Email Marketing Techniques
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Transcript of Email Marketing Techniques
effectiveEMAIL MARKETINGTECHNIQUES
More Effective Than You Might Think
INBOX
STARRED
IMPORTANT
SENT MAIL
DRAFTS
FOLDERS
1Email marketing has an ROI
of around
4,300% S A L E
58%of people said they
are more likely to buy after reading a brand’s
promotional email.
4,300%!Email marketing has an ROI of
OF PEOPLE SAY THEY NEVER MAKE PURCHASES AFTER READING EMAILS.
LESS THAN
10%
Write a Killer Subject Line
Aim for five to eight words
(25-40 characters)
Incorporate urgency
ONLY 15 LEFT!
Captivate Your Audience
Keep it short, ask questions and add a personal
touch.Use the word
“you” to be more persuasive.
Keep it natural and add some
personality. Be human!
Convert Readers Into Buyers
{$
Become a friend first. Gain your readers’ trust before selling.
Don’t sell, but highlight the benefits your customers will gain. Show them what they will miss by not buying.
Give a deadline to create a sense of urgency.
Have a clear call to action and include multiple links.
Integrate With Mobile
48% of email is opened on a mobile device.
30% of subscribers will leave if the email doesn’t render properly.
trailrunning.pngmenstrailrunning.png
email photo courtesy of TheClymb.com
Targeted Marketing
Don’t only ask for a name and email, include 3-5 categories your customers could fit into for segmentation.
What data points will give you the ability to send more relevant messages?
**
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Saying Goodbye
UNSUBSCRIBEUNSUBSCRIBE
We’re sorry to see you go. Before you unsubscribe, please let us know why you are leaving:
Some of your email list subscribers will leave you eventually, but try to
find out why.
Add a simple one-question survey when
people unsubscribe.