Marketing 101
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Transcript of Marketing 101
MARKETING
SMALL BUSINESS AND ENTREPRENEURSHIP
MARKETING DEFINED"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“
Advertising Sales
Promotion Placement
ASK YOURSELF QUESTIONS What is my business about
Who am I trying to reach
Is there a need/demand? Can I create the need/demand
RESEARCH! RESEARCH! RESEARCH!
Who?What?When?Where?Why? How?
SKILLS Persuade me
Creative? Artistic?
Qualities?
Risk takerSmart risks
Be outrageousThe creativity is completely up to you
TOOLS/SOURCES How can I do this in the most cost
effective way… What resources do I have readily
available Media Channels?
World Wide Web, radio, TV, print
GUERILLA MARKETING
unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
FOUNDATION OF GUERRILLA MARKETING
For the small business owner/entrepreneur
Time, Energy, and Imagination. New Relationships Referrals Competition vs. Cooperation Use current technology as a tool to
empower your business.
INTERNET SOURCES Your own website Competitors website Blogging Creating lists
Email/mailing lists Learn Design programs
To make fliers, business cards, websites
BLOGGING weB-Log Keeps communication
channels open between you and your client/customer
You can find many Blogging site that you can register for FREE
…
NETWORKING Social Networking site
MyspaceFacebookAlso look for professional websites
Linked-In
Major form of WOM Word-Of-Mouth marketing
Giving people something to talk about, specifically YOUR business
PUTTING IT ALL TOGETHER Know your product and target audience Know how to reach them Look for your resources Guerilla/Grassroot marketing Network, network, network Look for the next big thing Take risks Be creative SOLD!
IDEAS? How can we apply everything to…
Retail
Wholesale
Music/Entertainment?