Market Yourself Through LinkedIn - KMG Presentation (1/23/14)

KELLSTADT MARKETING GROUP

JANUARY 23 R D , 2014

Market Yourself Through

© 2014, Lynn Hazan & Associates, Inc.


What is the Difference Between LinkedIn and

a Resume?

Resume


Quantifies and Qualifies your experience

Highlights your accomplishments

Shows where you made a difference

LinkedIn


Public Persona

Personal Narrative

Happens in Real-Time

Interactive

Can Constantly Update


What makes you Special?What Makes you Unique?Why should I hire you?

USE SPECIFICS &GIVE CONCRETE

EXAMPLES

What is Your UPS?


Unique

Positioning Statement

*Use this to prepare your resume’s summary statement

The C’s of Social Media

Content

Community

Connections

Conversation

Constantly

Changing


Social Network #1


Make Sure You Are Discoverable


• Easy to contact from your LinkedIn page:-Via email address-Link to blog-Phone number

• So that hiring managers AND recruiters can find YOU!

Make It Easy To Contact!


Clearly State Info!


Personal Background


Company’s

Summary

Endorsed Skills & Expertise


Show Projects


Show Organizations


Distinguish Honors & Awards



Recommendations

Get

Recommended


RecommendOthers


Refresh YourContent

Regularly


Check Out Who’s Viewed Your Profile

Find this on right side of your LinkedIn home page

It’s Only Visible To You!


Click “See More” For Your Own Mini Survey


Invitation To Join LinkedIn

Dear Lynn, I look forward to meeting you and

learning from your presentation tonight at the KMG gathering. I'd like to add you to my professional network on LinkedIn.

Thanks, Patricia Sorenson Personalize

Your

Invitations


Ask (and Answer) Questions of Your Network

What Network Members Are Working On


Keep up with your network

Congratulate Network Members!


Create and Find Job Postings



Alumni Groups

Create Your Own

Group

Professional Associations

Join Up

to 50

Groups

Join the Kellstadt LinkedIn Group


SlideShare


Top Presentations – Week of January 13th


Statistics and Metrics


Look At SlideShare Categories


Gain Followers!


See Who Others Are Following



What is Your Expertise in a Changing World?

Who are you?Strengths & core competenciesReinvent yourself, your skillsHow to get word out about yourself

How Will You Use LinkedIn?


Your mission-rebrand yourself using LinkedIn tools.

What are your skills and expertise?

Use key words within context.


To sign up for Lynn’s E-jobs, the free, confidential listserv from

Lynn Hazan & Associates:

Clearly print your name and email

address on the sign up sheet!

Find Lynn Hazan & Associates


• Twitter: @lynnhazan• LinkedIn: Lynn Hazan• Facebook: Lynn Hazan• SlideShare: Lynn Hazan• EzineArticles: Lynn Hazan

Lynn HazanLynn Hazan & Associates55 E. Washington St.Suite 715Chicago, IL [email protected]

mailto:[email protected]

Market Yourself Through LinkedIn - KMG Presentation (1/23/14)

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Transcript of Market Yourself Through LinkedIn - KMG Presentation (1/23/14)