How To Market Yourself Through LinkedIn
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Transcript of How To Market Yourself Through LinkedIn
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LOYOLA UNIVERSITY CHICAGO - SCHOOL OF COMMUNICATION
JANUARY 28 T H , 2016
© 2016, Lynn Hazan & Associates, Inc.
Market Yourself Through
Lynn Hazan
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© 2016, Lynn Hazan & Associates, Inc.
What is the Difference Between LinkedIn and
a Resume?
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Resume
© 2016, Lynn Hazan & Associates, Inc.
Quantifies and Qualifies your experience
Highlights your accomplishments
Shows where you made a difference
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© 2016, Lynn Hazan & Associates, Inc.
Public Persona
Personal Narrative
Happens in Real-Time
Interactive
Can Constantly Update
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The C’s of Social Media
© 2016, Lynn Hazan & Associates, Inc.
Content
Community
Connections
Conversation
Constantly Changing
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Social Network #1
© 2016, Lynn Hazan & Associates, Inc.
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Make Sure You Are Discoverable
© 2016, Lynn Hazan & Associates, Inc.
• Easy to contact from your LinkedIn page:-Via email address-Link to blog-Phone number
• So that hiring managers AND recruiters can find YOU!
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Make It Easy To Contact!
© 2016, Lynn Hazan & Associates, Inc.
Clearly State Info!
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How Will You Use LinkedIn?
© 2016, Lynn Hazan & Associates, Inc.
Invite people to join your network.
Via 1st & 2nd degree connection.
Personalize your invitations.
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What is Your Expertise in a Changing World?
© 2016, Lynn Hazan & Associates, Inc.
Who are you?Strengths & core competenciesReinvent yourself, your skillsHow to get word out about yourself
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Summary
© 2016, Lynn Hazan & Associates, Inc.
2016 is Lynn’s 31st year as Recruiter & 16th year as President of LH&A
President of the Marketing Advisory Council (MAC), Marketing Department, DePaul University.
SlideShare content in top 4% of most viewed in 2013.
Member of the Year – BMA 2011 – 2012
LH&A ranked in the top 24% out of 6,000 recruiting firms by Employment Crossing
Personal Background
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Experience
© 2016, Lynn Hazan & Associates, Inc.
Company’s Summary
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Create & Track your Activity
© 2016, Lynn Hazan & Associates, Inc.
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Endorsed Skills & Expertise
© 2016, Lynn Hazan & Associates, Inc.
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Ask for Recommendations
© 2016, Lynn Hazan & Associates, Inc.
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Join up to 50 groups
© 2016, Lynn Hazan & Associates, Inc.
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Join the Loyola SOC LinkedIn Group
© 2016, Lynn Hazan & Associates, Inc.
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Connect with Alumni
© 2016, Lynn Hazan & Associates, Inc.
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See Who Others Are Following
© 2016, Lynn Hazan & Associates, Inc.
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Create & Upload PP to SlideShare
© 2016, Lynn Hazan & Associates, Inc.
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Look At SlideShare Categories
© 2016, Lynn Hazan & Associates, Inc.
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Gain Followers!
© 2016, Lynn Hazan & Associates, Inc.
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Let’s Connect!
© 2016, Lynn Hazan & Associates, Inc.
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Find Lynn Hazan & Associates
© 2016, Lynn Hazan & Associates, Inc.
• Twitter: @lynnhazan• LinkedIn: Lynn Hazan• Facebook: Lynn Hazan• SlideShare: Lynn Hazan• EzineArticles: Lynn Hazan
Lynn HazanLynn Hazan & Associates79 W. Monroe St. Suite 1308Chicago, IL [email protected]