by Split Screen Data Ltd. for German Films November 2013

Market StudyINDONESIA

2 GerMaN FIlMS – Market Study INDONESIA

GENERAL C INEMA STAT IST ICS

2010 2011

Screens 763 763 Digital screens 34 n/aAdmissions (millions) 52.3 27.9Per capita attendance 0.2 0.1 Average ticket price (in euros) n/a 3.0Gross box office ($uS million) 126.5 83.7

INDONESIA

Language Indonesian (plus over 700 regional languages and dialects)

Location the republic of Indonesia is an archipelago of 17,500 islands located between South east asia and Oceania, of which Sumatra, Java, kalimantan, Sulawesi and Papua (which Indonesia shares with Papua New Guinea) are the largest. Indonesia shares land borders with Papua New Guinea, east timor and Malaysia, and maritime ones with Singapore, Malaysia, the Philippines, australia and Palau.

Population 237,424,263Capital Jakarta (pop 9,588,198)Major cities Surabaya (pop 2,765,908), Bandung (pop

2,394,873), Bekasi (pop 2,334,871), Medan (pop 2,097,610)

Land surface 1,904,569 square kilometresTime zone GMt+7-8Internet domain .idIDD +62Currency rupiah (rP)Exchange rate rP1 = €0.00008; €1= rP12,452GDP €655.15 billionUnemployment 6.32%

Please note: given the limited availability of information, this is an outline reportrather than an in-depth survey.

TITLE

2010 TOP 10

Harry POtter aNd tHe deatHly HallOWS: Part 1 (uk/uS) IrON MaN 2 (uS) PrINCe OF PerSIa: tHe SaNdS OF tIMe (uS) tHe laSt aIrBeNder (uS) ClaSH OF tHe tItaNS (uS) Salt (uS) tOy StOry 3 (uS) INCePtION (uS/uk)SHerlOCk HOlMeS: a GaMe OF SHadOWS (uS) alICe IN WONderlaNd (uS/uk)

2011 TOP 10

Harry POtter aNd tHe deatHly HallOWS – Part 2 (uk/uS) traNSFOrMerS: dark OF tHe MOON (uS) kuNG Fu PaNda 2 (uS) MISSION: IMPOSSIBle – GHOSt PrOtOCOl (uS) FaSt FIVe (uS) FINal deStINatION 5 (uS) tHe tOurISt (uS) trON: leGaCy (uS) JOHNNy eNGlISH reBOrN (uk/uS) tHe GreeN HOrNet (uS)

2012 TOP 10

tHe aMaZING SPIder-MaN (uS) SkyFall (uS/uk) SerBuaN Maut (IdN/Fr/uS) BattleSHIP (uS) NeGerI 5 MeNara (IdN) WratH OF tHe tItaNS (uS) GHOSt rIder 2: SPIrIt OF VeNGeaNCe (uS)

RELEASE DETAILS *

DISTRIBUTOR

Warner Bros. Pictures Indonesiaunited International Pictures Indonesia Walt disney Studios Motion Pictures Indonesia united International Pictures Indonesia Warner Bros. Pictures Indonesia Sony Pictures releasing International (Indonesia) Walt disney Studios Motion Pictures Indonesia Warner Bros. Pictures Indonesia Warner Bros. Pictures Indonesia Walt disney Studios Motion Pictures Indonesia

Warner Bros. Pictures Indonesia united International Pictures Indonesia united International Pictures Indonesia united International Pictures Indonesiaunited International Pictures Indonesia Warner Bros. Pictures Indonesia Sony Pictures releasing International (Indonesia)Walt disney Studios Motion Pictures Indonesia united International Pictures IndonesiaSony Pictures releasing International (Indonesia)

Sony Pictures releasing International (Indonesia)Sony Pictures releasing International (Indonesia)n/a united International Pictures IndonesiaMillion Pictures Warner Bros. Pictures Indonesia Warner Bros. Pictures Indonesia

RELEASE DATE

19.11.10 30.04.10 28.05.10 30.07.10 02.04.10 30.07.10 18.06.10 16.07.10 01.01.10 05.03.10

29.07.11 08.05.11 16.08.1115.12.1105.08.11 23.09.11 31.12.10 31.12.10 28.10.11 04.02.11

29.06.1226.10.1223.03.1213.04.1201.03.0230.03.1217.02.12

BOX OFFICE(US$)

6,140,1524,487,3834,105,2963,185,0643,164,0992,612,2352,433,4922,381,3452,163,2162,047,959

8,229,3916,880,4575,568,5304,455,6703,167,3812,814,779 2,477,4732,467,5452,458,6662,436,721

9,537,4617,487,2546,327,7223,524,5552,625,4072,537,9792,342,436

GerMaN FIlMS – Market Study INDONESIA 3

JOurNey 2: tHe MySterIOuS ISlaNd (uS) uNderWOrld: aWakeNING (uS) JOHN Carter (uS)

*In the absence of any overall figures, we have compiled a top 10 Films list for the first two years on the basis of (incomplete) reporting by uS majors only. the top 10 for 2012, by contrast, is based on figures reported by Film Indonesia as well and

cover part of the year only. Information on independent films, including those from europe, is not available. See below, ‘General Notes’.

TELEV IS ION AND V IDEO

after a number of test-broadcasts of significant public events, television began in Indonesia on a regular basis through government-owned channel tVrI in time for the asian Games in august1962. a commercial channel, rajawali Citra televisi Indonesia (rCtI), was licensed in 1990; a third private channel, Surya Ciyra televisi (SCtI), was also launched in Surabaya. Since then, thenumber of channels has continued to proliferate, with delivery by satellite on the Indovision system available nationwide, while cable – through kabelvision – operates only in a few urban areas.

Programming of free-to-air tV runs from traditional Indonesian shows via soap operas to imported formats such as INdONeSIaN IdOl and MaSterCHeF INdONeSIa. late-night movies arealso a staple of tVrI most nights, but the focus is firmly on recent Hollywood studio fare. On Indovision, some 80 channels are available in various combinations of packages, with such interna-tional brands as HBO, universal, FX and the BBC all available. the strands break down roughly as follows:

Drama & Comedy 21Science & Nature 11Family & Children 10Lifestyle 9Movies 9News 6Sport 6Music 3Business 2Religion 2

Five of the movie channels show international (mainly american) movies, three of them Chinese and one Indonesian. the marginally more adventurous Star Movies package is not available inIndonesia. With no tradition of arthouse cinema in the country, the only programming of european movies seems to be of those made, usually in english (like the French traNSPOrter seriesand German-produced tHe tHree MuSketeerS) for the international market.

Pay-tV – which accounts for around two thirds of the Indovision channels – is predicted to expand over the next few years, but a September 2011 report concluded that it reached only around aquarter of potential subscribers. the upbeat interpretation of this is that the market has great growth potential; on the other hand one might, in glass-half-full mode, say it is underdeveloped.either way, any growth is likely to bring more of the same rather than greater diversity, and the prospects for european producers trying to tap into the Indonesian market seem even more limitedon the small screen than they do in movie theatres.

elsewhere on the home entertainment front, Jakarta was recently described by an australian journalist as ‘dVd heaven’ for the scope of titles available (including arthouse movies) from illegalvendors and for the fact that the illegal imports were often better than the legal ones because of government censorship of the sex scenes in the latter. Price – rP7,000 (€0.56) for a pirated discinstead of up to rP125,000 (€10) for a new import – is also a major issue. this, of course, is the world seen entirely from the consumer point of view. From the point of view of the MPaa, Indonesiais on the highest-level of piracy watch.

4 GerMaN FIlMS – Market Study INDONESIA

Warner Bros. Pictures IndonesiaSony Pictures releasing International (Indonesia)Walt disney Studios Motion Pictures Indonesia

03.02.12 10.02.1216.03.12

2,087,4162,045,8911,744,360

GerMaN FIlMS – Market Study INDONESIA 5

We have been unable to find a legitimate Indonesian online dVd retailer which offers any category – ‘arthouse’, ‘International’, ‘european’ – which might preselect the available German titles.local titles, Hollywood blockbusters and off-Hollywood action movies, plus Chinese films (which were once banned from importation into Indonesia) seem to dominate. using the ‘drama’ categoryin one of the more eclectic sites, www.organum.net, the breakdown by country-of-origin of the 440-odd titles available is as follows:

US 299UK 49India 18China 11France 11Australia 8Germany 8Hong Kong 5Korea 5Argentina 3Italy 3Other 17

the available German titles were, with two exceptions, english-language films: adrIFt, duell (eNeMy at tHe GateS), lutHer, tHe POet and dIe PÄPStIN. the exceptions were daS BOOtand reQuIeM – and (technically, although not in terms of the form in which it was mostly widely seen) tV movie CraSHPOINt: 90 MINuteN BIS ZuM aBSturZ.

GENERAL NOTES

a very large country – the fifth largest on the planet in terms of population – Indonesia has a reasonably successful local production industry (which is just beginning to make an internationalimpact) but – according to such statistics as are available – has very few screens (less than romania), a rock-bottom annual per capita attendance rate (0.2) and a high level of piracy.

More than that it is hard to say: the otherwise estimable Badan Pusat Statistik (Statistics Indonesia) has more important matters to deal with than cinema admissions and home entertainment(although it does indicate a relatively high mobile phone ownership: 54%, up from 20% in 2005).

the top 10 figures we have been able to compile above are far from definitive – or even compatible: in two of the three cases they cover only releases by the uS majors, while the third (for 2012)reflects only a little over half the year. It is clear that box office figures fluctuate alarmingly, apparently down by 38% between 2010 and 2011. this was probably due to the dispute over increasedtaxation between June and October which meant that no Hollywood films were released during the summer months. But, even when the theatrical business is operating without such problems,the number of screens is so small and ticket prices so low that the last two films in the Harry POtter series – the number one film in each of the years surveyed – grossed only between $6 and$8 million – lower than in neighbouring Malaysia, which has less than a seventh of Indonesia’s population.

We have not been able to find records of any German film opening theatrically in Indonesia over the past three years, although a certain number of english-language German productions do showup in the online dVd retailer surveyed. It is, however, safe to say that the current market for German films in Indonesia is close to zero, and that cultural events such as those organised in Jakarta,yogyakarta, Surabaya, Medan and Makassar by the various embassies and cultural institutions such as the Goethe-Institut provide Indonesian arthouse fans with their only option of seeingeuropean or arthouse films on the big screen.

Sources: World Bank, tradingeconomics.com, Badan Pusat Statistik (Statistics Indonesia), european audiovisual Observatory, the age (Melbourne), the Jakarta Post. Picture credits page 1 and 2: tuBS Indonesia on the globe/wikimedia