Look 4 Your perfect strategy

Market 4 Quality answers!

www.mkt4q.it

Nowadays there’s no place for wrong decisions in business. The level of globalization,

constantly increasing worldwide competition, the saturation of the markets, startups

popping out here and there and any other change brought by the constant

development, make more and more companies turn their faces to new markets, both in

terms of geography and business category.

has evolved during the last years, merging strong evidence based roots

with the most advanced market research tecniques, in order to provide its

clients with the best possible knowledge.

CATI (Computer Assisted Telephone Interviews)

It’s a telephone surveying technique widely, due

to its broad coverage and the efficacy of results.

Trained operators are able to handle interviews

in various languages

CAPI (Computer Assisted Personal Interviews)

The answers and questions of a personal

interview are shown on the screen. The

realization of complex questionnaire-sets and

their data transfer works easier and faster .

CAWI (Computer Assisted Web Interviews) or

WAPI (Web Assisted Personal Interview)

The proband fills in online-forms in his browser

to answer the asked questions. CAWI/WAPI is

realized either by HTML forms or by using Flash.

PAPI (Paper And Pencil Interview)

Written face-to-face interviews or telephone

survey, where the probands answers are

handwritten recorded by the interviewer.

Quantitative research

For over a decade has been

working in the field of research gaining

know-hows and figuring out know-whys.

Always accepting challenges

launched by our clients we use our in-

depth knowledge of both qualitative and

quantitative fields of research and

broad expertise in statistics for developing

integrated ad hoc solutions for each of

our client.

Have a perfect product/service which doesn’t sell?

Are big in Your own country and want to expand to international (new) markets?

Have an idea for a product/service, but Your local market is already saturated? Go global!

Are already selling internationally but something doesn’t feel right?

Have an amazing idea for the product/service but need to figure out the strategy for selling it?

Qualitative research

H4W – our tool specifically developed to help in

consumers’ research , by entering in their daily

routine without intruding, to understand How,

Who, What, When. Why.

PSYCO BIO LAB – the mobile laboratory for

studying the psychological and psycho-behavioral

aspects of the consumer-product interaction.

IBAI – design and implementation of the specific

questionnaires for identifying the level of the

brand awareness anywhere in the world.

Z-INTERCEPT – a method of data collection using

the most powerful technique of research:

in-person interview with visitors or customers

regarding their experience with a product or

service. So if You:

You need

will not just observe the way consumer behaves - it will enter his head in order to

understand the steps and the motives behind his decision making processes, figuring out

what he needs even when he doesn’t know it yet. We will develop a complete integrated ad

hoc project in order to find the all the answers.

innovative solutions

Context analysis tools: Word Matching Research

Investigation of social and ontological values of a given argument using specific methods and tools

Focus group both traditional and online

Qualitative tool used for developing or adjusting marketing strategy by adapting it to the consumer needs or (re)positioning of a product or service based on what the market is in need for at the moment.

Individual interviews

A traditional technique used as a full immersion structured discussion on a given subject, built by psychologists and conducted by skilled interviewer to reveal unconscious motivations and attitudes towards a product or service.

Ethnographic/contextual interviews

Ethnographic technique combining traditional methods of anthropology with psychology of consumption using immersive observation and directed one-on-one interviews

Expert opinion interviews/round tables

A qualitative research tool applicable to a single expert in a given field or a group of experts to gather opinions, reveal trends and possible forecasts

Desk Research

This tecnique uses already existing information sources for gaining relevant market data and gives quick and cost-efficient provision of information.

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Market 4

N° 50 100 10601

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