Market Research Report - The Foraker Group...Craciun Research The Foraker Group December 2010 3...

Market Research Report

CRACIUN RESEARCH

December 22, 2010

Jean Craciun

President/CEO Craciun Research Group, Inc.

Washington, DC. Anchorage. Seattle www.craciunresearch.com

Executive Summary ...................................................................................................... 3

Background & Methods ............................................................................................... 5

Research Findings ........................................................................................................ 7

A. Household Giving Amounts .............................................................................. 7

B. Giving to State, National, and International Organizations ............................. 8

C. Attitudes about Alaska Charitable Organizations ............................................ 9

C. Demographics ................................................................................................. 11

Appendix

A. Additional Tables ............................................................................................. 14

B. Survey Instrument ........................................................................................... 22

Copyright 2010, Craciun Research All rights reserved.

C O N T E N T

Craciun Research The Foraker Group December 2010 3

Andrew Cutting, Foraker Group (Foraker), contacted Amy Young, Craciun Research Group Inc., (Craciun Research) to conduct survey research on exploring charitable contributions in Alaska. The survey instrument was provided by The Foraker Group and was reviewed and approved by Jean Craciun, Research Director, and Andrew Cutting for Foraker. The survey was conducted with professional interviewers over the period from December 1 - December 15, 2010.

Household Giving Alaskan households that reported making a contribution to a charitable organization in the past year averaged $883 in contributions. A majority of Alaskan households (57%) contributed between $1 and $500 to charitable organizations in the last year. Twelve percent of Alaskan households donated between $1,001 and $5,000, while 6 percent donated more than $5,000. Household Cash Donation to Charitable Organizations

Giving to State, National, and International Organizations Of Alaskans who have made a cash donation to a charitable organization in the last year, 75 percent gave to Alaska-based organizations, 51 percent gave to a nationally-based group, and almost one-fifth (18%) of Alaskans gave to internationally-based organizations.

28% 29%

11% 12%

6%

14%

$1 to $100 $101 to $500 $501 to $1,000

$1,001 to $5,000

More than $5,000

Don't know/ Refused

E X E C U T I V E S U M M A R Y


Attitudes about Alaska Charitable Organizations Almost all Alaskans agree or strongly agree that charitable organizations make positive changes in our society (94%) and provide essential services (93%). Approximately three out of four Alaskans believe charitable organizations use cash donations as intended by the donor (71%) and spend money more effectively than government agencies (72%). Two-thirds of Alaskans agree that charitable organizations in Alaska are well run (66%). Level of Agreement with Statements Concerning Charitable Organizations in Alaska

Demographics The average age of survey respondents was 46 years old. Females made up 49% of the sample. The racial composition was 77% Caucasian, 11% Alaska Native/American Indian, and the remaining 12 percent included all other races. The average household income was $60,536. Thirty-eight percent of respondents had at least some college or technical education and a full 30% had obtained a Bachelor’s degree.

32%

32%

47%

62%

65%

34%

39%

25%

31%

29%

0% 20% 40% 60% 80% 100%

Are well-run

Use cash donations as intended by the donor

Spend money more effectively than government agencies

Provide essential service

Make positive changes in our society

Strongly Agree Agree


Andrew Cutting, Foraker Group (Foraker), contacted Amy Young, Craciun Research Group Inc., (Craciun Research) to conduct survey research on exploring charitable contributions in Alaska. The survey instrument was provided by The Foraker Group and was reviewed and approved by Jean Craciun, Research Director, and Andrew Cutting for Foraker. The survey was conducted with professional interviewers over the period from December 1 - December 15, 2010. THE SAMPLE A sample of six hundred and one (N=601) residents were chosen at random using statewide household lists. Respondents were screened to insure they were 18 years or older and had donated to at least one charitable organization in the past year. The sample was controlled so that it was proportional to the number of residents living in each of the five regions of Alaska; Southcentral, Southwest, Interior, Southeast and Far North.

THE SAMPLE DISTRIBUTION Area:

Southcentral 379 63%

Interior 93 16%

Southeast 66 11%

Southwest/ Far North 63 10%

Total 601 100.0%

The probability is that if the interviewers had sought to question every household in the State, the findings would differ from the overall survey results by no more than 4 percentage points in either direction. Thus, the margin of error is +/- 4%. For subgroups, the margin of error is higher. DATA ANALYSIS & REPORTING Members of the Craciun Research team, employing The Survey System, analyzed the sample. The primary procedures reported are frequencies and cross tabulations. Call summary reports provided by The Survey System1 allowed supervisors and analysts to monitor the progress of the data collection process. Up to five (5) callback attempts were made to minimize “ready access”2 bias and assure the maximum feasible response rate.

1 Trademark registered. Creative Research Systems, Petaluma California

2 We avoid the potential bias due to interviewing only those usually at home (e.g. homebound, elders,

unemployed, etc.) by rotating days and times of calls and using aggressive call back procedures.

B A C K G R O U N D & M E T H O D S


NOTES TO READER Included in the presentation of each response is a summary or example of any significant findings, followed by relevant tables. All percentages in the narrative are rounded to the nearest whole percentage point. Often times a few respondents fail to answer a question. Unless the percentage that failed to answer is significant, these people are not included in the totals upon which the percentages are based. Percentages in the tables occasionally do not add to exactly 100% because of rounding. Cross tabulations describe data that may be related in some way. In many cross tabulations, categories are combined or omitted because the numbers are too small to be statistically significant. This manipulation may change the totals on which percentages are based, but does not affect the relationships between percentages. Survey questions are grouped together for reporting purposes when they are related. Also, the order in which the questions are presented in the findings is not the same as in the survey instrument.


A. HOUSEHOLD GIVING AMOUNTS

Question: Can you estimate the total amount of cash donations your household made

to a charitable organization in the last 12 months?

Alaskan households that reported making a contribution to a charitable organization in the past year averaged $883 in contributions. A majority of Alaskan households (57%) contributed between $1 and $500 to charitable organizations in the last year. Twelve percent of Alaskan households donated between $1,001 and $5,000, while 6 percent donated more than $5,000. Interior Alaska had the highest percentage of households that donated more than $1,000 (17 percent). About one-third of Southwest/Far North (35%) and Southeast Alaska (36%) households donated between $1 and $100 in the last year.

TABLE A1.1 HOUSEHOLD GIVING AMOUNTS

Total Southcentral Interior Southeast Southwest /

Far North $1 to $100 28% 26% 27% 36% 35%

$101 to $500 29 29 32 24 29

$501 to $1,000 11 11 9 12 8

$1,001 to $5,000 12 13 17 9 5

More than $5,000 6 5 5 8 8

Don't know 11 13 8 6 12

Refused 3 3 2 5 3

R E S E A R C H F I N D I N G S


B. GIVING TO STATE, NATIONAL, AND INTERNATIONAL ORGANIZATIONS

Question: Of the charitable organizations your household contributed to in the last 12

months, were any of them:

Of Alaskans who have made a cash donation to a charitable organization in the last 12 months, 75 percent contributed to Alaska-based organizations, 51 percent contributed to a nationally-based group and 18 percent contributed to internationally-based organizations. Southeast residents were the least likely to support nationally-based organizations (41%).

TABLE B1.1: STATE, NATIONAL, AND INTERNATIONAL ORGANIZATIONS GIVING

Total Southcentral Interior Southeast Southwest /

Far North

Alaska-based organizations 75% 76% 73% 63% 67%

Nationally-based organizations 51 53 51 41 46

Internationally-based organizations 18 17 20 17 19

Percentages add to more than 100% because many respondents gave more than one response.

Findings by Other Characteristics Respondents aged 55-64 were the most likely to support national organizations, 60%, when compared to the overall average of 51% for all ages. Those with lower household income were the least likely to support national organizations (38%) versus the statewide average of 51%, and instead kept their donations closer to home.


C. ATTITUDES ABOUT ALASKA CHARITABLE ORGANIZATIONS

Question: Please tell me your level of agreement with the following statements: Do you strongly agree, agree, are neutral, disagree or strongly disagree?

Charitable organizations in Alaska: Make positive changes in our society. Provide essential services. Are well-run. Use cash donations as intended by the donor. Spend money more effectively than government agencies.

Almost all Alaskans agree or strongly agree that charitable organizations make positive changes in our society (94%) and provide essential services (93%). Approximately three out of four Alaskans believe charitable organizations use cash donations as intended by the donor (71%) and spend money more effectively than do government agencies (72%). Two thirds of Alaskans (66%) agree or strongly agree that charitable organizations in Alaska are run well.

TABLE C1.1: ATTITUDES ABOUT ALASKA CHARITABLE ORGANIZATIONS

Charitable organizations in Alaska:

Strongly Agree Agree Neutral Disagree

Strongly Disagree

Don't Know Refused

Make positive changes in our society 65% 29% 4% 1% 0% 3% 0%

Provide essential service 62 31 2 2 0 2 0

Spend money more effectively than government agencies 47 25 14 5 1 8 1

Use cash donations as intended by the donor 32 39 15 3 1 11 0

Are well-run 32 34 16 3 2 14 0


Southeast and Southwest/Far North Alaskans are more likely to agree that charitable organizations are well run, as compared to the rest of Alaska.

TABLE C2.1: ATTITUDES ABOUT ALASKA CHARITABLE ORGANIZATIONS BY AREA

Charitable organizations in Alaska Total Southcentral Interior Southeast

Southwest / Far

North

Make positive changes in our society.

Agree or Strongly Agree 94% 92% 97% 93% 95%

Disagree or Strongly Disagree 1 1 0 0 0

Don't Know 3 2 1 5 5

Provide essential services. Agree or Strongly Agree 93% 92% 97% 94% 92%


Don't Know 2 2 1 5 3

Are well-run. Agree or Strongly Agree 66% 63% 61% 76% 75%


Don't Know 14 15 16 12 8

Use cash donations as intended by the donor. Agree or Strongly Agree 71% 70% 70% 71% 73%


Don't Know 11 11 12 11 6

Spend money more effectively than government agencies. Agree or Strongly Agree 72% 72% 67% 67% 71%


Don't Know 8 8 10 9 3


D. DEMOGRAPHICS

Our sample secured 51% males and 49% females. The average age is forty-six years and the average income $60,536. Forty-six percent of those surveyed are college graduates.

TABLE D1.1: DEMOGRAPHICS

Total Southcentral Interior Southeast Southwest/ Far North

Gender

Female 49% 50% 56% 55% 29%

Male 51 50 44 45 71

Age 18-34 23 21 22 20 40

35-44 20 22 18 5 22

45-54 22 19 29 26 24

55-64 19 18 22 26 6

65 and up 15 18 9 20 3

No answer/ Refused 1 2 0 3 5

Race Caucasian 77 83 87 85 49

Alaskan Native 9 3 6 11 48

American Indian 2 3 2 2 2

African American 2 4 0 0 2

Asian, Pacific Islander 2 3 0 0 0

Hispanic 3 3 2 0 3

Other, mixed 2 3 1 0 0


Education Less than high school or GED 2 2 1 2 2

High school graduate or GED 13 10 9 17 41

Some college or technical 38 38 43 33 43

Four year degree 30 31 25 35 29

Post graduate degree 16 17 23 9 14


Note: Due to rounding, columns may not add to 100 percent. Additionally, respondents were allowed to choose more than one ethnicity.


TABLE D1.1: DEMOGRAPHICS (CONTINUED)

Total Southcentral Interior Southeast Southwest/ Far North

Income

$20,000 or less 8% 7% 5% 11% 19%

$21-40,000 14 14 13 11 21

$41-80,000 23 22 27 29 18

$81-100,000 16 16 16 8 21

More than $100,000 22 24 23 26 9

No answer/ Refused 16 17 16 17 13 Note: Due to rounding, columns may not add to 100 percent.

Findings by Demographics Alaskans over the age of 55 are the most likely to contribute to charitable organizations outside of Alaska. [Table A1.2: pg 14] Younger respondents are more idealistic than are older Alaskans; they feel stronger about charitable organizations making positive changes in our society. [Table A1.3: pg 15] Women were more likely than men to support local Alaskan based organizations. [Table A3.3: pg 19] Women were more positive than men in their overall attitudes regarding charitable organizations. [Table A3.3: pg 19] Alaskans making less than $20,000 were the least likely to agree that charitable organizations make positive changes in our society and provide essential services. [Table A4.3: pg 21] Those making over $100,000, and residents with post-graduate degrees, are less likely to agree that charitable organizations spend money more effectively than government agencies. [Table A4.3: pg 21]


TABLE D2.1: LOCATIONS

Charitable organizations in Alaska Total Southcentral Interior Southeast

Southwest / Far

North

Southcentral 63%

Anchorage 42 66%

Remainder Southcentral 21 34

Interior 15

Fairbanks 7 47%

Remainder Interior 8 53

Southeast 11

Juneau 5 44%

Remainder Southeast 6 56

Southwest/ Far North 10 100%


Appendix: Additional Tables

TABLE A1.1: HOUSEHOLD GIVING AMOUNTS BY AGE

Age:

Total

18-34 35-44 45-54 55-64

65 and up

$1 to $100 42.0% 29.9% 23.7% 23.2% 21.1% 28.7%

$101 to $500 23.2% 40.2% 30.5% 31.3% 20.0% 29.2%

$501 to $1,000 8.0% 6.8% 10.7% 10.7% 18.9% 10.7%

$1,001 to $5,000 10.9% 6.0% 13.7% 20.5% 11.1% 12.4%

More than $5,000 8.0% 6.0% 6.1% 4.5% 3.3% 5.8%

Don't know/ Refused 7.9% 11.1% 15.3% 9.9% 25.6% 13.3%

Total 138 117 131 112 90 589

TABLE A1.2: ORGANIZATIONS CONTRIBUTED TO BY AGE Age:

Total

18-34 35-44 45-54 55-64

65 and up

Alaska-based organizations 76.8% 70.9% 74.8% 75.0% 72.2% 74.0%

Nationally-based organizations 40.6% 53.0% 47.3% 59.8% 54.4% 50.4%

Internationally-based organizations 20.3% 16.2% 16.0% 15.2% 18.9% 17.3%

Don't Know/ Refused 2.8% 0.0% 1.5% 0.0% 6.7% 2.0%

Total 138 117 131 112 90 589


TABLE A1.3: ATTITUDES ABOUT CHARITABLE ORGANIZATIONS IN ALASKA BY AGE Age:

Total 18-34 35-44 45-54 55-64 65 and up


Strongly Agree 68.1% 66.7% 69.5% 62.5% 54.4% 65.0%

Agree 26.8% 29.9% 25.2% 33.9% 28.9% 28.7%

Neutral 5.1% 2.6% 0.8% 1.8% 8.9% 3.6%

Disagree 0.0% 0.0% 0.8% 0.0% 3.3% 0.7%

Strongly Disagree 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


Provide essential services.

Strongly Agree 65.0% 66.7% 66.4% 58.0% 53.3% 62.6%

Agree 28.5% 29.1% 28.2% 36.6% 35.6% 31.1%

Neutral 2.9% 1.7% 0.8% 1.8% 5.6% 2.4%

Disagree 2.9% 1.7% 3.1% 0.0% 1.1% 1.9%



Are well-run.

Strongly Agree 33.3% 37.6% 33.8% 29.5% 22.2% 32.0%

Agree 28.3% 33.3% 37.7% 34.8% 35.6% 33.7%

Neutral 26.1% 14.5% 16.9% 12.5% 7.8% 16.3%

Disagree 5.8% 0.0% 2.3% 0.9% 4.4% 2.7%



Use cash donations as intended by the donor.

Strongly Agree 31.2% 39.3% 35.1% 33.9% 21.1% 32.7%

Agree 31.2% 38.5% 38.9% 45.5% 42.2% 38.8%

Neutral 26.1% 12.8% 10.7% 9.8% 8.9% 14.3%

Disagree 3.6% 1.7% 3.1% 2.7% 5.6% 3.2%



Spend money more effectively

Strongly Agree 47.1% 53.8% 47.3% 38.4% 47.8% 46.9%

Agree 22.5% 24.8% 23.7% 27.7% 24.4% 24.5%

Neutral 23.2% 11.1% 14.5% 14.3% 6.7% 14.6%

Disagree 2.9% 2.6% 6.9% 6.3% 5.6% 4.8%



Total 138 117 131 112 90 588


TABLE A2.1: HOUSEHOLD GIVING AMOUNTS BY EDUCATION Education:

Total

Less than High School

High School Graduate

Some college

or technical

Four year degree

Post graduate degree

$1 to $100 25.0% 42.3% 29.8% 28.7% 13.4% 28.3%

$101 to $500 41.7% 28.2% 34.2% 27.5% 19.6% 29.1%

$501 to $1,000 8.3% 9.0% 9.2% 9.6% 16.5% 10.6%

$1,001 to $5,000 0.0% 5.1% 11.0% 16.3% 16.5% 12.5%

More than $5,000 0.0% 5.1% 3.1% 5.6% 12.4% 5.6%


Total 12 78 228 178 97 594

TABLE A2.2: ORGANIZATIONS CONTRIBUTED TO BY EDUCATION Education:

Total

Less than High School

High School Graduate

Some college or technical

Four year degree




Internationally-based organizations

25.0% 6.4% 15.4% 23.6% 22.7% 18.0%


Total 12 78 228 178 97 594


TABLE A2.3: ATTITUDES ABOUT CHARITABLE ORGANIZATIONS IN ALASKA BY EDUCATION Education:

Total

Less than High

School

High School

Graduate

Some college or technical

Four year degree



Strongly Agree 66.7% 70.5% 59.2% 69.7% 64.9% 65.0%

Agree 33.3% 24.4% 36.0% 23.0% 25.8% 28.8%

Neutral 0.0% 1.3% 2.6% 3.4% 6.2% 3.2%

Disagree 0.0% 0.0% 0.4% 0.6% 2.1% 0.7%




Strongly Agree 66.7% 69.2% 59.5% 65.2% 57.7% 62.4%

Agree 33.3% 25.6% 33.9% 28.7% 33.0% 31.0%

Neutral 0.0% 1.3% 2.6% 1.1% 5.2% 2.4%

Disagree 0.0% 2.6% 0.9% 2.2% 2.1% 1.7%



Are well-run.

Strongly Agree 33.3% 40.3% 30.3% 33.1% 24.7% 31.7%

Agree 25.0% 27.3% 35.1% 39.3% 27.8% 33.9%

Neutral 8.3% 13.0% 17.1% 14.6% 20.6% 16.2%

Disagree 8.3% 2.6% 2.2% 1.1% 5.2% 2.5%




Strongly Agree 33.3% 39.7% 27.6% 34.3% 34.0% 32.4%

Agree 41.7% 34.6% 41.7% 37.6% 37.1% 38.8%

Neutral 0.0% 11.5% 16.2% 15.7% 12.4% 14.5%

Disagree 16.7% 2.6% 2.2% 2.2% 6.2% 3.2%




Strongly Agree 50.0% 43.6% 48.7% 52.8% 32.0% 46.5%

Agree 33.3% 30.8% 21.5% 24.7% 25.8% 24.6%

Neutral 0.0% 12.8% 13.2% 11.2% 26.8% 14.5%

Disagree 16.7% 1.3% 5.7% 5.1% 5.2% 5.1%



Total 12 78 228 178 97 594


TABLE A3.1: HOUSEHOLD GIVING AMOUNTS BY GENDER Gender:

Total Male Female

$1 to $100 29.7% 26.8%

28.3%

$101 to $500 27.5% 30.2%

28.8%

$501 to $1,000 10.8% 10.2%

10.5%

$1,001 to $5,000 12.1% 12.5%

12.3%

More than $5,000 6.9% 4.4%

5.7%

Don't Know/ Refused 13.1% 16.0% 14.5%

Total 306 295 601

TABLE A3.2: ORGANIZATIONS CONTRIBUTED TO BY GENDER Gender:

Total Male Female

Alaska-based organizations 71.6% 76.3%

73.9%

Nationally-based organizations 52.9% 47.5%

50.2%

Internationally-based organizations 17.3% 18.6%

18.0%


Total 306 295 601


TABLE A3.3: ATTITUDES ABOUT CHARITABLE ORGANIZATIONS IN ALASKA BY GENDER Gender:

Total Male Female


Strongly Agree 61.8% 67.5% 64.6%

Agree 28.8% 28.5% 28.6%

Neutral 5.6% 1.7% 3.7%

Disagree 1.3% 0.0% 0.7%

Strongly Disagree 0.0% 0.0% 0.0%




Agree 31.7% 30.6% 31.2%

Neutral 2.9% 1.7% 2.3%

Disagree 3.3% 0.7% 2.0%



Are well-run.


Agree 34.1% 33.2% 33.7%

Neutral 19.7% 12.9% 16.3%

Disagree 2.6% 2.7% 2.7%





Agree 39.0% 38.0% 38.5%

Neutral 16.7% 12.5% 14.7%

Disagree 4.6% 2.0% 3.3%





Agree 22.3% 27.1% 24.7%

Neutral 16.1% 12.5% 14.3%

Disagree 5.9% 4.4% 5.2%



Total 306 295 600


TABLE A4.1: HOUSEHOLD GIVING AMOUNTS BY INCOME Income:

Total

$20,000 or

less $21,000 -

40,000 $41,000 -

80,000 $81,000 -100,000

More than $100,000

$1 to $100 50.0% 41.9% 32.9% 21.5% 17.9% 30.0%

$101 to $500 16.0% 31.4% 29.3% 29.0% 35.1% 29.8%

$501 to $1,000 8.0% 5.8% 11.4% 14.0% 13.4% 11.3%

$1,001 to $5,000 2.0% 9.3% 17.1% 12.9% 14.9% 12.9%

More than $5,000 0.0% 2.3% 2.1% 10.8% 10.4% 5.8%


Total 50 86 140 93 134 504

TABLE A4.2: ORGANIZATIONS CONTRIBUTED TO BY INCOME Income:

Total

$20,000 or

less $21,000 -

40,000 $41,000 -

80,000 $81,000 -100,000

More than $100,000



Internationally-based organizations

12.0% 12.8% 21.4% 17.2% 23.1% 18.7%


Total 50 86 140 93 134 504


TABLE A4.3: ATTITUDES ABOUT CHARITABLE ORGANIZATIONS IN ALASKA BY INCOME Income:

Total

$20,000 or

less $21,000 -

40,000 $41,000 -

80,000 $81,000 -100,000

More than $100,000


Strongly Agree 56.0% 69.8% 73.6% 60.2% 64.2% 66.3%

Agree 42.0% 25.6% 23.6% 35.5% 27.6% 29.0%

Neutral 0.0% 2.3% 2.1% 3.2% 4.5% 2.8%

Disagree 0.0% 1.2% 0.0% 0.0% 0.7% .4%




Strongly Agree 50.0% 72.1% 70.7% 59.1% 57.5% 63.4%

Agree 42.0% 22.1% 27.1% 33.3% 35.1% 31.0%

Neutral 2.0% 0.0% 0.7% 2.2% 3.0% 2.2%

Disagree 2.0% 3.5% 1.4% 2.2% 2.2% 1.6%



Are well-run.

Strongly Agree 36.0% 47.7% 32.1% 17.2% 27.6% 31.4%

Agree 36.0% 14.0% 36.4% 47.3% 37.3% 34.8%

Neutral 2.0% 3.5% 2.9% 0.0% 2.2% 16.9%

Disagree 10.0% 14.0% 15.7% 22.6% 18.7% 2.2%




Strongly Agree 26.0% 33.7% 45.0% 25.8% 25.4% 32.4%

Agree 38.0% 37.2% 32.9% 47.3% 44.0% 39.8%

Neutral 8.0% 3.5% 4.3% 0.0% 2.2% 14.1%

Disagree 10.0% 17.4% 10.7% 12.9% 17.9% 3.2%

Strongly Disagree 0.0% 0.0% 0.7% 1.1% 0.7% .6%


Spend money more effectively than government agencies.

Strongly Agree 50.0% 55.8% 44.3% 47.3% 38.8% 45.9%

Agree 28.0% 17.4% 27.9% 21.5% 29.9% 25.4%

Neutral 6.0% 5.8% 8.6% 7.5% 9.7% 14.1%

Disagree 8.0% 2.3% 4.3% 6.5% 6.0% 5.2%



Total 50 86 140 93 134 504


Appendix B: Survey Instrument

Foraker Survey Final from Jean Craciun

1. Hello my name is ________ and I'm with Craciun Research Group, an Alaskan company. We are

conducting a study on issues facing Alaskans. Your phone number was randomly selected; this interview should take less than 5 minutes of your time. All of your answers will be kept strictly confidential and I can answer any questions you may have at the end of the survey [RECORD GENDER]

2. Are you eighteen or older?

1, Yes 2, No [ASK TO SPEAK TO SOMEON AT LEAST 18]

3. First, we have a few questions about charitable giving. Did someone in your household make a

cash donation to a charitable organization within the last year? 1, Yes 2, No [GO TO DEMOGRAPHICS] 3, Refused [GO TO DEMOGRAPHICS]

4. Can you estimate the total amount of cash donations your household made to a charitable

organization in the last 12 months? 1, $1 to $100 2, $101 to $500 3, $501 to $1,000 4, $1,001 to $5,000 5, More than $5,000 6, Don’t know 7, Refused

5. Of the charitable organizations your household contributed to in the last 12 months, were any of

them: [READ LIST. ACCEPT MUTIPLE ANSWERS] 1, Alaska-based organizations 2, Nationally-based organizations 3, Internationally-based organizations 4, Don’t know 5, Refused

6. Please tell me your level of agreement with the following statements: Do you strongly agree,

agree, are neutral, disagree or strongly disagree? Charitable organizations in Alaska: [ANSWER CATEGORIES FOR ALL]

1, Strongly agree 2, Agree 3, Neutral 4, Disagree 5, Strongly disagree 6, Don’t know 7, Refused

[ASK LIST AT RANDOM]

7. Make positive changes in our society. 8. Provide essential services.


9. Are well-run. 10. Use cash donations as intended by the donor. 11. Spend money more effectively than government agencies.

[END RANDOM LIST]

12. The rest of my questions will be used for statistical purposes only. Which of the following age groups do you belong in?

1, 18 to 34 2, 35 to 44 3, 45 to 54 4, 55 to 64 5, 65 and up 6, No answer

13. How many years of formal education have you had the opportunity to complete?

1, Less than high school or GED 2, High School graduate or GED 3, Some college or technical school 4, Four Year degree 5, Post graduate degree 6, No answer

14. Would you describe yourself as [READ LIST. ACCEPT MULTIPLE ANSWERS]:

1, White, Caucasian 2, Alaskan Native 3, Black African American 4, American Indian 5, Hispanic 6, Asian, Pacific Islander 7, Other, mixed [SPECIFY] 8, No answer

15. Which of the following categories describes your annual household income?

1, $20,000 or less 2, $21,000 to $40,000 3, $41,000 to $80,000 4, $81,000 to $100,000 5, More than $100,000 6, No answer

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