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Market Research Report :Event Management Market in India 2012
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Transcript of Market Research Report :Event Management Market in India 2012
Event ManagementEvent Management Market IndiaEvent Management Event Management Market ‐ India
July 2012
Executive Summary
Market
Event management market is slated to grow at a rate of 14% per annum over the period 2011‐14eCan be categorized into 4 segments namely Corporate events, Leisure events, Cultural events and Personal eventsRevenues for the sector is sourced from predominantly 2 types such as reactive and proactive basesbases
Drivers &
Drivers–Growth in disposable income and consumer spendingIncrease in below the line activities
Challenges–High entertainment tax
–Lengthy procedure for import ofChallenges – Increase in below the line activities
– Increase in corporate events–Spurt in sports events–Rise of wedding and other family events–Rising need of organized and structured
Lengthy procedure for import of equipments
events
Sports broadcaster entering event management domainEvent management courses in the offeringF i i i I di
Trends Events going green in their outlookHybrid elements coming to the foreForeign universities collaborating with Indian universities
Competition
Major Players
Advent Greens DNA Entertainment Fusion Events
Foreign companies entering India universities
2
Percept Showhouse Wizcraft International
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
•Introduction
•Market Overview
•Cost Revenue Analysis
•Drivers & Challenges
•Government Participation
•Trends
•Competition
•Strategic Recommendations
•Appendix
3
pp
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Need for sketching events with precision and grandeur converges on the surfacing of event management sector
Event Management Market – Overview
•Event management industry in India is roughly ten to twelve years old and is fast gaining momentum
•Primarily it has been an unorganized market which is slowly transitioning into an organized structure
• Increase in a1 and a2 needing professionals to manage them has led to a major demand for event managers•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs
Event Management Market – Growth
INR bnf%
EED
CBA
4
020‐‐20‐‐20‐‐20‐‐20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE A cost‐revenue analysis deliberates on the costs incurred and revenues garnered by the players
Cost – Revenue Analysis
Costs incurred being of the organizers and vendors, revenue model for this sector varies from firms to firms
P1
X1
P5
X5
P2
X2 P6C
RE
P3
X3
X6
COST
VENUEX3
P4
E
P7
X7
5
X4X7
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Drivers & Challenges – Summary
Drivers
Growth in disposable income and consumer spending
Increase in below the line activities
Increase in corporate events
Challenges
High entertainment tax
Lengthy procedure for import ofSpurt in sports events
Rise of wedding and other family events
Ri i d f i d d
Lengthy procedure for import of equipments
Rising need of organized and structured events
6EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Efforts to make family events unique translates into growth proposition for event management services
ImpactRise of wedding and other family events • As wedding industry shoots with burgeoning demand for lavish events, wedding planning industry gets a boost for demand of organized and structured planning servicesTh l i i th f t f t t h• These planning services are the forte of event management concerns whose revenues are sourced from these events by a considerable percentage
•Wedding as an event needs precision in planning and implementation which is rendered by event management concerns
• Presently, people are willing to shell out huge money to make their events glorious and stand out from the rest Selecting proper venue, cuisine to that of arranging for entertainers like actors or singers to perform in weddings constitute the multifarious facets that actually require professional and organized help
• As income level increases and associated affluence augments, time devotion becomes a constraint which paves the way for event management concerns to step in and hold reins
Wedding Industry – Growth in India
INR bnu% T
S
0
u% T
RQ
PQ1
7
020‐‐20‐‐20‐‐20‐‐20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Umbrella association holding the reins of the entire…
Event & Entertainment Management Association (1/3)
• Event & Entertainment Management Association (EEMA) is an apex body that represents all credible event management companies of Indiamanagement companies of India
• Is an unified voice of the industry to the Government, statutory bodies, taxation authorities and private licensing authorities as also individual clients or vendors or artists
• It primarily looks to lay down professional standards of management and interface between its members and clients, vendors and artists across the country
Features of EEMARepresentation to Legal/ Government Bodies
F1• R1• R2
F2
• R3• R4
8
F3• R4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Trends – Summary
Sports broadcaster entering event management domain
Event management courses in the offering
`
Foreign companies entering India
Key Trends
Events going green in their outlook
Hybrid elements coming to the fore
9
Foreign universities collaborate with Indian universities
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Going green has become the buzzword for this sector
Events going green in their outlook• Event management concerns are presently concentrating on environmentally conducive themes
• Organizers are looking at incorporating green elements to their shows by including all those g g p g g y gcomponents that do not harm the environment
• This not only acts as a means to preserve the environment but also manages cost effectively in the long run
T1 T2 Advantage T3
T4 T5
T7 T8
Advantage T6
Ad t T9T7 T8 Advantage T9
T10 T11 Advantage T12
10
T10 T11 Advantage T12
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Private: Domestic Company – Company 1 (1/3)
Company Information Offices and Centres – India
Registered Address
Tel No.
Fax No.
Website
Place
Products and Services
Website
Year of Incorporation
Registered Address
Key People
Products and Services
N D i ti
Category Products/Services
Services Event Management
Name Designation
Person 1 D1
Person 2 D2
Person 3 D3
11
Person 4 D4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE i i l S h K i
Private: Domestic Company – Company 1 (2/3)
Financial Snapshot Key Ratios
Profit / Loss
Total IncomeProfitINR mn
Total IncomeINR mn
XV
Particulars y‐o‐y change (2011‐10)
2011 2010 2009 2008
Profitability RatiosOperating Margin 12.71 25.64% 12.94% 24.07% N.A.
X
W
Net Margin 13.03 15.19% 2.15% 15.62% N.A.
Profit Before Tax Margin 12.71 25.64% 12.94% 24.07% N.A.
Return on Equity 27.23 31.10% 3.86% 56.61% 11.33%
Return on Capital Employed 45.71 70.09% 24.38% 121.64% 28.11%
Return on Working Capital 40.81 48.94% 8.14% 105.38% 13.62%
Return on Assets 26.67 30.18% 3.51% 50.24% 9.07%
Financial Summary
0.0020‐‐20‐‐20‐‐20‐‐
U Return on Fixed Assets 78.17 84.59% 6.43% 101.35% 33.82%
Cost RatiosOperating costs (% of Sales) ‐12.71 74.36% 87.06% 75.93% N.A.
Administration costs (% of Sales)
N.A. N.A. N.A. N.A. N.A.
Interest costs (% of Sales) N A N A N A N A N A
• Company incurred a net profit of INR ‐mn in FY 2011, as compared to net profit of INR ‐mn in FY 2010
• It reported total Income of INR ‐mn in FY 2011, registering a decrease of ‐% over FY 2010
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Liquidity RatiosCurrent Ratio ‐22.90% 3.26 4.23 2.31 3.33
Cash Ratio ‐7.49% 1.93 2.09 0.74 0.24
Leverage RatiosDebt to Equity Ratio ‐63.69% 0.03 0.08 0.12 0.25
• Earned an operating margin of ‐% in FY 2011, an increase of ‐ percentage points over FY 2010
• The company reported a debt to equity ratio of ‐ in FY 2011, a decrease of ‐% over FY 2010
Debt to Capital Ratio ‐61.80% 0.03 0.08 0.11 0.20
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency RatiosFixed Asset Turnover 86.47% 5.57 2.99 6.49 0.00
Asset Turnover 21.73% 1.99 1.63 3.22 0.00
Current Asset Turnover ‐22 63% 2 23 2 89 3 83 0 00
12
Improved Decline
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Current Asset Turnover 22.63% 2.23 2.89 3.83 0.00
Working Capital Turnover ‐14.79% 3.22 3.78 6.75 0.00
Capital Employed Turnover 14.06% 2.05 1.80 3.62 0.00
SAMPLE Private: Domestic Company – Company 1 (3/3)
Key Recent Developments
Description News
Overview• Boasts of handling all the five stage sin an event including b1, b2, b3, b4
• Provides management services in fields of b5, b6, b7, b8, b9
Services • Events organized include b10, b11, b12, b13
i ll
• Judges every event by its own exclusivity and categorizes events into 3 divisions which are looked after by experts in each field
Miscellaneousy p
• Starting from b14, b15, b16 to b17, b18, it looks after every nooks in the organizing of events
13EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Thank you for the attentionThe Event Management Market – India 2012 report is a part of Netscribes’ Business Services Industry Series.For more detailed information or customized research requirements please contact:
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EVENT MANAGEMENT MARKET IN INDIA 2012.PPT