Market Intelligence Market Intelligence SystemSystemPaul SchumannGlocal Vantage, Inc.

Hierarchy of InformationHierarchy of Information

Noise

Data

Knowledge

Wisdom Creativity & Innovation

2Glocal Vantage, Inc.

Market Intelligence Market Intelligence SystemSystem

Extract Analyze Synthesize

Facts Interpretation Strategy

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Strategy

TacticalInformationRequests

PreliminaryMarket Survey

CompetitorInformation

MarketInformation

Industry/EnvironmentInformation

Data Evaluation

Data Organization

Market Evaluation

Market StrategyAnalysis

Data Collection

Data Needs

MarketIntelligenceOrganization

TacticalReports

MarketSummaryFiles

MarketStrategyReport

Special TopicsReports

InputOutput

A profile ofthe role ofMarket Intelligence

MarketSummary

Application ofApplication ofWeb 2.0 Web 2.0 TechnologyTechnology

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Market Intelligence System (Data Collection)Market Intelligence System (Data Collection)

WebBrowsing

BookmarksManager

RSS Feed

Key Bogs & Web Pages RSS Reader

Research

Blog Content Analysis

Review & Selection RSS Feed

Keyword Selection RSS Feed

Personal Contact

Report

Report

RSS FeedSubscribe

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Market Intelligence SystemMarket Intelligence System(Data Evaluation/Organization)(Data Evaluation/Organization)

Dat

a

Know

ledg

e

Wis

dom

Ask & Answer Questions

Abstract & Provide Access

Summarize & Report

Blog & Discuss Dialog

& Conversation

Rate & Report

Ask & Answer Questions

Blog & Discuss

Synthesize & Report

Tag & RateData

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Typical Layout – Framework Typical Layout – Framework for MI 2.0for MI 2.0

News ContentAds

Blog

Forum

Video

RSS Feed

RSSFeed, etc.

Photos, Audio, Text, RSS Feeds, etc

Mem

bers

RSS Feed

RSS Feeds, Text, etc.

Mem

ber

Pages

Optional Notices

New Content Brought to Home Page

Home Page

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Glocal Vantage, Inc. 8

Glocal Vantage, Inc.Glocal Vantage, Inc.PO Box 161475Austin, TX 78716(512) 632-6586paul.schumann@glocalvantage.c

omwww.glocalvantage.comhttp://incollaboration.comTwitter: innovant2003

Paul SchumannPaul SchumannFuturist and innovation consultantApplication of web 2.0 to market & strategic

intelligence systemsWeb 2.0 tools & technologiesApplication of web 2.0 to democratic

processesBroad perspectives on the futureServices

◦ Strategic market research & technology forecasting◦ Intelligence systems consulting◦ Seminars, webinars & presentations

Glocal Vantage, Inc. 9

This work is licensed under the Creative Commons Attribution license. You may

distribute, remix, tweak, and build upon this work, even commercially, as long as you

credit me for the original creation as Paul Schumann, Glocal Vantage Inc,

www.glocalvantage.com.

10Glocal Vantage, Inc.