MarketHealth

PIT STOP 2

ENTREPRENEURSHIP & BUSINESS PLANNING

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532

MarketHealth

Entrepreneurship & Business Planning

Exploring and exploiting opportunities …

Strategy: Formulating a plan of actions to generate a (sustained) competitive positioning in the marketplace

Business model: Designing and fine-tuning an operational logic that reflects strategy

Tactics: Implementing effectively this business model

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532

MarketHealth

Academy of Entrepreneurship & Business Planning

A one-week crash test of entrepreneurial projects

From causal to effectual logic

Shifting from technology-based to market-based mindset

Accelerating the learning by experiencing, (suffering), and enjoying the entrepreneurial venturing

Pitching BP in front of investors, business incubators, TT specialists, big pharmas

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532

MarketHealth

Academy of Entrepreneurship & Business Planning

Key figures

24 entrepreneurial projects, 35 entrepreneurs

15 coaches trained to the methodology

11 nationalities

Numerous fields: clinical research, medical devices, public health prevention, nutrition, domotics, …

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532

MarketHealth

Academy of Entrepreneurship & Business Planning

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532

MarketHealth

Pit stop 2: Entrepreneurship & Business Planning

Our panelists

Daniela Marino: Researcher and EU Project Manager, University Children's Hospital of Zurich, Switzerland

Bruno Reynolds: Consultant, Isis Innovation, United Kingdom

Claire Skentelbery: Secretary General, European Biotechnology Network, Belgium

Christian Suojanen: Co-founder and chairman, TTS Global initiative, United Kingdom

Jean- Claude Tagger: Chief Operating Officer, Quasardb, France