Marjorie ferguson’s facial expression theory
6
Marjorie Ferguson’s facial expression theory And why magazines use it
Transcript of Marjorie ferguson’s facial expression theory
![Page 1: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/1.jpg)
Marjorie Ferguson’s facial expression theory
And why magazines use it
![Page 2: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/2.jpg)
Marjorie Ferguson has separated the facial expressions cover models use into 4 sections:
The Chocolate Box
The Invitational
The Super-Smiler
The Romantic/ Sexual
Explanation
![Page 3: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/3.jpg)
The “chocolate box” facial expression shows innocence and kindness through a friendly, warm smile. The name “chocolate box” suggests this.
Chocolate Box
![Page 4: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/4.jpg)
This shows mischief and mystery. This pose usually has the model facing away and a slight hint of a smile
Invitational
![Page 5: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/5.jpg)
Shows an arrogant “look at me” attitude through a care-free, toothy smile
Super- Smiler
![Page 6: Marjorie ferguson’s facial expression theory](https://reader036.fdocuments.in/reader036/viewer/2022071705/55a6ca721a28ab621d8b4857/html5/thumbnails/6.jpg)
Not smiling, two people. Shows availability.
Romantic or sexual