Marjo Mäenpää Management Strategies in Creative Processes professor of media management...
18
Marjo Mäenpää Management Strategies in Creative Processes professor of media management University of Art and Design, Pori School of Art and Media
-
Upload
aubree-doleman -
Category
Documents
-
view
213 -
download
0
Transcript of Marjo Mäenpää Management Strategies in Creative Processes professor of media management...
Marjo Mäenpää
Management Strategies inCreative Processes
professor of media management
University of Art and Design, Pori School of Art and Media
1
2
3
Normative
Creativity
Exploratory
Serendipitous
1
2
3
Fuzzy processes
Management
Agile management
Fragile recourses
Mihaly Csikszentmihalyi
Flow
Clear goals Concentrating and focusingA loss of feeling of self-consciousnessDistorted sense of timeBalance between ability level and challengeA sense of personal control over the taskRewarding activity
Explicit Knowledge
Knowledge Management
Tacit Knowledge
Know-what or why vs. Know-how
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
author
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
DECISIONauthor
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
DECISION
translator
graphic designer
editor
libraries
fairs
wholesale
marketing
sale
web
bookstores
author
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
DECISSION
translator
graphic designer
editor
libraries
fairs
wholesale
marketing
sale
web
bookstores
authoraudience
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
DECISION
translator
graphic designer
editor
libraries
fairs
wholesale
marketing
sale
web
bookstores
author fragileprocess
tacit knowledge
tacit knowledge
tacit knowledge
fuzzy processagile management
explicitknowledge
IDEA
expertsevaluation
brand &mission
economicevaluation
analysisof the market
DECISION
translator
graphic designer
editor
libraries
fairs
wholesale
marketing
sale
web
bookstores
author fragileprocess
Tacit knowledge
Tacit knowledge
Tacit knowledge
fuzzy processagile management
serendipitousnormative
exploratory
exploratory
1 2 3 4 5 6
Clearly defined process
Outcomes known
Creativity
Strategy
Processes
Outcomes
Project Management
1 2 3 4 5 6
Creative ProjectsFuzzy Processes
Partly defined
Several possible outcomes,sub projects, spin offs
user contexts
technologies
interactions
1 2 3 4 5 6
Problem Solving in Creative Process
Problem, Challenge, Opportunity, Outlining Facts
Real problem to be solved Ideas Solutio
n
7
Acceptance
Implementation
Concept Demo
Creative processLearning tasksFuzzy team rolesUndefined processesInnovative outcomes,continuity = problem
Study Projects
ProductsServicesBrands
Education Society
Experi-menting
UnderstandingCreative process& society &enterprises
