Introduction on Entrepreneurship @ Winnova Pori, Finland
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Transcript of Introduction on Entrepreneurship @ Winnova Pori, Finland
Challenges of being an Entrepreneur and needed competencies
Parturi-ja kampaamopalvelut / kosmetologiPori, 7th of April 2014, Finland
Ing. Matthijs H.M. Hammer M.Sc.Senior lecturer EntrepreneurshipSchool of Business, Building & TechnologyPhD ResearcherFaculty of Product Innovation Management
• Short general introduction
• Theory:• What is hairdressing / cosmetology in the
Netherlands?• Why popular; What is the fun?
• Practice:• Casus: You!
Menu
About Saxion Universities
EnschedeApeldoornDeventer
Three locations in theeastern part of the country:
•Enschede•Deventer•Apeldoorn
Bridge position between the Netherlands and Germany
Saxion University of Applied Sciences
History as a Textile region
Characteristics of Saxion:• Comprehensive university, predominantly
undergraduate level• Focus on profession-oriented education through
teaching & undergraduate research• Professional Masters’ programmes in key fields• Regional focus for all programmes, national
profile in key fields• Quality education under public scrutiny and
accreditation
Public funding, History dates back to 187523,125 students, 2,232 faculty and staff12 Schools, 6 research centres
Schools and academic programs
• School of Business Building & Technology
• School of Governance & Law• School of Health• School of Applied Psychology
and Human Resources Management
• School of Social Work• School of Education
• School of Creativity & Technology• School of Finance & Accounting• Hospitality Business School• School of Life Science, Engineering &
Design• School of Marketing & International
Management• School of Environmental Planning &
Building
12 Schools:
•125 Bachelor / Master programmes in Dutch.•27 Bachelor / Master international programmes in English.•Various Bachelor / Master programmes in German•Non-degree programmes
Small Business & Retail Management
• For the last 12 years continually chosen as the best Entrepreneurship program in the country. (Source: Studiegids Hoger Onderwijs Ministry of Education the Netherlands, 2011)
• Voted in October 2009 as the best performing study program in the entire field of commerce/economy in The Netherlands (8.3 out of 10) (Source: Elsevier, october 2009)
Winner of Dutch Wijnand Wijnen education award for most innovative university program concept.
Small Business & Retail Management
Winner of several innovation awards for student companies
Small Business & Retail Management
A kind question for youDo you want to co-operate in applied research on
Entrepreneurship?
Please fill-out the form provided.
First part is about your thoughts on entrepreneurshipSecond part for statistical processing.
Thank you and accept your reward.
Theory: What is hairdressing and cosmetology in NL?
Why?
• Not more or less popular than anywhere.• Structure for both professions:
1. Junior hairdresser / cosmetologist (basics)
2. hairdresser / cosmetologist (all skills and knowledge)
3. All-round hairdresser / cosmetologist (Entrepreneurship on the table!)
• 1+2 as fulltime + part-time (work in the profession)• 3 Only in combination with working in the profession.
ExampleSee possibilities Tackle opportunities
Know where to find it. Successful application
Why?• All-round hairdresser / cosmetologist is on education level 4, access to higher education.• Good fundamental knowledge of economics and practical entrepreneurship e.g.:
• Customer wants and needs (New trends)• Direct customer relation and feedback.• Awareness of costs and value’s.• A lot of humanistic knowledge (management skill)
• Task: discuss with your neighbour:
why you like this profession ?
Task 1
Individual task, please do NOT co-operate!
Take a blank piece of paperTake a pen
Draw an entrepreneur
results
>99% human being
Where from: >80% Man
Where from: >80% Suite
Where from: >80% Tie
Where from: >80% Smiling / success
Task 2
Please do co-operate now
Make small groups Draw an entrepreneur
Results
3 levels:
•Items above personal level (common wealth / added
value).
•Items on personal level (happiness / lucky / good life)
•Items below personal level (money/ office / factory)
What is the item below?
Prototyping
+ +
Prototyping
Prototyping
• Object or pattern recognition (Matlin, 2002)• Combination of attributes associated with an object or
pattern (Solso, 1999)
Question?• What is a prototype of an business opportunity?
Entrepreneurial processV
AL
UE
CR
EA
TIO
N
Opportunity recognition
Opportunity preparation
Opportunity exploitation
(Shane & Venkataraman, 2000)
VA
LU
EC
RE
AT
ION
Opportunity recognition
Opportunity preparation
Opportunity exploitation
CTO/COOCulture Capital
CFO
Economic Capital
CEO
Strategic Capital
CMOSocial Capital
Relates to knowledge, technologyorganization, culture,
Relates to vision, missionInfluence, power
Relates to finance, cash flow, costs
Relates to networks on multiple aggregation Levels in markets
But remember…..
Vision without Action
Actionwithout Vision
DaydreamDaydream NightmareNightmare
The Competent Egg
Knowledge
Application
Behaviour
Talent
Source: N. Vloon, 2002
Structure
Context
What suites You?
• What do You like?
• What distinguishes You?
• What is appreciated?
Problem:
You don´t know for yourself.
Different ways of development
Falcon
Source: N. Vloon, 2002Goose
Summery
1. Determine what your motivation is; what make you have fun.
2. Determine your relevant talents.
3. Determine what is your goal.
4. Create training activities in another professional context.
5. Do it! (with motivation and drive)
Thank You for your Attention