The Optimized Enterprise

Marius Haas, President, Dell Enterprise Solutions

Dell Enterprise Strategy

Momentum

Marius Haas, President, Dell Enterprise Solutions

Enterprise Strategy Update #DoMoreIT

39% organic growth 95% including Force 10 revenue

$110B Total enterprise infrastructure market

End-to-end enterprise growth

$12.7B Acquisition investment

+12% End-to-end enterprise in Q2 year over year

Enterprise Strategy Update #DoMoreIT

En

d-t

o-e

nd

o

ffer

ing

• Agent-free monitoring– save up to 43 days per year of system admin time

• Industry-leading energy efficiency – 28% more energy efficiency

• Virtualization optimized – 376% more virtual machines

• The best TCO in the industry – save up to 80% on storage

• Fully automate time-consuming storage tasks – deploy in under 20 minutes

• Protect your entire infrastructure in minutes, not hours – with a near-zero recovery time objective

S t o r a g e

• High-performance fabrics that at scale –are 1/4 the power; 1/5 the price; 1/6 the footprint

• Embedded blade switching –resulting in 30-40% capex savings

• Integrated automation software – reducing deployment times to minutes and seconds

N e t w o r k i n g S e r v e r s

Dell Enterprise Solutions deliver superior value C

om

ple

te

solu

tio

ns

Integrated Systems Leveraging best-of-breed technology in a complete solution with seamless management

4

Services and Software

218 Awards in 2012

year to date

Enterprise Strategy Update #DoMoreIT

Leading the transitions with industry standards

5

Easy to use iSCSI storage 1

SERVERS

High-end workstations for ten years 1

WORKSTATIONS STORAGE VIRTUALIZATION

# # In hyper-scale infrastructure solutions 1 # Virtualized

infrastructure 1 #

Enterprise Strategy Update #DoMoreIT

Key technology transitions create opportunity

6

Data Insights $41B storage hardware market by 2015

Integrated Systems 1/3 of infrastructure, $98B market by 2015

Cloud $110B market in 2015, 68% private clouds

Mobility $818B market, VDI alone will top $10B by 2015

2 Billion Customer conversations a year drive unique insight

Enterprise Strategy Update #DoMoreIT

Costly solutions where operational savings are consumed by high costs with a lock-in penalty

The New Proprietaries

Operational costs

Capital costs

$ $$$

An end-to-end approach that delivers superior performance and efficiency

The Optimized Enterprise

Operational costs

Capital costs

$ $

• Breakthrough performance & efficiency

• Greater IT agility & reliability • Solutions that scale

Complex, monolithic systems that lock in and don’t scale

Legacy Systems

Operational costs

Capital costs

$$$ $$$

What’s different about our enterprise approach? O

pe

rati

on

al E

ffic

ien

cy

Low-cost commodity components with no solutions value-add

Commodity Systems and Services

Capital costs

Operational costs

$$$ $

Price/Performance

Enterprise Strategy Update #DoMoreIT

Design philosophy drives customer differentiation

8

Enables customers to achieve:

Intelligent orchestration

Better together innovation

Modular, scalable systems

Open innovation

Systems-level efficiency

Breakthrough performance and efficiency

Greater IT agility and reliability

Solutions that scale

SCA

LA

BLE

DE

SIG

N P

OIN

T

Price/Performance

Op

era

tio

nal

Eff

icie

nc

y

Enterprise Strategy Update #DoMoreIT

6X faster time to value with pre-integrated systems

ZERO oversubscription in our Z9000 architecture

397% return on storage investments with Compellent

1.03PUE on a roof in Arizona with our Modular Data Center

Introducing the Active Infrastructure family

9

Integrated scalability Scale out Scale up

…and grow seamlessly with your needs tomorrow

Solutions right sized to meet your needs today… Hyper-scale

Enterprise Strategy Update #DoMoreIT

Automated intelligent tiering balances cost and performance

A focus on key innovation points

10

Integrated, Optimized Systems Speed time-to-value & simplify tools and tasks

Next-generation Service Delivery Enable everyone to quickly & easily deploy capabilities

Driving greater operational efficiency

Scalable, Modular Components Powerful infrastructure resources that scale up, scale down, scale out

Key innovations

Delivering breakthrough price/performance

New memory architecture accelerates application performance

Intelligent monitoring and management at the global level improves IT service delivery

Enterprise Strategy Update #DoMoreIT

What’s Next? Continued enterprise momentum

Dell is innovating the enterprise: New Active Infrastructure family redefines integrated systems

Dell is committed to a scalable design point that delivers superior value at every scale

11 Enterprise Strategy Update #DoMoreIT

Dell continues to win: Outpacing the market with 12% growth in Q2 Y/Y

The Optimized Enterprise

Marius Haas, President, Dell Enterprise Solutions