Fpresentation Andrea Marius
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Transcript of Fpresentation Andrea Marius
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Intrapreneurship:Developing Corporate
EntrepreneurshipPart 1: Definition, Need and Importance of Intrapreneurship
VISHNU PRASAD - 150
PRANAV TODI -164
PINAKI DAS - 141
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Intrapreneurship / Corporate Entrepreneurship
Gifford Pinchot
any of the dreamers who do..
Takes hands-on responsibilities for creating
innovation of any kind within the organisation.
The Intrapreneur may be creator or inventor but he
is always the dreamer who figures out how to turnan idea into a profitable reality.
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Defining the concept
Intrapreneurship / Corporate Entrepreneurship includesgeneration, development and implementation of new ideas.
An innovation can be a new product or service,administration system or a new plan or program or creating
new business in established companies.
Intrapreneurship / Corporate Entrepreneurship is a processwhereby an individual or a group of individuals, in
association with an existing organisation, creates a neworganisation or instigates innovation within the organisation.
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Need for Corporate Entrepreneurship
Competitors
Distrust in traditional method of corporate management
Downsizing of major corporations
Improve efficiency & productivity
Losing people to entrepreneurship because
Entrepreneurship is on rise
Venture Capital financing more new ventures
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Importance of Intrapreneurship
To an individual
It is rewarding (recognition, promotion, financial compensation)
Competition calls for creativity (to maintain your position)
To keep up with changes
To the organization
Increases revenues and profitsImproves the companys image
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Few Intraprenuers
Mr. Avinash W. Purandare
Vice President and Head
Corporate Global Marketing
and Strategy
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Prof Hemant Abhyankar
DIRECTOROct 1994
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Ken Kutaragi
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Alicia Ledlie
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Definitions Entrepreneur
Entreprendre [undertake]
a person who organizes andoperates a business orbusinesses, taking on greaterthan normal financial risks inorder to do so.
Manager
person responsible for controllingor administering all or part of a
company or similarorganization
Intrapreneur
Intra [within ]+ preneur
a manager within a company whopromotes innovative productdevelopment and marketing.
These person are not driven bymonetary gain but by a deepdesire of personalachievement
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EntrepreneurVersus Manager
Skill
Status
Risk Taking
Reward
Innovation
Versus Intrapreneur
Level of dependence
Funding
Position in the company
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Risk-Independence Chart
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Corporate Entrepreneurship
Administrative
Opportunistic
Imitative
Incubative
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Intrapreneurship:Developing Corporate
EntrepreneurshipPart 3: Developing Organization Culture for Intrapreneurship
Marius Becker Roll 172
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Intrapreneurship is the spirit of Entrepreneurship, within
the context of an existing organization
People with Entrepreneur skills are required
Proactivity
Responsibility
Innovation
Commitment
Take Risks
An Environment offreedom and responsibility is required. Ideasshould be given a chance.
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Freedom and Responsibility People are more satisfied with their
work when they are free to choosehow to do their work
Dont pay attendance, pay forwork!
People who are not responsible for
what their doing wont do it best Make them responsible
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New Ideas Any idea can improve your business, aquire new markets or
develope new products
A 10M $ idea of the waitress is still a 10M $ idea. You shouldlisten
A good idea approval process and the ability to realize it is
required
New ideas means new failures, they should be accepted.Penaltys on failed ideas kills future ideas
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Summarize Divide company into sections and sections into small
self-responsible teams
Honor the leader of successful teams with moreresponsibility and money
Save extra budget for upcoming Ideas and let theInventor himself the project
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Thank you !!!