MARIECHAU_PORTFOLIO

Marie M. ChauBrand/Design Consultant :: 917.836.6188 :: [email protected]

Copyright @ Marie Chau. All rights reserved.

corp

orat

e bra

ndin

g

identities, marketing communications & environmental graphics

UPS

Challenges

Develop new ideas to replace Paul Rand’s bow-tied parcel.Create new rendering concepts to enhance the heritage values of the shield.Reinforce the brand positioning of Synchronizing the World of Commerce.Capture UPS’s broadening capabilities in global movement of goods, funds and information.Increase the impact and legibility of the UPS brand.Establish a brand system to support all UPS global communications.

Brand valuation, strategy, design and system

1920s 1937 Paul Rand, 1961

Optimized

Explorations

UPSBrand valuation, strategy, design and system

Solutions

The arc replaces Paul Rand’s bow-tied parcel to reinforce UPS position in global synchronized movement of goods, funds and information.The gold highlight and the 3-D form illustrate both softness and strength — grounded by the shield and energized by the arc. Together, they activate the signature color brown and lift the brandmark up on all backgrounds.


The new UPS brandmark appears on more than 88,000 vehicles, 257 large jet aircraft, 1,700 facilities aroundthe world, 70,000 drop-off and retail access points,major sponsorship events, more than 1 million uniforms and 3 billion packages annually.

Coca-Cola 2002 Olympic Winter GamesBrand design, system and implementation

Challenges

Strengthen the association between Olympic brand and Coca-Cola consumer brand.Reinforce Coca-Cola as an integral part of the Olympic events since 1928.One brandmark for the Olympic Torch Relay and one for the Olympic Winter Games, both to captivate the Coca-Cola 2002 Olympic Games equities (see illustration below).

Consumer and SpectatorProductEventSpiritCoca-Cola Equity

Coca-Cola 2002 Olympic Winter GamesBrand design, system and implementation

Solutions

The “window of the world” theme was designed to represent different frames of experiences, using celebrating spectators and athletes to project the Olympic spirit and to make emotional connections with consumers across the world.The overlapping squares and their transparencies convey the spirit Coca-Cola andthe Olympics uniquely share — altruism, unity, valued tradition and world-vision.

Coca-Cola 2002 Olympic Winter Games

During the Salt Lake Games, the Coca-Cola 2002Olympic Winter Games brandmark accompanied approximately 10.4 million servings of Coca-Cola products at the venues.

The Coca-Cola 2002 Olympic Torch Relay brandmark appeared in all marketing and promotional materials during the winter relay, covering 13,000 miles in 65 days nationally.

Brand design, system and implementation

Challenges & Solutions

New name to replace Saudi Arabian American Oil Company.The new positioning “World’s Energy Source” is visually reflected through the new “energy burst” identity. It extends through space to express the products and services Saudi Aramco provides.While green is Saudi Arabia’s national color, blue is the color of the sky, together they represent Saudi Aramco’s energy source their long-term commitment to the world market.

Saudi AramcoBrand strategy, design and system

pack

agin

g

Saudi Aramco satisfies about a quarter of the world’s oil demand. The company is responsible for all domestic distribution and worldwide export of crude oil and its derivatives, elevating them to the most recognized identity in the industry.


pack

agin

g/CP

G

Brand strategy and packaging designAmier Fragrance Splash

Body splash is another less decorous name for eau de toilette. It becomes a genre of fragrance generally reserved for teens and preteens. Amier introducesa new collection of fragrance splash with non fruity scents, yet keeping the vibrant colors and engaging graphics.

f r a g r a n c e s p l a s h

CCOTTONOTTONCANDYCANDY


FRENCHRENCHLAVENDERLAVENDER


SWEETWATER

8.4 FL OZ/250 mL

8.4 FL OZ/250 mL

8.4 FL OZ/250 mL

Madame RougeA perfume developed to promote the comic character, Madame Rouge, Laura de Mille.

Packaging design

Packaging designLa Serena

La Serena’s pastel nail lacquer collection is formulated for long lasting, ultra glossy results, with free formaldehyde, free toluene and free DBP.

An

tio

xid

an

t C

lea

ns

er

wit

h h

erb

al c

ompl

ex

Faci

al

Ton

ing

Es

se

nce

wit

h h

erb

al c

ompl

ex

An

tio

xid

an

t C

lea

ns

er

wit

h fl

oral

com

plex

Faci

al

Ton

ing

Es

se

nce

wit

h fl

oral

com

plex

Packaging designFleurage Facial Skin Care

Facial skin care with natural floral and plant extracts, offering unparalleledamounts of skin rejuvenating benefits and antioxidant properties.

Dove Proage (Unilever)Dove Proage collection target towards those of a higher maturity. The colors and graphics were carefully designed to promote grace and sophistication.These products were also aligned with one of Dove’s campaigns for BeautyComes of Age.

Brand strategy and packaging design

Brand strategy and packaging designDove Beauty Bar (Unilever)

Revitalizing Unilever’s best-selling personal cleanser with a line extension.Creating an innovative packaging design that imitates the shape and curvature of the Dove soap bar, with a focus on ease-to-open and a commitment to provide personal care that makes a genuine difference to the feel of your skin.

new bar,new easy-to-open experience!

Dove (Unilever)Point-of-Sale Design Consultation

Brand RevitalizationColgate-Palmolive

A new design to reflect the advanced bristles that help remove stains andimprove mouth health.

ToothbrushToothbrushToothbrush

SOFT

45FULL HEAD

5555

SOFT

454545LLL HEADADL HEFFFULLLF LULLL

WHITENING

ToothbrushToothbrushToothbrushToothbrush

FULL HEAD

SOFT

45FULL HEADFULL HEADFFFULL HEADFULL HEADFULL HEADFULL HEAD

454545454545FULL HEAD

45

WHITENING

ToothbrushToothbrush

FULL HEAD

SOFT

CHEE

K &

TO

NG

UE C

LEAN

ER

45FULL HEADFULL HEADFULL HEADFULL HEAD

554545444444FULL HEAD

45

EK&

EK &

CHE

&&TTTOTO

EERREN

EN

EN

EG

UO

NG

UO

NG

UELE

ANANLE

NNUEUEE

CLEA

CLEA

NCL

N

ToothbrushToothbrush

FULL HEAD

SOFT

45FULL HEAD

45

SOFT

555555FUFFF DDDDFUFFFFULL HEADFULL HEADFULL HEADFULL HEAD

454545455555555555555545454545

ADVANCEDWHITENING

CHEE

K &

TO

NG

UE C

LEAN

ER

WHITENING

Packaging design explorationEthos Water (PepsiCo)

Revitalizing Ethos Water to reflect its global mission of helping children get clean water, through the Starbucks Foundation.

Packaging design90° noord (go noord)

A refreshing, high-quality spring water with its label referring to theNorth Pole’s glacier clear water, at latitude 90° North.

Provita introduces its new range of natural healthy drinks: Antioxidant boostand energy-infused, both packed with a balanced blend of vitamins, minerals,herbs and real fruit juice.

Provita (Antioxidant and Energy)nt boostminerals,

signa

ge &

trad

e sho

ws

JMC | TuiCo-branded Touch-points

from

G-JMCA

from

from

from

JMC | TuiCo-branded Touch-points

Computer Associates (CA)Trade Shows


IT Strategy.Business Strategy.One Strategy.


Grand BallroomBreakout Session

One VisionOne CommitmentOne Focus

Welcometo CA Event2008

Yepp (Samsung)Storefront Displays

Yepp (Samsung)Outdoor Displays

inte

ract

ive

landing pages & microsites

UPSWebsite design intent

A website with the same level of directory hierarchy in order to eliminate the need to move up and down. Navigation is simplified to set user expectationsand help them quickly develop a mental model.

CA (Computer Associates)Website & microsite design

A website with a shared common visual style and interaction design to amplify CA’s consistency in brand communications.

Project Management Institute (PMI)A website with emphasis on simplified site hierarchy, ease of navigation and quick download to engage all members, prospects and partners.

Website and microsite design

ABOUT US MEMBERSHIP CAREER DEVELOPMENT GETTING INVOLVED RESOURCES BUSINESS SOLUTIIONS MARKETPLACE

> Praesent id nisi dolor. Fusce non venenatis elit. Integer lobortis dapibus mattis. Fusce accumsan.

> Etiam tristique erat eu augue tincidunt scelerisque. Nulla erat magna dolores immeras.

> Lorem ipsum dolores, immerasconsequet. Berit in vulputate veli illum dolore eu feugiat immerasy.

LOREM IPSUM DOLORES IMMER DO CURABITUR

Check out the PMI social media page.

© 2010 Project Management Institute, Inc.Advertising | Sponsorship | Exhibits | Direct Mail Lists | Sitemap | Permissions | Privacy Policy | Terms of Use | Help

LOG IN Forgot username or password?

Username

Password

Search

DORE ODFER

Aliquam vitae diam sapien, ut venenatis quam. Dolotrud gudom Class aptent taciti sociosqu ad litora torquent amet hendretirt per conubia nostra. >

ALIWUAM

Fusce egestas mi ut lorem congue dignissim sed male ad litoraressuada ante. Aliquam vitae diam sapien. >

VIVAMUST TUM

Fusce non venenatis elit. Integer lobortis dapibus mauris vier mattis. Fusce accumsansed, eleifend et justo, ultrices congueta Vivamus at ante lectus. >

CONGUE METOTO

Aliquam vitae diam sapien, ut venenatis quam. Class inmer omba aptent taciti sociosqu ad litora. Immer torquedent dorese attamiconubia congue sit metto justo tmeporoa immer. >

ACCUMSU TEMPOR

Felis sem accumsan eros, id tempor nisi neque aliquet maurisis ac nulla. Nam enim elit, iaculis vitae interdum >

VENENATUS

Class aptent taciti sociosqu ad litora torquent per loborist interte conubia nostra esuimod egesta. >

FUEGIATA

Donec pellentesque massa lectus. Donec feugiat, tororest immer lorem ac pretium scelerisque. >

NOLOAES ITNDIM

Nulla tincidunt est non massa ullamcorper et dignis temporambosim odio aliquet. Sed sit amet elit. >

Search

MY PMI

Username

Password

LOG IN >Forgot username or password?

BECOME A PMI MEMBER

Join our global community of more than a half million members and credential holders from over 170 countries.JOIN NOW >

Check out the PMI social media page.

© 2010 Project Management Institute, Inc.Advertising | Sponsorship | Exhibits | Direct Mail Lists | Sitemap | Permissions | Privacy Policy | Terms of Use | Help

GETTING INVOLVED IN A COMMUNITY.COMMUNITIES OF PRACTICE

> Agile> Consulting> International Development> Organizational Project Management> Project Human Resource Management> Project Management Global Sustainability> Retail> Utility

Tour a CommunityLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Why ParticipateGreg BalestreroPMI President and CEOOn the value of participatingin a community of practice

Welcome to the PMI Communities of Practice —the place for project practitioners to:

• Network with peers who share your specific areas of interest• Discuss ideas, seek advice and share what you know• Create new knowledge and advance the profession

HOME GETTING STARTED COMMUNITIES OF PRACTICE

Website designMBIA

A website with stunning natural pictures to bring in a softer sideof the financial service company.

Columbia Property TrustIdentity system and website

A website for one of the nation’s largest office REITs (or real estateinvestment trusts), focusing on investing and managing high-qualitycommercial office properties.

Website design intentAmier Fragrance Splash

A website using the supergraphics from the packaging to elicitinstant brand recognition.

MARIECHAU_PORTFOLIO

Design

Transcript of MARIECHAU_PORTFOLIO