Urban Mediaspace AarhusMarie Ostergard, Project ManagerAarhus Public Libraries, Denmark

Agenda

• Urban Mediaspace Aarhus – the framework• the content• the Aarhus method and mind-set• examples

Today

Urban Mediaspace Aarhus – the framework

2015

2014

Client: City of AarhusPartner: Realdania, Realdania BygClient Advisor: Rambøll DKArchitects: schmidt hammer lassen architects Co-advisers: Arkitekt Kristine Jensens Tegnestue and Alectia A/S

Mediaspace:• Main Library• Citizens’ Services

– 17.500 m2• Partners and network

– 11.000 m2

Automatic parking space - 1000 cars

Two new urban harbour squares

Arrival centre for light rail

Uncovering of the river

Traffic regulation

Today app: 200 people (60 full time jobs)

App.: 255 mill Euro

Project elements

The Vision• Space for co-operation

• Place for dialogue, knowledge, ideas and inspiration

• Open informal learning space

• A unique place for children and families

Seven Core Values

The Citizen as Key Factor

Lifelong Learning and Unity

Diversity, co-operation and network

Culture and Experience

Bridging Citizen, Technology and Knowledge

Flexible and Professional Organisation

A Sustainable Icon for Aarhus

From information that can be found anywhere

To What can only be experienced at the library

Space for media Space as a media

On-line On site

Information Meaning

Facts Credibility

Meeting information Meeting people

Knowing Experimenting

Visitors Resource person

Neutrality Sensing

Seriousness Sense of humour

Arranged events Things that happen

Ivar Moltke, Create

the content

Inspira

tion S

pace

Performative

Space

Learning Space

Meeting S

pace

The Library of the future

D.Skot-HansenC.H. RasmussenH. Jochumsen

Create

Exper

ienc

e

Parti

cipate

Discover

Innovation

Reckognition/Experience

Empowerment

Engagement

ex. bridge-builder

ex. democratic spaces

ex. test-labs/open spaces

ex. media/technology/people

Beautiful mistakesCity directors’ statement

• innovation takes time and calls for preparation. we invest in both.

• we are willing to risk and make space for experiment and untraditional ideas

• mistakes are part of the proces

• we establish networks that support the innovation process

Citizen’s Services and Libraries: Innovation Strategy

• users as focal point• user-driven innovation• competences exist in networks• innovation through tests and

beta versions• staff’s inventiveness and

creativity are preconditions for innovation

• needs priority and management focus

the Aarhus method and mind-set

Last responsible minute

Inclusion and participation

Interdisciplinary Co-operation

Organisation and mindset

’Knowledge velocity and viscosity Davenport and Pruzak, 1998

Knownnon-

knowledge

Knowledge

Uknownnon-

knowledge

Divergent Convergent

Goals

Action plans

Visionfulfillment

”Groan”zone

Vision1. loop

Re-think

Workshop

Re-think

2.loop

Analyze

3. loop

Working in iterations

User involvement citizen’s panel, focal groups, advisory board, think-tank

Children’s labChildren btw 9-14, staff, consultants

Working groups10 different departments of the city, advisors, architects, foundation

Development projectsCitizens, network, staff, stakeholders, international partners

User involvement

Users, citizens, network

TestingOrganisation’s development strategy points towards Mediaspace

Space for “beta-culture”

Environment for innovation to up-grade ourselves

Development of ”user familiarity”

User involvement – space for users as co-creators

Out of the Box- libraries in innovative partnerships

Questions:how can partnerships innovate librarieshow do we cooperatehow do we create dynamics

Activities: Theater workshops to identifydrivers and barriers for engaging incooperative innovation.

Actors: scientists, artists, consultants andlibrary staff

Target: to develop partnership models thatfocuses on cooperation and partnerships asa strategic tool for innovating the library.

examples

Unleash the Users

Digiform- new digital installations in the physical library

Question: How to make e-ressources:digital music, e-books, onlinedatabases etc. available in thephysical library

Actors: staff, partners, privateand public, consultants,researchers

Result: 10 installations to testout new concepts

Experimenting with digital value-adding in physical space

GamingCreates network in the gaming environmentConnects players, developers, ordinary usersNew ways to display games in the physical libraryNew comptences for the staff: games are as important as books!!

Mindspot- young people, arts and events

Target: to be an importantcultural factor for young peopleoutside the library

Activities:e.g. Mindspot live in the shoppingcenter. Up-coming bands apply,get chosen and get to play in theshopping center..a.m.o.

Actors: New partnerships, musicfestivals and shopping centers

Children’s Interactive Library

Focus on using the body astool

Interactionpeople/media/technology

Prototyping through userinvolvement

New approach tocollaborative search

Personas

Digital Elections?Target: Digitalization of election processes. Create an open source product for othercities.

Method: Development in co-operationwith political parties on recruitmentExperiments with voting on mobile and webDigital voting as research project

Result: Election for youth parliament on mobileNew tool for recruitment and organisationof volunteers for elections

Mobile ProbesTarget: knowledge about users. Develop a new digital and mobile based userinvolvement platform. Research people’slives and inspire to new products or services.

Method: Access to users’ daily lifeSend out questions and tasks to participants’mobile phones. Answers and pictures byMMS or text messages.

Results: Clues for new library servicesInnovation of programmes for familiesOpportunity to target library services andmedia collection (learn, listen/play music)Knowledge of tweens priorities – alsoregarding staff!

In our library of the future…

the library is a mashup library

requires integration and presentation of knowledge

and dialogue in a diversity of ways

the physical library must merge with the digital

technology is embedded

Focus on developing an inclusive building that

supports the continuous reinventing of functionality

www.multimediehuset.dk/mediaspace

2014…Focus on users, process, technology, involvement, co-creation

Learnings are integrated in our building process

The library used to be about transactions – in the future it is about relations