8/F, 72 Spring Street,

New York, NY 10012-4019

NEWS RELEASE Contact Information:

October 15, 2013 Krystal Luk, Public Relations Director EMBARGOED UNTIL Office: 212-343-0222 OCTOBER 15, 5 P.M. Fax: 212-343-0221

E-mail: k.luk@marcjacobs.com

EMMA STONE TO BE THE FACE OF THE NEW 2013 MARC JACOBS

COSMETIC LINE CAMPAIGN

Fresh Face from Hollywood to Match Cosmetic Line’s Latest Invigorating Image

NEW YORK, NY— Marc Jacobs Cosmetics are eminent to announce today that

American actress Emma Stone has signed on to represent the cosmetic line and appear

in its 2014 global campaign.

Since the founding of Marc Jacobs Cosmetics, the line had always been a complement

to the creator’s signature fashion line Marc Jacobs, aiming towards women that

luxuriate in minimalistic couture. To reinforce its avant-garde and elegant image, Marc

Jacobs Cosmetics gladly invited Uma Thurman and Liv Tyler to be its spokespersons

for 2012 and 2013 respectively.

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Nonetheless, as Marc Jacobs International, L.L.C. underwent rebranding; the company has

repositioned itself to serve mainly women interested in effortless contemporary wear

for every day. Marc Jacobs Cosmetics, in accordance, has embraced the redirection and

decided to appoint a young Hollywood starlet to represent the brand; and the first

person of choice is naturally Emma Stone.

After her feature film début in a teen comedy Superbad in 2007, Emma Stone has since

taken part in various comedies. She broke out with the role of a high school virgin in

movie Easy A in 2010; securing her spot as one of Hollywood’s flourishing comedians.

“The Marc Jacobs Girl now is this refreshing and carefree young woman in her

twenties,” explained Robert Duffy, President and Vice-Chairman of Marc Jacobs

International, L.L.C., “Emma’s girl-next-door demeanor perfectly epitomizes our

label’s spirit and essence.”

In the campaign, not only will Stone be posing in the existing merchandises, but she

will also develop the line Emma Stone for Marc Jacobs Cosmetics with their makeup

artists. The partnership will introduce shimmer lipsticks, lip glosses, eye shadows,

blushes, bronzers, and nail varnishes in assorted color; and be sold in all retail stores

and at counters as well as online in summer 2014. Stand Up To Cancer, a non-profit

organization that raises money for the search for the cure for cancers which Emma

Stone is currently advocating for will receive 5% of the proceeds from the

collaboration as donation.

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“I’m so excited to join the Marc Jacobs family!” Emma Stone exclaimed, “I’ve always

stolen my mom’s mascaras and lipsticks when I was small for dress ups; but I could

never have imagined of creating makeup myself.”

The first iteration with Emma will be expected to appear in Spring 2014 print ads, light

boxes, commercials, leaflets over-the-counter, and mail brochures. In addition, Emma

Stone is will also star in an artistry film for the Marc Jacobs Cosmetics website. Marc

Jacob’s favorite videographer Vaughn Vance, the creative genius behind the witty Marc

Jacobs 2012 Resort Collection video promotion, will be shooting the film in fashion

capitals New York, London, Milan and Paris.

“We will be shooting Emma as a girl who is always jet setting, for work or visiting

family and friends,” said Vance, “and she will always carry a lip gloss or blush powder

in her purse or pocket for quick touch-up at dinner or beach party, giving off a sweet

approachable vibe.”

For more information, please contact Krystal Luk at 212-343-0222 or by e-mail at

k.luk@marcjacobs.com.

Marc Jacobs Cosmetics, established in 2001, is the namesake cosmetics line by

American designer Marc Jacobs available in 80 countries worldwide and encompasses

makeup products in a range of vivid colors.

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