The new fragrance of Marc Jacobs for men
description
Transcript of The new fragrance of Marc Jacobs for men
The new fragrance of Marc Jacobs for men
Launched at July 2010
Konstantinos Vasilopoulos / Pansik / 16.11.2010
THE FRAGRANCE
BANG has been:
the first masculine fragrance of MJ
characterized as:
daring energized elegant artistic
designed as a desirable fragrance that MJ would wear himself
launched to conquer the market
THE FRAGRANCE
The scent:
spicy, peppery and woody
with powerful sensuality
warm
The name:
sound
powerful
rememberable
completeness
THE BOTTLE
THE BOTTLE
Aesthetics:
silver & black
industrial metal
heavy glass
shiny
cool & classy
dominant
impactful
sharp edgesCharacteristics:
THE COLLECTION
PHOTO CAMPAIGN
PHOTO CAMPAIGN
elegant
classy
cool
sensational
PHOTO CAMPAIGN
powerful
sexy
dominant
BANG YOU’RE IT
BANG YOU’RE IT
Users: 3000
Rating:
Google: 1.000.110
Fans15.11 / 20:00: 587516.11 / 13:00: 5888
CAMPAIGNS
www.marcjacobsbang.com www.facebook.com
Harper’s BazaarCalvin Klein interviews
Marc Jacobswww.harpersbazaar.com