Manchester Management - MBA Programs Brochure

8/12/2019 Manchester Management - MBA Programs Brochure

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An Associate College of

Local Access Point

London School of Marketing | Local Access Point

Postgraduate Diploma inBusiness Strategy

Master of Business Administration(Top up) Progression Route throughLondon School of Marketing , UK

COURSE PROSPECTUS

www.londonschoolofmarketing.com/dubai



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This Postgraduate Diploma in(awarded by Association of Business Practitioners)and the progression route to the MBA Top Up (Awardedby Anglia Ruskin University with London School ofMarketing) is designed to equip you with essentialmodern management skills and knowledge andprepare you with an enterprising spirit grounded onsolid business practices. The programme also aims toprovide you with analytical and decision makingcapabilities in order to face from the rapid changesseen in todays growing business environment. Youwill study tools and techniques that will help youdevelop and manage products and services that willbe competitive internationally.

Business Strategy

BOUT THEAPROGRAMME

As an ambitious and driven student, you will bring to theprogramme your work experience. This might be from afunctional role, for example in marketing or HRM, or aprofession such as law or accounting. In either case, you willhave a considerable depth of experience in one specific area.These qualifications will help you to gain a broaderunderstanding of business by exposing you to key aspects ofit and showing you how it allfit together.

Conversely, you might have had a more varied role, perhapsin running a small business, where you have someunderstanding over a range of business activities, but needhelp in developing your existing business knowledge further.

In both cases these qualifications will update yourmanagement toolkit and give you a broader stronger profileto enhance your career. Critically, we take a strategicperspective on business and management that help youdevelop the skills to contribute to major business decisionsorganisations have to make about their future.

These qualifications are not just an academic course. Tutorswill bring into the classroom practical real-life businessproblems for you to work on and solve, thus enhancing yourunderstanding of how a business works.

Local Access Point



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OURSECINFORMATION

The Postgraduate Diploma in Business Strategy, awardedby Association of Busines Practitioners and MBA (Top up)awarded by Anglia Ruskin University delivered by LondonSchool of Marketing is a unique option for workingprofessionals to attain a reputed higher qualification. Thecourse is tailored to match the industry requirements andthe delivery is well balanced to suit the busy schedule of theworking professional.

POSTGRADUATE DIPLOMA IN BUSINESSSTRATEGY - 6 MONTHS - AWARDEDBY ASSOCIATION OF BUSINESSPRACTITIONERS

Strategic Business Management and PlanningLeadership and Change ManagementOrganisational Resource ManagementCorporate Management in Action

Management of Financial Resources andPerformance

Upon successful completion of this stage,students will receive the Postgraduate Diplomain Business Strategy, awarded by Association ofBusiness Practitioners, UK.

Progression Route to the MBA Top up awardedby Anglia Ruskin University , delivered byLondon School of Marketing , UK ( An associatecollege of Anglia Ruskin University)

Marketing Design & InnovationResearch Methods for ManagersDissertation Project

Students who have successfully completedPostgraduate Diploma in Business Strategy will be ableto gain entry to MBA top up stage, which forms thePart 2 of this qualification. The MBA top up stage isdelivered in partnership with LSM, and students will befollowing this stage via LSMs award winning IntegratedModular Study System (IMSS)


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POSTGRADUATE DIPLOMAIN BUSINESS STRATEGYPostgraduate StageModule Details

AWARDED BY ASSOCIATIONOF BUSINESS PRACTITIONERS

1. STRATEGIC BUSINESS MANAGEMENTAND PLANNING

Unit description

Students will examine the role and importance of strategicbusiness planning in organisations. Businesses need toidentify their core purposes so that all other activities can besynchronized and structured in order to support theachievement of these objectives. The business environmentis, however, fluid and businesses need to respond to bothinternal and external factors when reviewing their strategies.

Strategies need to be designed in such a way as to achievecompetitive advantage. Both the strategies and the nature ofcompetitive advantage are dependent on, and need to bealigned to, what the business is and what the business does.There are a number of operational and emerging issues thatimpact upon business strategy, and students will learn howsustainable and ethical considerations have an increasingimpact on strategy.

Learning Outcomes

1. Understand the impact of internal and external factorson organisations

2. Understand the role of strategic business planning inorganisations

3. Understand the strategies that organisations use toachieve competitive advantage

4. Understand the environmental factors that a effectstrategic business management and planning

2. Leadership and Change ManagementUnit description

Unit description

The unit considers leadership in organisations and howleadership is instrumental in promoting successful change.Leadership theories provide an understanding of and insightinto how leaders function. The unit considers howmanagerial effectiveness can be developed to ensure thatorganisations are led in ways that allow them to develop andachieve organisational objectives. Organisations need tochange in order to survive and students will develop anunderstanding the nature of the change process and howmanagers can accommodate the need for change through

action.

Learning Outcomes 1. Understand how leadership theories explain leadership

styles in organisations2. Know how to develop managerial effectiveness within

organisational settings3. Understand the organisational change process4. Understand how to integrate the management of

change across a range of business activities

3. Organisational Resource ManagementUnit description

Unit description

Students will examine the role and importance of humanresource management in supporting business strategy.Human resource management strategy is subsidiary to, butsupportive of, organisational purposes so has to beenmeshed with them. The business environment changesand strategic human resource management mustaccommodate these changes but at the same time it mustensure that employee engagement is maintained through aprocess of workforce development. Marketing strategy alsosupports organisational purposes and is central to theachievement of many organisational goals related toprofitability, growth and revenue generation. Marketingactivities need to be focused to allow these dimensions ofbusiness behaviour to be developed. Information systemshave become increasingly significant in ensuring moreefficient business operations, and information systemsmanagement has a role to play in the success of businessstrategies in a range of areas including both human resourcemanagement and marketing.

Learning Outcomes

1. Understand the role of human resource management insupporting business strategy

2. Know how to develop human resources in organisations3. Understand the role of marketing in supporting business

strategy4. Understand the role of information systems

management in supporting business strategy


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POSTGRADUATE DIPLOMAIN BUSINESS STRATEGYPostgraduate StageModule Details

4. Corporate Management in ActionUnit Description

Unit description

The unit considers the requirements of corporatemanagement by looking at how business strategy andoperations are shaped by looking at both globalconsiderations and a range of system factors. The unit thenexamines corporate governance and the factors that need tobe taken into account when ensuring best practice corporategovernance is in place. In addition there is pressure oncorporations to demonstrate that management behaves inethical and socially responsible ways that go beyond legaland regulatory requirements. The inter-relationship ofbusiness strategy and corporate management is ofincreasing importance to a wide range of stakeholders whohave diverse interests but ultimately want to seeorganisations develop in the global economy.

Learning Outcomes

1. Understand the impact of the international business

environment on global organisations2. Understand the business system factors that impingeupon business operations

3. Understand how corporate governance is shaped4. Understand the impact of ethical management

requirements on organisations

5. Management of Financial Resources andPerformance

Unit description

Given that liquidity and stability are central to the survival oforganisations, this unit examines the importance of nancialresourcing on an organisations performance. The businessenvironment and business activities are subject to risk anduncertainty and students will examine how risk anduncertainty can be factored in to nancial management toensure problems are accounted for and minimised. The unitteaches students how to assess the nancial state of abusiness using the requisite tools and how to interpret theresults to gain a better understanding of the businessnancial performance in order to decide how its nancialresources could be managed better

Learning Outcomes

1. Understand the impact of financial resourcing on an

organisations performance2. Understand how to use appraisal methods to managefinancial resources

3. Know how to assess the performance of organisations4. Understand how to use management accounting

methodology to manage resources effectively

This course is designed to be not only relevantto the needs of industry and the professions, butalso engaging and stimulating with the emphasison the acquisition of practical skills.


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All MBA graduates will be invited toattend the graduation ceremony atAnglia Ruskin University. The ceremonyserves as a wonderful opportunity tocelebrate the hard work and talentdemonstrated by the students duringthe course of their studies


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PART 2Progression Route to the MBA Top upawarded by Anglia Ruskin University isdelivered by London School of Marketing , UK

1. Marketing Design and Innovation

Unit description

The module investigates stylistic change in taste, fashion andcustomer need by examining contemporary issues inmarketing, design and innovation, including dependencyproducts and services.

Marketing principles of product and service design,

functionality and purpose, customer perception, value andbranding extend to the consideration of patenting ideas,design registration, trade marking and intellectual property.The module also looks at the influence of marketingcommunications on demand. The design process is thenexamined from the customer perspective, involving newproduct development, life cycle, and the importance ofdesign in enhancing competitiveness.

Finally, the module investigates current developments indesign and product/service innovation and the introductionof mass customization in global markets

Learning Outcomes

1. Identify and critically evaluate the main characteristics ofproduct and service design and innovation from themarketing perspective

2. Distinguish between the key characteristics of the designprocess in the context of stylistic change, fashion andconsumer taste, including the nature of designmanagement and the importance of design andinnovation in enhancing competitiveness

3. Critically appraise the importance of patenting ideas,design registration, trade marking and intellectualproperty on new products and services

4. Critically examine compelling organisational theoriesand alternative theoretical frameworks around the studyof organisations

2. Research Methods for Managers

Unit description

This module provides course participants with theappropriate knowledge, skills and abilities they will need toeffectively carry out a piece of small scale business /management research. A particular emphasis will be placedupon developing individuals towards their workplace basedMasters Dissertation / project.

A focus is given to the specific issues faced by managers andresearchers when carrying out research in an organisationalsetting. These will include the philosophical aspects ofenquiry in social settings, operating in political contexts,negotiating access to key individuals and data, and meetingthe research outcomes expected by multiple organisationalstakeholders.

Consequently, this module will focus on providingindividuals with the skills necessary to meet thesechallenges and therefore effectively plan, carry out and

report upon their Masters level dissertation /project. One ofthe main focuses for the design of this module has been thefurther development of relevant employability andprofessional skills. Such skills are implicit in the learningoutcomes.

Learning Outcomes

1. Demonstrate a critical understanding of the differentapproaches to research used in business / managementand the social sciences

2. Identify and justify decisions regarding their chosentopic, research questions and research methodology3. Synthesise and critically evaluate the current theoretical

and methodological developments in their chosen fieldof study, making clear their own contributions to thisbody of work

4. Demonstrate the required skills and abilities needed tosuccessfully plan, organizes, undertake andcommunicate the endings of, a piece of small scalebusiness / management research


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Your EFFORT to attain a PostgraduateDiploma in Business Strategy and MBA isin a year, but the BENEFIT is for your lifelong career!!

Decide now to BENEFIT and positivelyCHANGE your life!


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PART 2MBA top-up StageModule Details

3. Dissertation (Research Project)

Unit description

In order to obtain a Masters degree you must prepare,submit, and pass a dissertation. Apart from this regulationrequirement there are a number of reasons why thedissertation is a very important part of your studies. Thedissertation allows you an opportunity to demonstrate, at anadvanced level, several important intellectual and practicalskills. These skills are valued by employers and as thedissertation is your own work it is proof that you havemastered them. In fact, sometimes your dissertation will help you to obtain an interview or and the position you want.

The dissertation is not a taught module and this means thatthe research and writing up of your endings is very much anindividual effort. that allows you to demonstrate bothorganizational and time management skills. You will havefurther honed your research skills and techniques anddeepened your understanding of at least one major area ofbusiness and/or business related areas. Other high level skillswhich will be developed and improved include evaluation,synthesis, and critical thinking.

Finally, a well-written dissertation enables you todemonstrate communication and presentation skills.

Learning Outcomes

1. With reference to a chosen significant and complex areafor enquiry and establish a method for investigation /exploration of key concepts, models and principles.

2. Critically evaluate complex issues from a variety ofviewpoints

3. Develop effective arguments to support relevantconclusions

4. Critically justify and rigorously apply appropriatemethodo log ies , t echn iques and p rac t i ca lstrategies; being sensitive to the context

5. Where appropriate formulate solutions to business ormanagement problems in discussion with peers, clients,

mentors and others6. Reflect critically on the process and outcomes of theinvestigation / enquiry

Assessment

The module will be assessed by a 15,000 word researchreport. You will be assigned a supervisor to guide youthrough your project and make sure you are on the righttrack.

My academic experience with Anglia RuskinUniversity and Association of BusinessPractitioners has been more than satisfactory andtoday I can stand here and say I am proud to hold areputable, internationally recognized UKqualification


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The course would be delivered on a blended learning format encompassing highly interactivesessions, workshops, seminars, project work and case studies. The first part of the program would be

internally assessed and externally verified by Association of Business Practitioners (ABP), a not-for-profit professional body from the UK. The second part will be delivered in association with LondonSchool of Marketing (LSM), UK, an associate college of Anglia Ruskin University. Assessment of Part-1modules would be a mix of assignments and case studies whilst the classes will be delivered twice aweek during evening hours. Students shall also optionally have the choice of selecting onsite oronline mode of study for Part-1 modules. During Part 2 of the qualification, students will have fullaccess to LSMs Integrated Modular Study System (IMSS), where students can access all coursematerials, lecture notes, case studies and practical applications as well as access to regular onlinewebinars, delivered directly from London. In addition, faculties at your local support centre is alsoavailable to provide local support and assistance to students.


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The only person who is educatedis the one who has learnedhow to learn and change

- Carl Rogers


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London School of Marketing Head Office8th Floor, 4 Grosvenor PlaceHyde Park CornerLondonSW1X 7DLUnited Kingdom

Local Access Point

Manchester Management TrainingPost Box 280082208 , BM Towers , Al Nahda , Sharjah , UAETel : + 971 6 55 444 69 / + 971 50 533 8 433Email: [email protected]@manchesteredu.orgwww.manchesteredu.orgwww.londonschoolofmarketing.com/dubai

Manchester Management - MBA Programs Brochure

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