in the spotlightin the spotlight

Designed by Designed by NYU Stern School of BusinessNYU Stern School of Business for for PRSAPRSA

1. PR integrated into MBA programs…

“COMMUNICATIONCOMMUNICATION needs to be a core competency of any business.

It starts with the CEO.«

-Sun Microsystems CEO, Scott McNealy

93% business execs agrees

PR is as important as Marketing disciplines

98% business execs agrees

PR should be included in Business School Curriculums

Only 40% business execs agrees

Their recent MBA hires are “extremely strong” at responding to crisis and building and protecting company credibility

All about REPUTATIONREPUTATION

It allows

And avoid this

2. PRSA is

PRSA connects more than 21,000 PR and communications

professionals across the US

3. NYU Stern School of Business is

100,000+ members in more than 100 countries

500+ CEOs in top firms worldwide

4. NYU SCPS is

Public Relations Professional Certificate

5. PR, Functions and Practises

Where it begins

Helps understand the basic activities

andReal-life applications of PR

By

Providing a sense of what actually happens

PR

Introducing New PR

Creating successful strategiesand developing tools

PRFP for MBA students…

In-depth understanding of

Fundamental principles of Public Relations

How to be a spokesperson and interact with the media

In summary, PRFP is

12 engaging weeks12 blog posts

5 guests speakers1 final project

And one more thing

For MBA students, Public Relations is

...

A

in their curriculum