MANAGING ASSETS IN A DIGITAL WORLD
Transcript of MANAGING ASSETS IN A DIGITAL WORLD
2
CVG AirportChief Innovation Officer
Customer Experience
Information Technology
Innovation Talent and Technologies
Terminal Services
PreviousAirline Senior Leader
Customer Operations
Customer Relations
Corporate Learning
Performance and Analysis
Licensed Commercial Pilot
Snapshot Winsfastest growing U.S. airport for both passenger and cargo volume; only US airport with two cargo hub
operations (Amazon’s Prime Air and DHL); Airports Council International’s Best Airport North America 5-15
million passengers; Skytrax awards for airport quality and/or service seven out of the last eight years; Air
Cargo World’s award for Best Airport; established unique model of innovation for non-traditional streams
of revenue and to further CVG’s position as an industry disruptor and outside industry influencer
first domestic U.S. airport to: deploy autonomous equipment for cleaning and disinfection measures;
deploy wearable technology for enterprise asset management, safety, and security; deploy IoT devices for
monitoring and engaging with employees and customers; deploy cloud-based passenger check-in
technology allowing check-in processes anywhere; use interior drone photography for advanced
wayfinding purposes; trial advance personal electric vehicles for passengers with reduced mobility; trial
retrofitted vehicles for autonomous driving for people and cargo movement; creation of the Leading
Individuals Forward Together (LIFT), a social engagement model for airport staff and disabilities
organizations, in partnership with Cincinnati Children’s Hospital; collaborative curation opportunity with
massive scale, in-airport museum displays courtesy of the Cincinnati Museum Center
BRIAN COBB
IFMA | 2021
Amazon
CINCINNATI
NORTHERN KENTUCKY
OHIO RIVER
FASTEST GROWING U.S. AIRPORT Largest city within a day’s drive to 50% of the U.S. PopulationOnly airport in North America to have 2 major Air Cargo Carriers hubbedSuperior access to air, road, river, and railo Air: no air traffic congestion or slot controlo Road: I-71/75 joins through Cincinnati, then divides south of the airport;
primary route from the furthest reaches North and Northeastern US to furthest points South and Southwestern U.S.
o River: part of the “Great Loop” of intercoastal waterways from Lake Erie to the Three Rivers Junction to the Ohio to the Mississippi and into the Gulf of Mexico
o Rail: as a major thoroughfare, rail traverses from all corners of the US to and through Cincinnati connecting through several nearby yards
COVINGTON
$2.5B in area development and growing in and around CVG
ECONOMIC IMPACT
3
GEOGRAPHIC IMPACT
NEWPORT
DHL
IFMA | 2021
Build the brand
Pivot around the industry
Disrupt the competition
Grow the business
Establish a sense of belonging: Affiliation
Future-proof the brand
Lead the industry
Neutralize the competition
Establish a sense of self-care: Nurturing
Establish the brand
Understand the industry
Understand the competition
Stave off the bleed
Meet the needs: Identity
POINTS IN TIME
2011 STRATEGIC PLAN – THE FIRST 5 YEARS
2016 STRATEGIC PLAN – THE SECOND 5 YEARS
2021 STRATEGIC PLAN – THE THIRD 5 YEARS
4IFMA | 2021
STRATEGY ON BRAND
Establish the brand
Understand the industry
Understand the competition
Stave off the bleed
Meet the needs: Identity
6
STRATEGY FOR INNOVATION
OUR VERTICALS
TRANSPORT
Ensure CVG remains ahead of infrastructure demands and technology deployments to advance transportation forward
Leverage our proximity to river, road, and railIntroduce personal electric vehiclesExplore personal rapid transitDeploy autonomous vehiclesFacilitate hyperloop exploration
CONNECT
Create curated experiences among CVG’s internal and external customers, ensuring the latest information is accurate, meaningful, and empowering
Solicit feedback to create detailed personasExpect secure open APIs for optimum networking Deploy sensor technologies for ‘heartbeats’ Delve into deep learning via IoT, BI, and AIDeploy wearable solutions for content accessImplement visualized central core control
CLEAN
Reaffirm CVG’s position as a socially conscious neighbor for the Region and Industry who is supporting R&D, implementing best practices, and pushing beyond regulated minimums
Educate on the basics of waste reductionImplement practices to mitigate wastePartner to understand sustainability ROIsExplore beta-testing and realistic solutionsDeploy options moving to grid-independenceEncourage industry collaboration for biodiversity
SECURE
Expect and instill for CVG’s sensitive security implications, emerging threats, and soft targets on behalf of our customers, visitors, employees, and industry
Leverage cloud computing and understand limitsAbide by, respect and enhance privacyExplore non-biased biometricsFortify physical safety while expediting flowEngage cyber red-team penetration testingAchieve industry-leader positioning
IFMA | 2021
OUR APPROACH
This is who we are.
CONFIDENTHaving experience entwined with passion for innovation helps optimize our travelers’ experience.
SIMPLY GENUINEAssume and operate with authentic intentions while committed to finding honest, straightforward solutions.
SMARTWith travel, there is always more to learn; being the knowledgeable, enlightened and mindful leader can both alleviate stress as well as enliven the traveler’s spirit.
7
Universities
Established
Companies
Government and Industry
Startups
Incubators
VCs
Interns & Co-ops R&D
Publishing Grant Writing
Accelerators
Market Expertise
New Market Verticals
Non-common resources
OURECOSYSTEM
Airport as a Lab
ENTREPRENEURIAL SPIRITStrong enthusiasm and ambition drive our aspirations for positive change.
STRATEGY FOR INNOVATION
IFMA | 2021
BRAND EQUITY JOURNEY BEYOND
OURBEGINNING POINT
8
How could we expect an enjoyable journey when starting with poor performance? What was perceived as outside CVG’s control became a launching point for influencing better outcomes through integrating emerging technologies. CVG made improving TSA screening ‘a thing’.
IFMA | 2021
BRAND EQUITY OUR ACTIONS
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
9
[no video sound]
IoT & SECURITY
IFMA | 2021
BRAND EQUITY OUR ACTIONS
10
WATCH & WEAR
[no video sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
BRAND EQUITY OUR ACTIONS
11
[no video sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
NORMAL SCREEN ALERT SCREEN
WATCH & WEAR
BRAND EQUITY OUR ACTIONS
12
AV CLEAN
[no sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
BRAND EQUITY OUR ACTIONS
13
VR PROCUREMENT
[no sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
BRAND EQUITY OUR ACTIONS
14
AV DELIVERY
[no sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
BRAND EQUITY OUR ACTIONS
15
AI EFFICIENCY
[no sound]
IFMA | 2021
DATA MINING ANDVISUALIZATION FOR OPTOMIZATION
BRAND EQUITY OUR ACTIONS
16
[no sound]
Amazon Distribution
Amazon DHL
KEYHyperloop - PassengerHyperloop – CargoHyperloop – Cargo ShortAirport GSE Lane 1 Airport GSE Lane 2
IFMA | 2021
DATA MINING FORADVANCEMENT
ADVANCED
MOBILITY