Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully...
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Managing a Crisis • One spokesperson, one voice • Relationships – VC and exec; media colleagues • Fully involved in all issues, high level • Empowered, mature, know context • Authority • Speed and accuracy • Balance and deflect
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Managing a Crisis… Media Monitoring in place Crisis plan in place – full team, off-site Useful media: –Whatsapp group for crisis team –Internal audience first for news –Facebook –SMS bundles –Internal system –Q & A special webpage –Print copies distributed at sites –Media database continually updated
Transcript of Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully...
Managing a Crisis• One spokesperson, one voice• Relationships – VC and exec; media
colleagues• Fully involved in all issues, high level • Empowered, mature, know context• Authority• Speed and accuracy • Balance and deflect
Managing a Crisis…• Transparency• Engage• Be available – 2 cellphones• Be calm, breathe deeply• Always be working towards a solution• Take the middle road• Have support systems in place
Managing a Crisis…• Media Monitoring in place• Crisis plan in place – full team, off-
site• Useful media:
– Whatsapp group for crisis team– Internal audience first for news– Facebook– SMS bundles– Internal email system– Q & A special webpage– Print copies distributed at sites– Media database continually updated
Managing a Crisis…• Often a bigger context than the crisis• Prepare a daily position• Time management
– Early morning news – national radio– Midday news – radio– Print media deadline – 2pm – Evening news/chat shows
