Managerial functions.

Managerial functions.

• Planning: Planning is primary function of management. It is process of thinking in advance the future course of actions. It involves what to do, when to do, where to do and by whom it is to be done. Thus it is actually thinking before doing. Major activities in planning includes determination of organizational objectives, projects, setting policies strategies and making rules, procedures and budgets.

Planning process opportunity to action.

• Organizing: Organizing is process of dividing work into duties, grouping of these duties in the form of positions and grouping of these positions in the form of departments. It is an important activity which brings together the man power and resources for accomplishment of goals. It includes identification of activities, grouping them in logical positions, assigning the duties to individual positions and delegating authority and responsibility to them

Organizing.

Organizing marketing functions.• Marketing Objectives: marketing management determines the

marketing objectives. The marketing objectives may be short term or long term and need a clear approach. They have to be in coherence with the aims and objectives of the organization.

• Planning: After objectively determining the marketing Objectives, the important function of the marketing Management is to plan how to achieve those objectives. This includes sales forecast, marketing programmed formulation, marketing strategies.

• Organization: A plan once formulated needs implementation. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieved pre determined objectives. The organization involves structure of marketing organization, duties, responsibilities and powers of various members of the marketing organization.

• Coordination: Coordination refers to harmonious adjustment of the activities of the marketing organization. It involves coordination among various activities such as sales forecasting, product planning, product development, transportation, warehousing etc.

Organizing marketing functions.• Direction: Direction in marketing management refers to

development of new markets, leadership of employees, motivation, inspiration, guiding and supervision of the employees.

• Control: Control refers to the effectiveness with which a marketing plan is implemented. It involves the determination of standards, evaluation of actual performance, adoption of corrective measures,

• Staffing: Employment of right and able employees is very crucial to success of a market plan. The market manager coordinates with the Human Resource Manager of an organization to be able to hire the staff with desired capability.

• Analysis and Evaluation: The marketing management involves the analysis and evaluation of the productivity and performs mace of individual employees.

• Staffing: Staffing involves manning the positions created by the organizing process. Hiring right kind of people and develop them for well being of organization. Major activities are preparing inventory of available personnel, identifying required manpower and resources from where people can be selected, selecting people training them for the work assigned, fixing compensation etc.

• Directing: Directing is called management in action. It is concerned with commanding the people at work for achievement of desired organizational goals. Thus directing involves giving instructions or order to subordinates guiding them motivating them and supervising them.

• Controlling: Controlling is process of seeing whether the activities have been performed according to the plans or not. It is checking actual performance against the agreed or given standards. It involves setting the standards, identification of actual results, comparison of actual results with desired or standard results, identification of problems if desired results are not achieved and taking corrective actions so that actual performance match with expected results

Management.

• Management in all business and organizational activities is the act of coordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.