2Fact Book 2009

Management Board of Directors SeniorCorporateOfficers Principal Businesses

Operations Studio Entertainment Parks and Resorts Consumer Products Media Networks Interactive Media

History

345

68

1113

17

19

3

Board of Directors

Susan E. ArnoldDirector since 2007

John E. BrysonDirector since 2000

John S. ChenDirector since 2004

Judith L. EstrinDirector since 1998

Robert A. IgerDirector since 2000

Steven P. JobsDirector since 2006

Fred H. LanghammerDirector since 2005

Aylwin B. LewisDirector since 2004

Monica C. LozanoDirector since 2000

Robert W. MatschullatDirector since 2002

John E. Pepper, Jr.Chairman of the Board

since 2007

Orin C. SmithDirector since 2006

Fact Book 2009

4

Senior Corporate Officers

Robert A. IgerPresidentandChiefExecutiveOfficer

Jay RasuloSenior Executive Vice President

andChiefFinancialOfficer

Alan N. BravermanSenior Executive Vice President,General Counsel and Secretary

Jayne ParkerExecutive Vice President and

ChiefHumanResourcesOfficer

Christine M. McCarthyExecutive Vice President, Corporate

Finance and Real Estate and Treasurer

Kevin A. MayerExecutive Vice President, Corporate Strategy, Business Development and

Technology Group

Zenia B. MuchaExecutive Vice President,

Corporate Communications

Ronald L. IdenSenior Vice President,

Global Security

Brent A. WoodfordSenior Vice President,Planning and Control

Fact Book 2009

5

Principal Businesses

The Walt Disney Studios

Rich RossChairman, The Walt Disney Studios

Walt Disney Parks and Resorts

Thomas O. StaggsChairman, Walt Disney Parks and Resorts Worldwide

Media Networks

George W. BodenheimerCo-Chairman, Disney Media Networks

and President, ESPN, Inc. and ABC Sports

Anne SweeneyCo-Chairman, Disney Media Networks

and President, Disney-ABC Television Group

Disney Consumer Products

Andrew P. MooneyChairman, Disney Consumer Products Worldwide

Walt Disney International

Andy BirdChairman, Walt Disney International

Disney Interactive Media Group

Stephen H. WadsworthPresident, Disney Interactive Media Group

Fact Book 2009

6Fact Book 2009

As of October 3, 2009, The Walt Disney Company had released domestically 949 full-length live-action features, 83 full-length animated features, approxi-mately 548 cartoon shorts and 53 live action shorts.

Disney-Pixar’s Up is the Studio’s third highest-grossing domestic animated release of all time, taking in over $400mattheworldwideboxoffice.ItistheseventhfilminDisneyhistorytohitthismilestone.

Disney•Pixar’sUpwasthefirstfilmtobreak$100mil-lionin3Dboxofficereceipts.

2009sawthefirstfilmreleasedunderDisney’snew-estfilmbanner,Disneynature,withthetheatricalandsubsequent Blu-ray and DVD release of Earth.

In 2009 Disney’s newest princess, Princess Tiana, made herfilmdebutwithThePrincess and the Frog.

Disney Music Group had four No. 1 album debuts in 2009, setting a new record for the Company.

The Lion King stage show has been seen by over 50 million people worldwide.

Disney on Ice has been seen by more than 200 million people since 1981.

Jonas Brothers has sold more than eight million records worldwide.

The Walt Disney Studios segment produces and acquires live-action and animated motion pictures, direct-to-DVD and Blu-ray programming, musical recordings and live stage plays. The Studios segment produces and acquires live-action motion pictures distributed primarily under the Walt Disney Pictures and Touchstone Picturesbanners.MiramaxFilmsacquiresandproducesfilmsundertheMiramaxbanner.TheCompanyalsoproduces and distributes animated motion pictures under the banners Walt Disney Pictures and Pixar. Walt Disney Studios Motion Pictures International serves as the studio’s international distribution arm. Walt DisneyStudiosHomeEntertainmentdistributesDisneyandotherfilmtitlestotherentalandsell-throughhome entertainment markets worldwide. Disney Theatrical Group includes Disney Theatrical Productions, one of the largest producers of stage musicals on Broadway and around the world, as well as Disney Live! and Disney on Ice which deliver worldwide touring productions under a license to Feld Entertainment. The Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records (including Disney Sound, Disney Pearl and Buena Vista imprints), Hollywood Records, Lyric Street Records, Buena Vista Concerts and Disney Music Publishing.

7

Walt Disney Studios Home Entertainment FY09 Key Releases

Title ReleasedQ1 FY09

Sleeping Beauty 10/07/08Tinker Bell 10/28/08Scrubs - The Complete Seventh Season 11/11/08Wall-E 11/18/08Hannah Montana - The Complete First Season 11/18/08The Chronicles of Narnia: Prince Caspian 12/02/08Lost - The Complete Fourth Season 12/09/08The Cheetah Girls - One World 12/16/08

Q2 FY09Swing Vote 01/13/09Brideshead Revisited 01/13/09Space Buddies 02/03/09Blindness 02/10/09Miracle at St. Anna 02/10/09High School Musical 3: Senior Year 02/17/09Beverly Hills Chihuahua 03/03/09Happy-Go-Lucky 03/10/09Pinocchio: 70th Anniversary Platinum Edition 03/10/09The Boy in the Striped Pajamas 03/10/09Bolt 03/24/09

Q3 FY09Doubt 04/07/09Bedtime Stories 04/07/09Morning Light 06/16/09Confessions Of A Shopaholic 06/23/09Jonas Brothers: The 3D Concert Experience 06/30/09

Q4 FY09Race to Witch Mountain 08/04/09Hannah Montana: The Movie 08/18/09Adventureland 08/25/09Jonas, Vol. 1: Rockin’ the House 08/25/09Earth 09/01/09Grey’s Anatomy: The Complete Fifth Season 09/15/09

FY09 U.S. Theatrical Releases

\Title Banner ReleasedQ1 FY09

Beverly Hills Chihuahua Disney 10/03/08Happy-Go-Lucky Miramax 10/10/08Morning Light Disney 10/17/08High School Musical 3 Disney 10/24/08Bolt Disney 11/21/08Doubt Miramax 12/12/08Bedtime Stories Disney 12/25/08

Q2 FY09Confessions of a Shopaholic Touchstone 02/13/09Jonas Brothers: The 3D Concert Experience Disney 02/27/09Race to Witch Mountain Disney 03/13/09

Q3 FY09Adventureland Miramax 04/03/09Hannah Montana The Movie Disney 04/10/09Earth Disney 04/22/09Up Disney 05/29/09The Proposal Touchstone 06/19/09Cheri Miramax 06/26/09

Q4 FY09G-Force Disney 07/24/09Extract Miramax 09/04/09Surrogates Touchstone 09/25/09

Business Websites

Theatrical Film Banners Walt Disney Pictures disneypictures.comWalt Disney Animation Studios disney.go.comPixar Animation Studios pixar.comTouchstone Pictures touchstonepictures.comHollywood Pictures Miramax Films miramax.comDisneynature disneynature.com

Distribution Entities Walt Disney Studios Home Entertainment disneyvideos.com video.comWalt Disney Studios Motion Pictures International: disneymovies.co.uk disneylatino.com/movies disney.com.au/movies

Disney Music Group Walt Disney Records disneyrecords.comHollywood Records hollywoodrecords.comLyric Street Records lyricstreet.com

Disney Theatrical Group Disney Theatrical Productions disneyonbroadway.comDisney Live! disneylive.comDisney on Ice disneyonice.com

Fact Book 2009

Parks and Resorts

8Fact Book 2009

The Company owns and operates the Walt Disney World Resort in Florida, the Disneyland Resort in Califor-nia, the Disney Vacation Club, the Disney Cruise Line, and Adventures by Disney. The Company manages and has effective ownership interests of 51% and 47%, respectively, in Disneyland Paris and Hong Kong Disneyland Resort. The Company also licenses the operations of the Tokyo Disney Resort in Japan. The Company’s Walt Disney Imagineering unit designs and develops new theme park concepts and attractions as well as resort properties.

Disney Vacation Club has approximately 150,000 member families.

Disney Cruise Line will launch its newest ship, the Disney Dream, in 2011 followed by the DisneyFantasy in 2012. Each will have tonnage of 128,000 and feature 1,250 staterooms, which will more than double the passenger capacity of Disney Cruise Line.

Hong Kong Disneyland Resort will grow by about 23% with the addition of three new themed areas: Toy Story Land, Grizzly Gulch and Mystic Point. The expansion is expected to be completed in 2014.

Disneyland Paris welcomes more visitors annually than the Eiffel Tower and the Louvre combined.

World of Color, opening in 2010 at Disney’s California Adventure, will feature more than 1,200 fountains that will create the world’s largest projected water screen. The powerful fountains will range as high as 200 feet.

About 4 million people registered online for the “Free on Your Birthday” offer at Disney’s domestic parks in 2009.

Disney is nearly doubling the size of Fantasyland at Walt Disney World Resort’s Magic Kingdom, to in-clude new fairy-tale worlds where children and adults can meet and play with their favorite Disneyprincesses. It is the largest expansion in the history of the Magic Kingdom.

As of October 3, 2009, the Company owned and operated 17 resort hotels at the Walt Disney World Resort, with a total of approximately 22,000 rooms and 468,000 square feet of conference meeting space.

In 2011, Walt Disney Parks and Resorts is scheduled to open Aulani, a Disney Resort & Spa, Ko Olina, Hawai’i,ontheIslandofOahu.AulaniisDisney’sfirstfamily resort outside of its theme park destinations that will feature both hotel rooms and villas for Disney Vacation Club members.

9

Business Websites Walt Disney World Resort disneyworld.comDisneyland Resort disneyland.comDisneyland Paris disneylandparis.comHong Kong Disneyland Resort hongkongdisneyland.comTokyo Disney Resort tokyodisneyresort.co.jpDisney Vacation Club disneyvacationclub.comDisney Cruise Line disneycruise.comAdventures by Disney adventuresbydisney.com

Theme Parks Opening DatesDate Park Location Acreage

Jul 1955 Disneyland Park Anaheim, CA 85Oct 1971 Magic Kingdom Lake Buena Vista, FL 142Oct 1982 Epcot Lake Buena Vista, FL 300Apr 1983 Tokyo Disneyland Urayasu, Chiba, JP 126May 1989 Disney’s Hollywood Studios Lake Buena Vista, FL 154Apr 1992 Disneyland Park Paris Marne La Valle, FR 126Apr 1998 Disney’s Animal Kingdom Lake Buena Vista, FL 500Feb 2001 Disney’s California Adventure Anaheim, CA 55Sep 2001 Tokyo DisneySea Urayasu, Chiba, JP 122Mar 2002 Walt Disney Studios Park Marne La Valle, FR 62Sep 2005 Hong Kong Disneyland Lantau Island, HK, CH 311* *Figure represents total property acreage

Disney Vacation Club PropertiesProperty Opening 2-Bedroom Date UnitsDisney’s Old Key West Resort Dec 1991 558Disney’s Vero Beach Resort Oct 1995 104Disney’s Hilton Head Island Resort Mar 1996 107Disney’s Boardwalk Villas Oct 1996 282The Villas at Disney’s Wilderness Lodge Nov 2000 114Disney’s Beach Club Villas July 2002 177Disney’s Saratoga Springs Resort & Spa May 2004 864Disney’s Animal Kingdom Villas July 2007 449Treehouse Villas at Disney’s Saratoga Springs Resort & Spa June 2009 60Bay Lake Tower at Disney’s Contemporary Resort Aug 2009 295The Villas at Disney’s Grand Californian Hotel & Spa Sep 2009 50

TOTAL 3,060

Walt Disney World Magic Your Way Ticket Pricing(as of 9/30/09)

Base Ticket Ticket Options

Theme Ages 10+ Ages 3-9 Hopper Water funPark Days Option & More

1-day $79.00 $68.00 $52.00 $52 (2 visits)2-day $156.00 $133.00 $52.00 $52 (2 visits)3-day $219.00 $187.00 $52.00 $52 (3 visits)4-day $225.00 $192.00 $52.00 $52 (4 visits)5-day $228.00 $195.00 $52.00 $52 (5 visits)6-day $231.00 $198.00 $52.00 $52 (6 visits)7-day $234.00 $201.00 $52.00 $52 (7 visits)8-day $237.00 $204.00 $52.00 $52 (8 visits)9-day $240.00 $207.00 $52.00 $52 (9 visits)10-day $243.00 $210.00 $52.00 $52 (10 visits)

Fact Book 2009

10Fact Book 2009

Walt Disney Parks and Resorts Fact Sheet Business Unit Opened Resort Size (Acres) (a) # of Hotels / Venues (b) # of Hotel Rooms Walt Disney World Resort 25,000 (c) 17 (d) 22,353Magic Kingdom 1971 Epcot 1982 Disney’s Hollywood Studio 1989 Disney’s Animal Kingdom 1998 Disney’s Typhoon Lagoon 1989 Disney’s Blizzard Beach 1995 Disney’s Wide World of Sports (e) 1997 Disneyland Resort 510 (f) 3 2,398Disneyland Park 1955 Disney’s California Adventure 2001 Disneyland Paris (g) 4,800 (h) 7 5,760Disneyland Park 1992 Walt Disney Studios Park 2002 Hong Kong Disneyland Resort (i) 2005 311 2 1,000 Tokyo Disney Resort (j) 494 3 1,711Tokyo Disneyland Park 1983 Tokyo DisneySea 2001 Disney Vacation Club 1991 N/A 10 (k) 3,060 Disney Cruise Line Disney Magic 1998 964 ft. N/A 877Disney Wonder 1999 964 ft. N/A 877 Adventures by Disney 2005 N/A 22 (l) N/A Walt Disney Imagineering 1952 N/A N/A N/A TOTAL Hotels: 42 TOTAL Hotel rooms: 36,000+ AllfiguresareapproximationsasofendofFiscalYear2009 (a) Includes theme parks, hotels, dining and entertainment areas and surrounding land(b) Includes only hotels and Disney Vacation Club properties owned and operated by The Walt Disney Company; Oriental Land Co., Ltd.; Euro Disney S.C.A.; and Hong Kong International Theme Parks, Ltd.(c) Total acreage, including undeveloped land(d) Includes Fort Wilderness Resort & Campground, but does not include Disney Vacation Club properties(e) Rebranded ESPN’s Wide World of Sports in 2010(f) Total acreage including 461 Company owned acres and 49 acres under long-term lease in Anaheim, CA(g) The Walt Disney Company has an indirect investment in Euro Disney S.C.A., a publicly held French entity that owns Disneyland Paris. A subsidiary of The Walt Disney Company manages the resort and another subsidiary earns royalties on Disneyland Paris revenues(h) Total acreage, including undeveloped land(i) The Walt Disney Company owns a 47% interest in the Hong Kong Disneyland Resort through Hongkong International Theme Parks Limited. A separate Hong Kong subsidiary of the Company is responsible for managing Hong Kong Disneyland Resort(j) A subsidiary of The Walt Disney Company earns royalties on revenues generated by the Tokyo Disney Resort, which is owned and operated by Oriental Land Co., Ltd., a Japanese corporation(k) Includes the seven Disney Vacation Club properties at the Walt Disney World Resort, one property at Disneyland Resort, and two beach resorts(l) Adventures by Disney provided 22 specialized excursion packages during 2009

Disney Consumer Products engages with licensees, manufacturers, publishers and retailers throughout the world to design, develop, publish, promote and sell a wide variety of products based on existing and new DisneycharactersandotherCompanyintellectualproperty,themostsignificantofwhichare:toys,apparel,accessories, footwear, home furnishings, home décor, health, beauty, food, stationery and consumer electronics.

Disney Publishing Worldwide publishes children’s books and magazines in multiple countries and languages and includes Disney Global Book Group, Global Children’s Magazines, U.S. Consumer Magazines, and Disney Eng-lish.

Other businesses involved in Disney’s consumer products sales are disneyshopping.com, the Company’s officialshoppingportalandtheDisneyStoresretailchain.TheDisneyStoresretailchain,whichdebutedin1987, is owned and operated by Disney in North America and Europe. In early 2010, the Company reached an agreement to acquire The Disney Stores in Japan.

11Fact Book 2009

Disney Consumer Products is the world’s largest licensor in terms of global sales.

The Walt Disney Company owns and operates 231 Disney Stores in North America and 109 stores in Europe, with a presence at over 350 locations world-wide.

Mickey Mouse Clubhouse and Handy Manny have ac-counted for more than 12.3 million books sold globally.

Disney has sold more than 130 million Princess books worldwide.

To date, the Cars franchise boasts 42 million books sold worldwide, a home décor line and a thriving toys and youth electronics product line resulting in more than 150 million Cars die-cast vehicles sold.

Disney Digital Books offers more than 500 books across ages and reading levels.

Since the launch of Disney English in China in 2008, 5 English language learning centers have opened in Shanghai.

12Fact Book 2009

Business Websites Disney Merchandise Licensing Disney Toys Disney Apparel, Accessories & Footwear Disney Home Furnishings and Décor disney.go.com/disneyhome Disney Health, Beauty & Food Disney Stationery Disney Consumer Electronics disneyelectronics.com Disney Publishing Worldwide disneypubworld.com Disney Global Book Group disneybooks.com Global Children’s Magazines Disney English disneyenglish.com Disney FamilyFun Group familyfun.com FamilyFun Magazine Disney en Familia Magazine Disney Digital Books disneydigitalbooks.comDisneyShopping.com disneyshopping.comDisney Store disneystore.com disneyoutlet.comDisney Baby Einstein babyeinstein.com

13Fact Book 2009

The Media Networks segment encompasses an array of broadcast, cable, radio, and publishing businesses. Key areas include: Disney/ABC Television Group, ESPN Inc., ABC Owned Television Stations Group, and a support-ing headquarters group. Marketing, research, sales and communications functions also exist within the segment.

The Disney/ABC Television Group is home to all of The Walt Disney Company’s worldwide entertainment and news television properties. The Group includes the ABC Television Network (including ABC Daytime, ABC Entertainment Group and ABC News divisions); the Disney Channels Worldwide global kids’ TV business, ABC Family and SOAPnet; as well as television distribution divisions Disney/ABC Domestic Television and Disney/ABC/ESPN Television. The Disney/ABC Television Group also manages the Radio Disney Network, general interestandnon-fictionbookimprintHyperion,aswelltheCompany’sequityinterestinAETN/Lifetime.

ESPN is a global multimedia sports entertainment company that operates six television sports networks: ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (a Spanish language network) and ESPNU (a network devotedtocollegesports).ESPNalsooperatesfourhigh-definitiontelevisionsimulcastservices,ESPNHD,ESPN2 HD, ESPNEWS HD, and ESPNU HD. ESPN programs the sports schedule on the ABC Television Net-work, which is branded ESPN on ABC. ESPN also owns, has equity interests in or has distribution agreements with 46 international sports networks reaching households in more than 200 countries and territories in 16 languages. In 2009, ESPN launched a live, local sports television network in the UK six weeks after securing Barclays Premier League soccer rights. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

249 million Americans watched ESPN content on TV (ESPN on ABC, ESPN, ESPN2, ESPNEWS & ESPN Deportes) in the fourth quarter of 2009.

Monday Night Football generated cable’s top 15 house-hold audiences in 2009, topped by cable’s biggest audience in history.

ESPN launched local sports websites in Chicago, Boston, Dallas and Los Angeles in 2009.

In 2009, ESPNU saw its household count triple to 66 million and its programming lineup continue to grow.

In 2009, Disney launched Disney XD in 13 territories.

TheABCTelevisionNetworkhasaffiliationagree-ments with 233 local stations reaching 99% of all U.S. television households.

ABC’sprimetimeline-upfinishedthe2008-09seasonas the number one choice among upscale entertain-ment audiences.

ABC.com’s award-winning full episode video player streamed more than 200 million episodes during the 2008-09 season.

14Fact Book 2009

Business Websites

Broadcast ABC Television Network abc.comABC Daytime abc.com/daytimeABC News abcnews.comABC Sports espn.com/abcsportsABC Kids tv.disney.go.com/abckidsDisney-ABC TV Group disneyabctv.comOwned TV Stations abclocal.go.com

CableESPN, Inc. espn.comESPN2 espn.comESPN Classic espn.com/classicESPNEWS espn.comESPN Deportes espndeportes.comESPNU espnu.comESPN360.com ESPN360.comESPN Mobile espnmobile.comESPN Regional Television espnregionaltv.comESPN Radio Network espnradio.comESPN The Magazine espnmag.comESPN America espnamerica.comESPN International Websites ESPNsoccernet.com ESPNscrum.com ESPNcricinfo.com

Disney Channel disneychannel.comDisney XD disneyxd.comSOAPnet soapnet.comABC Family abcfamily.comJetix (U.S.) jetix.tvJetix Europe jetixeurope.comJetix Latin America jetixtv.comA&E aetv.comA&E International aetninternational.comThe History Channel history.comHistory International historyinternational.comThe Biography Channel biography.comLifetime mylifetime.comRadio Disney Network radiodisney.com

ABC Owned Television Stations Market StationNew York, NY Los Angeles, CA Chicago, IL Philadelphia, PA San Francisco, CA Houston, TX Raleigh-Durham, NC Fresno, CA Flint, MI Toledo, OH

WABC-TV / Channel 7 KABC-TV / Channel 7 WLS-TV / Channel 7 WPVI-TV / Channel 6 KGO-TV / Channel 7 KTRK-TV / Channel 13 WTVD-TV / Channel 11 KFSN-TV / Channel 30

WJRT-TV / Channel 12 WTVG-TV / Channel 13

Percentage Ownership ofSignificant Cable Properties Property Ownership %ESPN ESPN 80 ESPN2 80 ESPN Classic 80 ESPNEWS 80 ESPN Deportes 80 ESPNU 80

Disney Channels Worldwide Disney Channel 100 Playhouse Disney 100 Disney XD/Toon Disney 100 Disney Cinemagic 100 Jetix Europe 100 Hungama 100

ABC Family 100

SOAPnet 100

AETN/Lifetime A&E 42.1 Lifetime Television 42.1 The History Channel 42.1 Lifetime Movie Network 42.1 The Biography Channel 42.1 History International 42.1 Lifetime Real Women 42.1

15

(a) United States reflects Nielsen households; International Disney Channels reflect reported subscribers. (b) Includes Brunei, Cambodia, Hong Kong, Indonesia, Malaysia, Palau, Papua New Guinea, Singapore, Thailand, Philippines and Vietnam.(c) A&E International, Lifetime Real Women, Disney Cinemagic, Hungama, Jetix Kids Europe, Jetix Play, Jetix Latin America, Playhouse Disney, Toon Disney and Disney XD International based on reported subscribers.(d) Includes Sweden, Norway, Denmark, and Finland.(e) Estimated data. (f) ESPN includes domestic nielsen households only.(g) Numbers include New Zealand.(h) ESPNU based on reported subscribers.(i) Our ownership interest in ESPN and AETN/Lifetime is 80% and 42%, respectively.(j) Many of the Disney XD channels were previously Jetix channels.

Fact Book 2009

Cable Subscribers

Disney Channel(a) 10/3/09 9/27/08 subscribers subscribersTerritory (in millions) (in millions)

United States 98.2 96.6Latin America 24.0 19.2India 10.2 7.2United Kingdom 8.9 9.0Taiwan 5.9 5.8France 5.4 5.1Italy 5.4 5.2Japan 5.0 4.4Scandinavia (d) 4.6 4.5Poland (e) 4.4 2.9Romania 3.6 NAHungary/Czech/Slovakia 3.5 NAAsia (b) 2.9 5.0Australia (g) 2.4 3.0Korea 1.8 2.2South Africa 1.7 1.6Germany 1.6 2.4Portugal 1.5 0.3Israel 1.2 NATurkey 1.0 1.0Middle East (e) 0.4 0.4Bulgaria 0.3 NAAngola 0.2 NASerbia 0.1 NASlovenia 0.1 NAMalta 0.1 NASpain 0.0 2.0International Sub-Total 96.1 81.2Worldwide Total 194.3 177.8

ESPN (f) (i) 10/3/09 9/27/08 # Nielsen # Nielsen Households HouseholdsChannel (in millions) (in millions)ESPN 99.1 97.7ESPN2 98.8 93.3ESPNEWS 69.8 67.4ESPN Classic 63.9 63.2ESPNU(h) 55.3 22.0ESPN 360 50.0 24.0ESPN Deportes 4.7 4.1

AETN/Lifetime (c) (i) 10/3/09 9/27/08 # Nielsen # Nielsen Households HouseholdsChannel (in millions) (in millions)A & E International 126.1 111.8A & E Channel 98.7 97.4Lifetime Channel 98.7 97.4The History Channel 98.0 97.0Lifetime Movie Channel 72.2 65.8Biography 55.4 52.4History International 54.4 51.6Lifetime Real Women 14.2 11.3

Other Cable Properties (c) 10/3/09 9/27/08 # Nielsen # Nielsen Households HouseholdsChannel (in millions) (in millions)ABC Family 98.1 96.8Disney XD Domestic 73.6 71.3SOAPnet 72.5 70.1Disney XD International 60.2 NAPlayhouse Disney 40.1 NAToon Disney International 15.3 NAHungama 10.3 NADisney Cinemagic 9.2 NAJetix Kids Europe 4.0 52.7Jetix Play 2.7 NAJetix Latin America NA 20.3

(full-time)

16

Owned Radio Disney Stations Radio BroadcastMarket Station Band

New York, NY WQEW AMLos Angeles, CA KDIS AMChicago, IL WRDZ AMSan Francisco, CA KMKY AMDallas-Fort Worth, TX KMKI AMHouston, TX KMIC AMPhiladelphia, PA WWJZ AMAtlanta, GA WDWD AMBoston, MA WMKI AMDetroit, MI WFDF AMMiami, FL WMYM AMSeattle, WA KKDZ AMPhoenix, AZ KMIK AMMinneapolis, MN KDIZ AMTampa, FL WWMI AMSt. Louis, MO WSDZ AMDenver, CO KDDZ AMPortland, OR KDZR AMCharlotte, NC WGFY AMSacramento, CA KIID AMCleveland, OH WWMK AMSan Antonio, TX KRDY AMSalt Lake City, UT KWDZ AMKansas City, MO KPHN AMOrlando, FL WDYZ AMMilwaukee, WI WKSH AMProvidence, RI WDDZ AMIndianapolis, IN WRDZ FMNorfolk, VA WHKT AMGreensboro, NC WCOG AMWest Palm Beach, FL WMNE AMJacksonville, FL WBWL AMHartford, CT WDZK AMLouisville, KY WDRD AMNew Orleans, LA WBYU AMRichmond, VA WDZY AMAlbany, NY WDDY AMTulsa, OK KMUS AMAlbuquerque, NM KALY AMLittle Rock, AR KDIS FMWichita, KS KQAM AM

Owned ESPN Radio Stations Radio BroadcastMarket Station Band

New York, NY WEPN AMLos Angeles, CA KSPN AMChicago, IL WMVP AMDallas-Fort Worth, TX KESN FMPittsburgh, PA WEAE AM

Fact Book 2009

17

The Disney Interactive Media Group (DIMG) creates and delivers interactive media experiences to entertain and inform kids and families around the world. DIMG delivers Disney content to fans whenever and wherever they want it through numerous interactive media platforms.

DIMG operates two global content-creation businesses: Disney Interactive Studios and Disney Online. Dis-ney Interactive Studios produces console and handheld video games for the Nintendo Wii™, Nintendo DS™, PlayStation®Portable, and Xbox 360® video game and entertainment systems, as well as the PLAYSTATION®3 computer entertainment system and the personal computer. Disney Interactive Studios also licenses proper-ties for games to third-party publishers. Disney Online produces leading lifestyle and parenting Web sites, online virtual worlds for global audiences, and entertainment content for the Web. Disney Interactive Studios and Disney Online work together to create a variety of connected, multi-platform entertainment experiences.

DIMG also creates and delivers unique mobile content and manages a Disney-branded mobile phone service in Japan in association with Softbank. DIMG’s Technical Shared Services group provides technology services to the Company’s Web sites, including ABC.com, ESPN.com, DisneyStore.com, and Walt Disney Parks and Resorts Online.

Fact Book 2009

In 2009, Disney Online averaged over 30 million unique visitors and over 140 million videos streamed per month, surpassing previous records set in 2008.(1)

Disney Online was the No. 1 Community-Family & Parenting site, the No. 1 Family & Lifestyle site and the No. 1 Kids, Toys & Games site in 2009.(1)(3)

In2009DisneyOnlineaveragedmoretrafficthananyother kids & mom targeted site.(1)

Club Penguin is the most popular kids oriented virtual world on the internet worldwide.(1)(2)

Disney Online consists of many online destinations in-cluding: Disney Channel’s family of websites, the No. 2 Kids entertainment online destination; Disney Games, a top 5 online gaming destination; Disney Travel, one of the top 3 travel hotel and resorts websites; and Disney Shopping, a top 3 online toy retailer.(1)

In 2009, Disney Interactive shipped 4 million units of the High School Musical franchise and 2 million units of the Hannah Montana franchise. Lifetime shipments of these franchises have reached 9 million units and 6 million units, respectively.

Source:(1) ComScore Media Metrix & Video Metrix 2009(2) Based to a Disney pre-selected list of competitors(3) Nielsen//Netview 2009

18

Business Websites Disney.com Disney.com*Disney Interactive Studios disneyinteractivestudios.comClub Penguin clubpenguin.comDisney Toontown Online toontown.comPirates of the Caribbean Online piratesonline.comDisney Fairies Franchise Site DisneyFairies.comDisney Fairies Pixie Hollow PixieHollow.comWorld of Cars WorldofCars.comDisney Princess Franchise Site DisneyPrincess.comPlayhouse Preschool Time Online PreschooolTime.comDisney Family.com family.comDisney Family Fun familyfun.comiParenting iparenting.comKaboose Kaboose.comBaby Zone BabyZone.comKerpoof Kerpoof.com

* There are 23 localized international Disney.com sites around the world available in more than 40 global markets

Development Studios

Studio Acquisition DatePropaganda Games 4/7/05 Avalanche Software 5/11/05Black Rock Studio 12/1/06 Junction Point Studios 9/13/07Gamestar 11/14/08Wideload Games 9/18/09

Fact Book 2009

Disney Interactive Studios FY09 Release SlateDate Title Platforms Rating

Q1

10/7/08 Spectrobes: Beyond the Portals DS Everyone 10+

10/21/08 Disney High School Musical 3: Senior Year DS Everyone

10/28/08 Disney Fairies: Tinkerbell DS Everyone

10/28/08 Disney Sing It PS2 Wii PS3 360 PC Everyone

10/28/08 Th!nk Fast PS2 Wii Everyone

11/4/08 Disney High School Musical 3: Senior Year PS2 Wii 360 PC Everyone

11/18/08 Bolt PS2 Wii PS3 360 DS PC Everyone 10+

11/25/08 Club Penguin: Elite Penguin Force DS Everyone

11/25/08 Ultimate Band Wii DS Everyone 10+

12/5/08 Disney Sing It: High School Musical 3 Senior Year (EU) PS2 Wii PS3 3+

Q2

2/3/2009 Phineas & Ferb DS Everyone

2/17/2009 Disney Sing It: High School Musical 3 (North America) PS2 Wii PS3 360 Everyone

Q3

4/7/2009 Walt Disney Pictures Presents Hannah Montana The Movie Wii PS3 360 DS PC Everyone

Q4

7/21/2009 G-Force PS2 Wii PS3 360 PSP PC DS

Everyone 10+

8/18/2009 Spectrobes: Origins Wii Everyone 10+

8/25/2009 Wizards of Waverly Place DS Everyone

9/15/2009 Toy Story Mania Wii Everyone

Q1

Q2

Q3

Q4

19

December 23, 2009Sheryl Sandberg Nominated to the Board

The Walt Disney Company Board of Directors nomi-natesSherylSandberg,ChiefOperatingOfficerofFacebook Inc., to be a new independent director, effective upon her election at The Walt Disney Com-pany’s March 2010 annual meeting.

December 16, 2009Roy E. Disney Passes Away

Roy Edward Disney, son of Disney Studios co-founder Roy O. Disney, and nephew of Walt Disney, passes away at the age of 79.

October 5, 2009Rich Ross Named Chairman of The Walt Disney Studios

Rich Ross, President of Disney Channels Worldwide, is named Chairman of The Walt Disney Studios. Carol-lina Lightcap, Senior Vice President, Programming and Creative Affairs, Disney Channels Latin America, and ChiefMarketingOfficer,TheWaltDisneyCompany,Latin America, assumes his previous role on Novem-ber 24, 2009.

November 3, 2009Disney Passes Milestone in Shanghai

Disney announces that the Project Application Report (PAR) for a Disney theme park in the Pudong district of Shanghai has received approval from the relevant authorities of the central government of China. As of January 2010 the deal was still being negotiated.

November 12, 2009Disney Announces Executive Changes

Bob Iger announces that Tom Staggs, Senior Executive VicePresidentandDisney’sChiefFinancialOfficer,and Jay Rasulo, Chairman of Walt Disney Parks and Resorts Worldwide, would assume new roles on Janu-ary 1, 2010 - Tom Staggs to assume the role of Chair-man, Walt Disney Parks and Resorts Worldwide, while Jay Rasulo assumes the role of Senior Executive Vice PresidentandChiefFinancialOfficer,TheWaltDisneyCompany.

Fact Book 200919

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March 10, 2009D23 LaunchesD23,thefirstofficialcommunityforDisneyfans,launches. Included in the launch is the unveiling of the new D23 website, a new D23 collectibles line, a D23 quarterly publication, and the announcement of special D23 events throughout the year, highlighted by the organization’s signature event - the D23 EXPO, a 4-day event in September 2009.

February 9, 2009Disney Enters Agreement with Dream-worksWalt Disney Studios agrees to enter into a distribu-tionarrangementwithfilmmakerStevenSpielbergandpartner Stacey Snider to distribute all upcoming live-action motion pictures produced by DreamWorks under their partnership with Reliance BIG Entertain-ment, part of The Reliance Anil Dhirubhai Ambani Group.

Fact Book 2009

April 30, 2009Disney Announces Plans to Become Equity Owner of Hulu

ABC Enterprises Inc. (a subsidiary of The Walt Dis-ney Company) agrees to join NBC Universal, News Corporation and Providence Equity Partners as a joint venture partner and equity owner of Hulu, a leading online aggregator of video content.

August 27, 2009A&E Television Networks to Acquire Lifetime Entertainment Services

Disney-ABC Television Group, Hearst Corporation and NBC Universal announce an agreement for A&E Television Networks to acquire Lifetime Entertain-ment Services. The merger was completed on Sep-tember 15, 2009. Prior to the merger Disney owned 37.5% of A&E and 50% of Lifetime.

February 13, 2009Disney XD LaunchesDisney XD, the newly-branded network (formerly Toon Dis-ney) targeting boys, launches to record ratings with the premiere of Aaron Stone.

August 31, 2009Disney to Acquire Marvel Entertainment

The Walt Disney Company announces plans to ac-quire Marvel Entertainment, one of the world’s most prominent character-based entertainment companies. The acquisition is completed on December 31, 2009.

21Fact Book 2009

April 30, 2008The Disney Stores North America are Re-AcquiredDisney acquires certain assets of the Disney Stores North America and terminates its long-term licens-ing arrangement relating to the Disney Stores. The Company acquired the inventory, leasehold improve-ments,andcertainfixedassetsof,andassumedtheleases on, 229 stores.

April 21, 2008New Film Banner AnnouncedThe Walt Disney Studios announces the launch of Dis-neynature, a new production banner that will produce nature documentaries for the big screen, beginning with the production of Earth, released on Earth Day 2009.

January 7, 2008Disney’s Hollywood StudiosDisneyofficiallyre-brandsitsMGM Studios park in Florida to Disney’s Hollywood Stu-dios.

August 1, 2007Disney Acquires Club PenguinThe Walt Disney Company acquires Club Penguin, an online virtual world for kids.

June 12, 2007ABC Radio Spin-off CompletedThe Walt Disney Company and Cita-del Broadcasting Corporation announce the completion of Disney’s spin-off of its wholly-owned subsidiary ABC Radio Holdings, Inc. and its subsequent merger with a wholly-owned subsidiary of Citadel.

January 1, 2007John E. Pepper, Jr. Becomes ChairmanJohn E. Pepper, Jr. becomes non-executive Chairman of the Board, succeeding Senator George J. Mitchell, who served as Disney Chairman since March 2004.

November 19, 2008Disney Breaks Ground in HawaiiWalt Disney Parks and Resorts breaks ground for its firstfamilydestinationresortinHawaii,locatedattheKo Olina Resort & Marina development on the west-ern side of O‘ahu.

December 7, 2008Disney Acquires Outstanding Shares of Jetix EuropeThe Walt Disney Company announces that one of its subsidiaries has entered into agreements to acquire outstanding shares of Jetix Europe N.V. for €11 per share, which brings Disney’s ownership of the pan-European kids entertainment company to approximately 96%.

22Fact Book 2009

August 9, 2006Disney Sells Share in Us Weekly Magazine

Wenner Media and The Walt Disney Company an-nounce that Wenner Media has acquired Disney’s 50 percent stake in Us Weekly LLC, which publishes Us Weekly.

October 12, 2005TV Shows Available for Download on Apple’s iTunes

Disney, ABC and Apple announce a deal to sell televi-sion shows online via Apple’s iTunes download service.

September 30, 2005Bob Iger Becomes CEO

Bob Iger succeeds Michael Eisner as CEO of The Walt Disney Company, the sixth CEO in the Company’s 82-year history.

September 12, 2005Hong Kong Disneyland Opens

Hong Kong Disneyland, Disney’s 11thvacationdestinationandfirsttheme park in China, opens its gates.

July 17, 2005Disneyland Celebrates 50 Years of Magic

DisneylandParkinAnaheimoffi-cially celebrates its 50th birthday.

March 29, 2005The Weinsteins and Walt Disney Studios Dissolve Their Partnership

The Walt Disney Studios and Miramax co-chairmen Bob and Harvey Weinstein reach a mutual agreement concluding the Weinsteins’ deal with The Walt Disney Company.

July 25, 2006Disney Acquires Hungama TelevisionChannel in India

The Company acquires Hungama TV, a leading Indian children’s television channel, and takes an equity inter-est in media company UTV Software Communications Limited.

May 5, 2006Disney Acquires Pixar

The Walt Disney Company completes its acquisition of renowned computer animation leader, Pixar.

February 9, 2006Oswald the Lucky Rabbit Returns to Disney

After an 80-year absence, the Company announces the return of Oswald the Lucky Rabbit to The Walt Disney Company by agreement with NBC/Universal.

September 11, 2006Monday Night Football on ESPNMonday Night Football debuts on ESPN with a special

opening double-header, delivering the network’s big-gest audience ever and the second larg-est audience in cable television history.

September 12, 2006Disney Films Available on iTunesOver 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films are made avail-able for purchase on Apple’s iTunes service.

23Fact Book 2009

May 15, 2004Muppets come to Disney

The Walt Disney Company signs an agreement with The Jim Henson Company to buy the Muppets.

January 24, 2000Bob Iger Becomes President and COO

Bob Iger becomes President and ChiefOperatingOfficerofTheWaltDisney Company, as well as a mem-ber of its Board of Directors.

November 18, 2003Mickey Mouse Turns 75

The mouse that started it all, Mickey Mouse, turns 75.

August 24, 1999Disney Sells Fairchild Publications, Inc.

Disney agrees to sell Fairchild Publications Inc., a subsidiary of ABC Inc. and publisher of W, Jane and Women’s Wear Daily, to Advance Publications, Inc.

July 8, 1999ABC Entertainment Television Group Cre-ated

Walt Disney Television Studio, including Buena Vista Television Productions and ABC’s Primetime Division join forces and become ABC Entertainment Television Group.

October 24, 2001Disney Acquires Fox Family Worldwide

The Company acquires Fox Family Worldwide, Inc. (subsequently re-named ABC Family).

October 9, 2001The One That Started It AllPremieres on Disney DVD

Snow White is released on Disney DVD and sells more than1millioncopiesonitsfirstdayinrelease.

February 8, 2001Disney’s California Adventure Shines in California

Disney’s California Adventure, the company’s sixth do-mestic theme park, opens in Anaheim, California.

February 25, 2005Disney Sells Mighty Ducks of Anaheim

The Walt Disney Company sells the Mighty Ducks of Anaheim ice hockey team.

November 21, 2004The Disney Stores Change Hands

The Children’s Place Retail Stores, Inc. and The Walt DisneyCompanyfinalizetheagreementannouncedinOctober 2004 for The Children’s Place to acquire and operate, under a long-term licensing agreement, the Disney Store retail chain in North America.

September 10, 2004Michael Eisner Announces his Retirement

Michael Eisner sends a letter to the Board, announces his intention to retire as CEO at the end of his con-tract.

24Fact Book 2009

February 24, 1997Disney and Pixar Join Forces

Disney announces an agreement with Pixar to create fiveanimatedfilmsoverthenext10yearsincludingA Bug’s Life (1998), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004) and Cars (2006). In 2006, Disney acquires Pixar.

November 18, 1996Radio Disney Premieres

Radio Disney, a live, music-intensive radio network for children debuts, offering fun, high-energy entertain-ment and family-oriented programming for kids under the age of 12.

February 22, 1996Disney.com Launches

Disney Online launches Disney.com to provide inter-active online access to a wealth of Disney information and services.

February 9, 1996Disney Completes Acquisition of ABC

Disney completes the acquisition of ABC as approved by stockholders of both Disney and Capital Cities/ABC in their respec-tive special meetings of shareholders held in January in New York City. Disney announced its intention to buy Cap Cities/ABC on July 31, 1995.

April 18, 1994Disney is the Belle of Broadway

Disney’sfirststageshow,Beauty and the Beast: A New Musical, opens on Broadway, breaking attendance and boxofficerecords.

September 6, 1994Disney Theme Parks Pass a Milestone

Disney theme parks welcome their one-billionth guest.

July 30, 1998Disney Cruise Line Launches

Disney Magic departs on its maiden voyage. Disney’s second cruise ship, Disney Wonder, launches the fol-lowing summer. In 2007, Disney announces the build-ing of 2 more ships.

June 19, 1998Disney Common Stock Splits

Disney records a three-for-one stock split.

April 4, 1997Knight-Ridder, Inc. Buys ABC Newspapers

Knight-Ridder, Inc. announces an agreement with Dis-ney to purchase four newspapers owned by ABC, Inc. for $1.65 billion.

25Fact Book 2009

March 28, 1987The Disney Store Debuts

ThefirstDisneyStoreopensattheGlendaleGalleriain Glendale, Calif.

February 6, 1986The Walt Disney Company Formed

Walt Disney Productions changes its name to The Walt Disney Company.

September 22, 1984Disney Enters a New Era

Walt Disney Productions welcomes Michael D. Eisner asChairmanandChiefExecutiveOfficerandFrankG.WellsasPresidentandChiefOperatingOfficer.

April 18, 1983Disney Channel Debuts

DisneyChannelfirstbroadcastscabletelevisionpro-gramming.

January 21, 1988Wrather Corporation Acquired

The Walt Disney Company acquires the Wrather Corporation, the assets of which include the Disney-land Hotel, for approximately $161 million in cash and $89 million in debt.

April 12, 1992Euro Disney Opens

Euro Disney (later renamed Disneyland Paris) opens 20 miles outside of Paris, France.

November 6, 1989Euro Disney S.C.A. Shares Offered

Fifty-one percent of Euro Disney S.C.A.’s 170 mil-lion shares are offered to European investors at FF72 per share. A subsidiary of The Walt Disney Company owns the remaining 49 percent.

May 1, 1989Disney-MGM Studios and Pleasure IslandPremiere at WDW

The Disney-MGM Studios Theme Park (later renamed Disney’s Holly-wood Studios) and the Pleasure Island entertainment complex open at the Walt Disney World Resort.

June 30, 1993Miramax Films Acquired

The Walt Disney Company acquires Miramax Film Corporation.

April 3, 1994Tragedy Strikes The Walt Disney Company

FrankWells,PresidentandChiefOperatingOfficer,dies.

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December 20, 1971Another Legend Passes

Roy O. Disney dies.

October 1, 1971Walt Disney World Opens

The Magic Kingdom opens at Walt Disney World.

December 15, 1966The Passing of a Legend

Walt Disney dies.

February 3, 1965Walt Disney Productions Consolidates Again

Walt Disney Productions acquires WED Enterprises from Walt Disney for approximately $4 million.

July 6, 1960Walt Disney Productions Purchases Remaining Stake in Disneyland

Walt Disney Productions, Inc. purchases the remain-ing 34.5 percent interest in Disneyland, Inc. for $7.5 million.

June 19, 1957Walt Disney Productions Exercises Disneyland Options

Walt Disney Productions, Inc. exercises options to purchase an additional 31.0 percent stake in Disney-land, Inc. for $528,810.

October 3, 1955The Mickey Mouse Club Airs on ABC

The Mickey Mouse ClubfirstairsonABC.

Fact Book 2009

October 1, 1982Epcot Debuts at WDW

Epcot opens at Walt Disney World.

July 8, 1981Walt Disney Name Acquired

Walt Disney Productions acquires the rights to Walt Disney’s name, likeness and portrait, as well as the steam train and monorail systems at Disneyland, from Retlaw for 888,461 shares of common stock, worth $46.2 million.

April 15, 1983Tokyo Disneyland Opens

Tokyo Disneyland opens six miles from downtown Tokyo.

April 1, 1983Walt Disney Pictures Incorporates

Walt Disney Pictures is incorporated as a separate entity responsible for the development, production andmarketingofalllive-actionfilmsandcommercialtelevision programming.

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November 18, 1928Steamboat Willie Debuts

Mickey and Minnie Mouse debut in Steamboat Willie, Disney’sfirstanimatedfilmwith sound effects and dialogue.

October 16, 1923The Alice Comedies Created

Walter E. and Roy O. Disney establish The Disney Brothers Studio in a contract with M.J. Winkler for a series of ani-mated short subjects entitled The Alice Comedies.

September 29, 1938Walt Disney Productions, Ltd. Consolidates

Walt Disney Productions, Ltd. absorbs the three other Disney companies created in 1929.

December 21, 1937Premiere of Snow White and the Seven Dwarfs

Snow White and the Seven Dwarfs,thefirstfeature-lengthanimatedfilm,pre-mieres accompanied by the firstcomprehensivemer-chandise campaign.

December 16, 1929Walt Disney Productions, Ltd. Formed

The Disney Brothers part-nership is replaced by Walt Disney Productions, Ltd.; Walt Disney Enterprises; Liled Realty and Investment Company; and the Disney Film Recording Company.

July 17, 1955An American Original Opens

DisneylandfirstopensitsgatesinAnaheim,California.Walt Disney Productions invests $500,000 to own 34.5 percent of Disneyland, Inc., the company that owns Disneyland.

April 6, 1953Retlaw Enterprises Founded

Retlaw Enterprises is founded as a private company solely owned by Walt Disney to control the merchan-dising rights to the name “Walt Disney.”

December 16, 1952WED Enterprises Founded

WED Enterprises is founded as a private company owned solely by Walt Disney to design and create Disneyland.

April 2, 1940First Preferred Shares Issued

Walt Disney Pro-ductions, Ltd. issues 155,000 shares of 6 percent cumulative convertible preferred stock in the over-the-counter market.

Fact Book 2009

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This Fact Book has been prepared by the Investor Relations group of The Walt Disney Company solely to provide information for shareholders and others interested in the Company. It is not intended to provide a basis for or be a recommendation with respect to investment decisions. All shareholders and potential investors should carefully review the Annual Report of the Company on Form 10-KandtheotherquarterlyandperiodicreportsoftheCompanyandotherinformationfiledbytheCompanywiththeSecuritiesand Exchange Commission before making any investment decision. All information contained in this Fact Book is presented as of the datebelow,andtheCompanyassumesnodutytoconfirm,reviseorupdatetheinformation.

January 1, 2010

design & layout by Brian Rishel

Fact Book 2009