1. AJAY MOHAN, MBA, DEPARTMENT OF MANAGEMENT STUDIES
PONDICHERRY CENTRAL UNIVERSITY

2. 3. The Walt Disney company500 S. Buena Vista St.Burbank, CA 91521-9722CA Tel. 818-560-1000Fax 818-560-1930
4. ABOUT DISNEY
The Walt Disney Company (NYSE: DIS) Founded on October 16, 1923 as Disney Bros. Studios
By brothers Walter Elias Disney (1901-1966) and Roy O Disney (1893-1971)
Incorporated in 1938 as Walt Disney Productions
5. 1928 :
released the first sound cartoon (Steamboat Willie)
1937:

1996: $19 billion

6. 2001:$5.3 billion. 7. 2003:box office sales exceeds$3 billion in worldwide