STRATEGIES AND

POLICIES

PRESENTATION BY:

HARVINDER SINGH

09/MBA/2006

BIBLIOGRAPHYEssentials of management by HAROLD KOONTZPrinciples and practise of management by L.M.PRASADManagement principles by SRINAVASANStrategy: pure and simple by MICHEL ROBERTwww.wikipedia.comwww.internetnews.com/dev-ewe/article.phpwww.eweek.com/article2/0/2000/.aspwww.RIL.com/services/ind/index.htmlwww.Obhotels.com/index/bus_ser.html

STRATEGY

“The art of distributing and applying military means to fulfill the ends of policy”

- B. H. Liddell Hart

“Strategy refers to basic directional decisions, that is, to purposes and missions”

- George Steiner

“Adoption of courses of action an allocation of resources necessary to achieve the aims of organization”

- HAROLD KOONTZ

“Strategy is the right combination of factors , both external and internal to relate an organization to its environment”

- L.M.PRASAD

LEVELS OF STRATEGY

Corporate level strategy

Business level strategy

Functional level strategy

Role of STRATEGY

IMPLEMENTATION OF STRATEGY

STRATEGIES OF RELIANCE INDUSTRIES LIMITED

Analysis of environment

Building internal strengths

Marketing strategy

Financial strategy

POLICY(introduction)

Features of policy

Provides guidelines for deciding the course of action

Assures that the decision will be consistent and contribute to objectives

Expressed in qualitative, conditional, or general way

Function of all the managers

Type’s of policies

Formulated policy

Implied policy

Imposed policy

Appealed policy

Policies of EAST INDIA HOTEL’S

Construction and acquisition of hotelsFood and beveragesServiceFinancingManpowerDelegation of authority

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