Coca-Cola vs. Pepsi

The Battle of Advertisements

What are the first things you notice when looking at this advertisement?

Color?Text?Emotional connection?What you like or don’t like.

In the add Taxi Driver Machine Coke uses their lifestyle advertising to connect on a deeper level with its audience.The warm colors and inviting smile being the viewer to a happy place experiencing the ad in a delightful way.The rhetorician also uses logical appeal with the use of the vending machine.

Here we see Pepsi using sex appeal as their number one seller. Stating that their beverage is light and refreshing and that the best looking people drink it.The women is painted to give an unrealistic figure to a woman causing others to compare themselves to something that is not real.

Here Coke creates an ethos with its audience around the modern family again using life style advertising.Creating a more broad range of audience to appeal to.

Pepsi again shows a fun inviting ad with a couple on the beach.

The young couple would than appeal to young adults.

Both are young and fit individuals again using sex appeal as a main target.

Coke is now appeal to the young college students showing how coke is available everywhere even on your local campus.

Pepsi shows a young couple enjoying their beverage.The text modern refreshment makes the audience believe that this is a modern custom.Also Pepsi uses their slogan “light refreshment” stating that Pepsi is a healthy drink.

Coca- Cola’s lifestyle advertising helped to broaden their audience and create higher sales, while Pepsi used only sex appeal to appeal to young adults.Although the battle seemed to be won by Coke it is up to you to decide who is the winner in your eyes.