Management innovation via design thinking
Transcript of Management innovation via design thinking
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Management Innovation via Design Thinking
December, 2015
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What is “Design Thinking”?
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It doesn't just combine two components : Design + Thinking
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Is there anything special for Design Thinking?
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Different Design Skill?
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Different Thinking Process?
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Design Thinking: Technology, Business & Human Values
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Why does “Design Thinking” matter?
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Thinking Point One: Does Technology really make innovation?
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Industrial Revolution: Steam Train
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However, it also bring side effects.
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Another Thinking Point: What is the next of 4K TV?
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the Resolution of the Eye
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Design always cares about Human Values: beauty and function
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Design Matter: Perception
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Designing for Beauty: Beauty itself
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Designing for Function: Making the functional beautiful
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Thinking Point Two: Can Design be easily acceptable for everyone?
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The problem with redesigning: Return on Investment
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Everybody knows “Good Design = ROI”
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The Problem One: Not get be used to calculate
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The Problem Two: Measuring is not quite easy
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The Problem Three: Show me the money
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Even though Design is much better, People just think Design = Art
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Thinking Point Three: Is there Biz's world becoming differently?
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New Challenger: Apple
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New Challenger: Xiaomi
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New Challenger: Sharing Economy
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New Age comes …
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Also, Wealth is not distributed well for everyone.
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3 Key Questions
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Does Technology really make innovation?
Can Design be easily acceptable for
everyone?
Is there Biz's world becoming differently?
Disruptive /
Appropriate
Technology
Contextual
Design
Management Innovation
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That is why we need “Design Think” in Biz
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Management Innovation
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The Next Age: We can not expect and be experienced yet
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Disruptive Technology: Google launched self-driving car
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Contextual Design: Road and Traffic Signal
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Contextual Design: Driving and Travel
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Contextual Design: Emergency Situation
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Management Innovation
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Disruptive / Appropriate Technology
Contextual Design
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Biz Case: McKinsey – Lunar
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Biz Case: Deloitte – Monitor / Doblin
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Biz Case: Accenture – Fjord
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Accenture – Nespresso: Capsule Coffee
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Management Innovation: Three Horizons of Innovation
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Management Innovation: Digital Disruption
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Why digital disruption resembles a shark fin more than a bell curve (SEPTEMBER 22, 2015)
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Management Innovation: Technology & Design
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Thank you for Listening!
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