Design Thinking for Innovation
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Transcript of Design Thinking for Innovation
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Innovation by Design
@cwodtkewww.eleganthack.com
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Rachleff's Corollary of Startup Success via pmarca.com
The only thing that matters is getting to product/market fit.
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Could you get to product/market fit in one week?
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IMG COPENHAGEN
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16 week Lean Launchpad
class in 1 week
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THEY DID IT
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A PLAN FOR TUITION
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What makes designers effective?
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EMBODIED COGNITION
Photo: woodleywonderworks
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DESIGNERSTHINK WITH…
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HANDS
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POST-ITS
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WALLS
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•Frees up memory•Allows you to see connections•Share insights & understanding
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You can get insights for
innovation with 3 techniques
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1. FRAGMENTINGAND FREELISTING
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Why?Make information modular in order to recombine
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EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it
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EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it
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2. CHUNKINGINTO AFFINITY GROUPS
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How?•Put idea with like ideas•No rules, just seek patterns• remix
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Play with possible modelsRelationship to other data
Credit: Steve Portigal
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Play with possible models
Frequency
Credit: Steve Portigal
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Play with possible models
Timeline
Credit: Steve Portigal
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PATTERNS?
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OPPORTUNITIES?
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Why?Discover unexpected insights in the data
Photo credit Eirik Newth
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3. MAPPING TO FRAMEWORKS
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What is a framework?A scaffold for thinking about a problem
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How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks
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Discover hidden patterns
Why Frameworks?
Photo credit Marc Phu
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Why Frameworks?Find missing areas of inquiry and fill them in.
Photo credit Marc Phu
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How much/how often
PassionateIndifferent
Often
Rarely
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EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
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MORE FRAMEWORKS
FOR YOU
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MENTAL MODELS
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User needs go here
Offerings goes here Opportunitie
s!
Credit: Indi Young
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PARTICIPATORY ROADMAP
Learn more at eleganthack
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Business Model Canvas
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EVEN PPT
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Freelist your points
Chunk them into themes
Map them to a story arc!
Photo taken at Duarte Workshop
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Get up! Use the walls!
Photo credit: Kevin Hoffman
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Remember1. Fragmenting +2. Chunking +3. Mapping
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= INSIGHTS!
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Learn More:Books
Eleganthack.com for participatory roadmaps
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BREAK
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VISUAL THINKING UNLOCKS INSIGHTS
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DRAW
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Sketch 101Hand training and basic iconiforms to communicate
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PRODUCT IDEA GENERATION
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NAPKIN SKETCH EXERCISE
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5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS
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PICK YOUR FAVORITE(S)Combining ok!
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1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
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ONE MINUTE PITCH.
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DOTMOCRACY
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REDRAW
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SHARE
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BMC
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Free listTime keeper: 1minute a sq, in order
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THANK YOU@CWODTKE
WWW.ELEGANTHACK.COM