MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in...

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MAMMOTH FINDS Telling TxDOT’s story and Lessons for Public Relations

Transcript of MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in...

Page 1: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

MAMMOTH FINDS Telling TxDOT’s story and Lessons for Public Relations

Page 2: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

The Story

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Page 3: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

The Narrative

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Page 4: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

Other Narratives

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Page 5: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

So, what is PR?

Strategy

Communication

Management

Protection

Enhancement

Simple

Powerful

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Page 6: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

How do we do it?

Know what makes the news

–Controversy

–Change

–Unique

–Unusual

–New

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Page 7: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

What’s the point?

Know what makes your story impactful.

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What’s the one thing you want

the audience to take away

from this story?

Page 8: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

Get Clearance

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Page 9: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

Don’t Be Ricky Bobby

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Page 10: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

Our Story

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Page 11: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

In our words

Frio Find Video

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Page 12: MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

QUESTIONS?

Media Relations

[email protected]

512.463.8700

@txdot

facebook.com/txdot

twitter.com/txdot

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mailto:[email protected]

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The Sloths

Sloths Vampires - Improbable Research · PDF file · 2013-03-10The Eager Pursuit of Sloths, Vampires: ... Or Doesn’t* — Stephen Drew ... describe interactions between vampires

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What is archeology? Ancient Studies. Real archeologists take notes.

Archeologists of shadows #3

Archeologists of shadows #3

By: Raymond T. Cottrell - sir-ray.com Powerpoint 1.pdf · Sloths have a round head. Sloths have sad-looking eyes. Sloths have tiny ears. Sloths have stubby tails. Sloths have long

By: Raymond T. Cottrell - sir-ray.com Powerpoint 1.pdf · Sloths have a round head. Sloths have sad-looking eyes. Sloths have tiny ears. Sloths have stubby tails. Sloths have long

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© Copyright _ Bro’s Place 2003 Sloths take two weeks to digest their food.

Ecosystems: The Rainforestcoeweb.astate.edu/mlaky/Technology/PowerPoint... · Sloths Sloths—the sluggish tree-dwellers of Central and South America—spend their lives in the tropical

Ecosystems: The Rainforestcoeweb.astate.edu/mlaky/Technology/PowerPoint... · Sloths Sloths—the sluggish tree-dwellers of Central and South America—spend their lives in the tropical

PowerPoint Presentation · Sloths Sloths live hang trom the CANOPY. their tails. Sloths are slow . Sloths sleep hours every day. The UNDERSTORY that Vines grow up grow the UNDERSTORY.

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