MALALAYOUSAFZAI

BASMA BASMAJEFF MORTENSENMICHELLE NIE

UNIVERSITY OF CALIFORNIA , BERKELEYHAAS SCHOOL OF BUSINESSUGBA 192AC FALL 2016

INTRODUCTION“ONE CHILD, ONE TEACHER, ONE

BOOK, AND ONE PENCAN CHANGE THE WORLD.”

TIMELINE

2011 20132012 2014

DECEMBERWins Pakistan'sNational YouthPeace Prize

OCTOBERShot by Taliban inschool bus; I Am Malalapetition created

SEPTEMBER Nominated forthe Nobel PeacePrize 2014

OCTOBERMalala becomesyoungest NobelPeace Prizerecipient

MALALA WINS PAKISTAN NATIONALYOUTH PEACE PRIZE

SCHOOL BUS WHERE MALALA WAS SHOT

MALALA RECOVERS IN HOSPITAL INBIRMINGHAM, ENGLAND

MALALA AWARDED NOBEL PEACE PRIZE

TWITTER

SOCIAL MEDIAPLATFORMS:

SOCIALMEDIAOVERVIEW

#Malala#MalalaYousafzai

Source: Follow the Hashtag & Keyhole

WESTERN CELEBRITY ENGAGEMENTAfter October 12, 2012 Shooting

After Nobel nomination and international fameWESTERN CELEBRITY ENGAGEMENT

CRITICISM ON SOCIAL MEDIAFrom Pakistani media and individuals

MALALA ONSOCIAL MEDIA:

“I haven’t gotten on Twitter or Facebookyet…"

(but @MalalaFund tweets)

PLANS FOR FUTURE WIKIPEDIARESEARCH

Build on Thomas & Shukul's research by segmenting the socialmedia reaction by stages in the Malala movement

Use online tools to identify the most influential and activepublic figures in the social media movement

Dig deeper on why there has been strong anti-Malalasentiment in Pakistan

Research Malala's ideas on how young people should usesocial media

THANK YOUANY QUESTIONS?

Thomas, Elsa Ashish, and Rashid Narain Shukul.“Framing of Malala Yousafzai: A ComparativeAnalysis of News Coverage in Western andPakistani Mainstream English Print andAlternative Media.” Media Asia (February 16,2016): 1–17.

Bruns, Axel, Tim Highfield, and Jean Burgess.“The Arab Spring and Social Media Audiences:English and Arabic Twitter Users and TheirNetworks.” American Behavioral Scientist 57, no.7 (July 1, 2013): 871–98.

Khan, M. Ilyas. "The Antagonism towards Malalain Pakistan." BBC News. BBC, 10 Oct. 2014. Web.11 Dec. 2016.

Shontell, Alyson. "Why 17-Year-Old Nobel PeacePrize Winner Malala Yousafzai Doesn't Have ACell Phone Or Use Facebook." Business Insider.Business Insider, 10 Oct. 2014. Web. 11 Dec.2016.

Allbritton, Chris. "Why So Many Pakistanis HateTheir Nobel Peace Prize Winner." The DailyBeast. The Daily Beast Company, 10 Oct. 2014.Web. 11 Dec. 2016.

"Followthehashtag // Twitter Intelligence andAnalytics." Followthehashtag.com. DNOiSE, n.d.Web. 11 Dec. 2016.

SOURCES