Making your attendee marketing sticky like spiderman's web
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This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
Transcript of Making your attendee marketing sticky like spiderman's web
Making Your Attendee Marketing Sticky Like Spiderman’s Web
Scott Oser
Scott Oser Associates
@scottoser
Agenda
• About You!• Tips and Tricks for Attendee
Marketing• Q&A
What type of organization are you from?
• Trade• Individual• Hybrid• National• Regional
What Primary Role Do You Play?
• Membership• Marketing• Meetings• Education• We are small staff! I do some of
everything!
How Many Attendees Come to Your Primary Meeting?
• 0-500• 501-1000• 1001-5000• 5000+
Plan! Plan! Plan!
Tips and Tricks for Sticky Attendee Marketing
Tips and Tricks for Sticky Attendee Marketing
Plan! Plan! Plan!• Review past activities/current situation• Define target markets• USP—Create themes and messaging• Identify potential tactics• Determine human and financial
resources required• Allocate budget
Your Website Is Your Home Base
Tips and Tricks for Sticky Attendee Marketing
Don’t Be A One Trick Pony!
Tips and Tricks for Sticky Attendee Marketing
Use What You Already Have!
Tips and Tricks for Sticky Attendee Marketing
Tips and Tricks for Sticky Attendee Marketing
Use What You Already Have!• Publications• Website• E-newsletters• LinkedIn, Facebook, Pinterest, Youtube,
Instagram, Twitter• Components/Chapters/SIGs• Speakers• Exhibitors/Sponsors• Leadership
Target! Target! Target!
Tips and Tricks for Sticky Attendee Marketing
Start a conversation. Get people engaged!
Tips and Tricks for Sticky Attendee Marketing
Be consistent but don’t be afraid to mix things up.
Tips and Tricks for Sticky Attendee Marketing
Tips and Tricks for Sticky Attendee Marketing
Track! Track! Track!
Tips and Tricks for Sticky Attendee Marketing
Track! Track! Track!• Source codes• Unique urls• Timing of orders
Tips and Tricks for Sticky Attendee Marketing
• Plan! Plan! Plan!• Your website is your home base • Don’t be a one trick pony!• Use what you already have!• Target! Target! Target!• Start a conversation. Get people
engaged!• Be consistent but don’t be afraid to mix
things up.• Track! Track! Track!• Let your fans do the talking—BONUS TIP!• Develop promotional partnerships—
BONUS TIP!
Tips and Tricks for Sticky Attendee Marketing
Questions & Answers
Scott Oser, Scott Oser Associates301-279-0468 [email protected]
@scottoser
THANK YOU FOR ATTENDING!!
