PresentationMaking things publicIdeas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!

Today

• Who we are• Ideas Worth Spreading, Broadcast Yourself,

Share Your Photos, Connecting People, Just do it!

• Making things public

Hi. My name is Juha, which – as I discovered – means soup here.

We are Non-fiction, an office for cultural innovation and a vehicle for making things public. We are based in Amsterdam on the southside of the Museumplein, next to the Stedelijk Museum, Rijksmuseum and Van Gogh Museum.

Duivenvoorde Castleopening up a 13th century family estate

Muziekgebouw aan ‘t IJsocial strategy of concert hall of the 21st century

Tropenmuseum Juniorsocial strategy of online game for children’s exhibition

De Verdiepingopen source cultural space

VURBresearch on networked cities

Twitteropoliscollaborative vision of Amsterdam in 2020

Collection of Crowdscrowd sourced exhibition model

SHOP

ART DANCE

SHOP

CREATIVE

++ = Connecting the Zuidas

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Connecting the Zuidascreative masterplan of a business district

Amsterdam Museum Nightsocial museum platform for 18-30 years

Castrum Peregrinicontemporary art in a former WWII hiding place

Today

• Who we are• Ideas Worth Spreading, Broadcast Yourself,

Share Your Photos, Connecting People, Just do it!

• Making things public

What’s happening?

• The web is becoming more:- personal: personalisation (wishlists)- interactive: co-creation (Wikipedia)- democratic: long tail of choice (Amazon)- ubiquitous: always accessible (iPhone)

What’s in it for us?

Cultural institutions can use the instruments to:- open up: create better access to their collections- engage: create (better) relationships with existing and new audiences- learn: new behaviours teach us what people actually do and want- make things really public: remove barriers and reveal expertise, insight and wonder

What do we see?

3 examples in focus

What’s happening?

1. Twitter

1. Twitter is:

• An ambient social tool to communicate with friends, family and audience

• Highly viral: your message can reach thousands within minutes via forwarding

• Ubiquitous: you can access through sms, mail, via app, on the web

1. Twitter - opportunities

• Become part of the fabric of someone’s daily routine: be present and findable

• Engage with your audience: respond, converse

• Create ambassadors: your audience will retweet

Gaming

2. Games

2. Games are:

• On the one hand interactive multimedia scenarios played on different platforms

• And on the other hand they become part of real life, with applications like Foursquare and Soundwalk

• Games are merging with our daily routines, stimulating social engagement

2. Games - Opportunities

• A playful instrument that can support and add to the exhibition and collection

• New environments and contexts for works and collections

• Incredibly popular medium that is one of the world’s most dynamic industries; we can learn from them how to create interactive worlds

• A simple social tool for engagement, like Foursquare and Soundwalk

Augmented Reality

3. Augmented Reality

3. Augmented Reality is

• The immediate use of digital information as a layer on top of the real world

• It is adopted through the widespread use of the iPhone, Android and other smart phones

3. AR - Opportunities

• Ubiquity: adds meaning to places• New ways of looking: it opens new

environments and contexts for collections• Makes things visible: lost building or

sculptures can be seen on site

Today

• Who we are• Ideas Worth Spreading, Broadcast Yourself,

Share Your Photos, Connecting People, Just do it!

• Making things public

Examples of cultural institutions

• A series of examples of museums, cultural institutions and other public vehicles that are deploying these various instruments to make things public.

Conclusion for now…

• There are endless opportunities for cultural institutions to open up their collections to the public and share their expertise with their peers…

• … and there are as many opportunities to invite the public to join your care for your collections.

• We believe in actions. Just do it!

Non-fictionOffice for Cultural Innovation

Thank you.