Making Social Media Make Money - Jay Berkowitz
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Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten Golden Rules
Transcript of Making Social Media Make Money - Jay Berkowitz
Great Content
Original Thought Provoking Content
Break News
Be an authority
Expert Advice and Industry News
Danny Sullivan - Interpret the news
Build Community
Strategy #1 Great Content
Builds Links Builds Subscriptions Original Ideas – Seth Godin Break News – Tech Crunch Be an authority – Matt Cutts Expert Advice and Industry News –
Shawn and Lisa Explain the News – Danny Sullivan Build Community – Mitch Joel
“Use the following steps to monetize your blog:
1.) Google AdSense 2.) Return to step one”
Sarthak Taneja
2
Strategy #2 Blog Monetization
$110,000 per month
Technorati State of the Blogosphere Report
900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in
the US 22.6 million US bloggers 77% of active Internet users read
blogs
Technorati State of the Blogosphere Report Blogs with 100,000 or more unique visitors a
month earn an average of $75,000 Blogs with decent traffic and a voice are also
getting snapped up by blog-ad networksJason Kottke announced that he had quit his
job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
John Battle Wired and The Search
$5 - $2500
Strategy #3 Blog MonetizationAdWords / Affiliate / Banner
AdSense Affiliate Banners and Links AdBrite Federated Media Direct Ad Sales Sell Info Products Pay Per Post
Strategy #3 Micro Selling
$250,000,000 raised online $25
Strategy #4 Customer Service as New Marketing
2006
Frank Eliason
The Hook with Katie Kempner
Strategy #5 Podcast Sponsorships
Strategy #5 Podcast Sponsorships
4
GoToMeeting.com “Golden” Free 45 day trial
Strategy #6 Promote your Product or Services
My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like twitter, facebook, plurk, podcasting, etc.
David Peck
Strategy #7 Blogs as Search Magnets
Add specific keyword phrases to your blogs to target the search engines
Keyword Research - Searches
#7 Blogs as Search Magnets
Put your blog on a domain or your site as a source of new content, and links
Optimize your blog/websites WordPress with PlugIns such as SEO
TitleTag lets you create a pithy title for the Reader and an SEO rich Title Tag
Strategy #8 Web Optimized PR
Select 3 target phrases
Strategy #9 Subscriptions
Strategy #9 Subscriptions
Strategy #10 Ratings and Reviews
Brett Hurt BazaarVoice
• Reviews improved Petco Conversion +50%
•Negative reviews increase conversion
• Reviews reduce returns!
Strategy #10 Reviews and Recommendations
Google, CNET, AmazonYelp!, Angie’s List, BazaarVoice
Ask for Ratings, Get Listed, SO-SO-RO-BO
Add Customer Reviews to eCommerce and affiliate sites!!!
1. $100 in FREE Yahoo Advertising2. Win a FREE Ten Golden Rules Internet Marketing
Workbook3. Be my friend!
1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn
4. Speaking Opportunities5. Consulting Business6. TenGoldenRules.com/Order-Book
Discover the Ten Top Strategies To Promote and Monetize Your Blog
1. Great Content2. Blog Monetization3. Micro Selling4. Customer Service as New Marketing5. Podcast Sponsorships6. Promote Your Product 7. Blogs as Search Magnets8. Web Optimized PR9. Subscriptions10. Ratings and Reviews
What is TenGoldenRules.com?
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
Search Engine Marketing
eNewsletters
New Program Launch Strategy
Second Life
