Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive...
-
Upload
adlucent -
Category
Technology
-
view
450 -
download
0
description
Transcript of Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive...
![Page 1: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/1.jpg)
Confidential & Proprietary. © Adlucent 2012
![Page 2: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/2.jpg)
» Chief Client Officer
Adlucent
» Ecommerce Marketing Manager
Oriental Trading Company
» Client Manager
Adlucent
![Page 3: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/3.jpg)
![Page 4: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/4.jpg)
![Page 5: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/5.jpg)
» PPC as a channel
» Keyword analytics
» PPC as a strategic advantage
» Shopping analytics
![Page 6: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/6.jpg)
![Page 7: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/7.jpg)
![Page 8: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/8.jpg)
9/27 10/11 10/25 11/8 11/22 12/6 12/20 1/3 1/17
![Page 9: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/9.jpg)
![Page 10: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/10.jpg)
Units
Bids
![Page 11: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/11.jpg)
![Page 12: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/12.jpg)
![Page 13: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/13.jpg)
![Page 14: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/14.jpg)
![Page 15: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/15.jpg)
![Page 16: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/16.jpg)
![Page 17: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/17.jpg)
![Page 18: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/18.jpg)
1. Looks at all data sources when anticipating seasonal spikes
2. Doesn’t stop at keyword-level data, but monitors product and
inventory data as well
3. Plans, executes, and measures cross-channel promotions
within your brand values
4. Uses paid search to test promotions before they are launched
in other marketing channels
5. Uses paid search data to identify new products and reacts to
insights derived from your data in real-time
6. Engages in larger business discussions and translates that
data into an actionable paid search strategy
![Page 19: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/19.jpg)
![Page 20: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/20.jpg)
![Page 21: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/21.jpg)
» Chief Client Officer, Adlucent
» Ecommerce Marketing Manager, Oriental Trading Company
» @garrickbaxter
» Client Manager, Adlucent
![Page 22: Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue](https://reader035.fdocuments.in/reader035/viewer/2022081403/5559e622d8b42a39498b4e70/html5/thumbnails/22.jpg)