Making Ideas Happens3.amazonaws.com/ideas-lunch/webinars/iL_W7_Make_Ideas_Happe… · Making Ideas...
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Geoff McDonald @IdeasMarketing #ideaslunch Making Ideas Happen
Transcript of Making Ideas Happens3.amazonaws.com/ideas-lunch/webinars/iL_W7_Make_Ideas_Happe… · Making Ideas...
Geoff McDonald @IdeasMarketing #ideaslunch
Making Ideas Happen
Ideas ArchitectBook Rapper
Follow conversation on Twitter: @ideasmarketing
You and Your IdeasPart 1
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Geoff McDonald @IdeasMarketing #ideaslunch
Create Ideas?
0 10
Geoff McDonald @IdeasMarketing #ideaslunch
Make Ideas Happen?
0 10
Avoid fear? Remain righteous? Ensure Indulgence?
What do you get fromNOT executing?
The BookPart 2
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A study of creative execution
Making Ideas Happen
www.ScottBelsky.com • @Scott Belsky • www.Behance.net
Scott Belsky
Geoff McDonald @IdeasMarketing #ideaslunch
Ideas Execution
Geoff McDonald @IdeasMarketing #ideaslunch
Organise Collaborate Lead
Make Your Ideas Happen
Organize
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Part 3
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Organise
Response Projects
Energy Action
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Ideas
Projects
Projects are like coathangers for your ideas
Ideas
Projects
Projects
T-shirt available from Zazzle.com
Action Hero
Projects
a
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Make it personal
Projects
b
Is taking notes your way of not taking action?
3 Less Notes
Projects
c
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Make it Beautiful
Projects
d
What’s your Action Method?
Process?
0 10
Action
Use verbs to define specific and concrete tasks
Action Stepsa
Action
Some one, some day, some where...
Backburnerb
Action
Any project related info • Separate from action steps
Referencesc
Action
Sort, Filter and Store
Action
Your energy is more scarce than your time
Prioritize by Energy
MediumHighExtreme IdleLow
Assign responsibilities, then get out of the way
Response Grid
Issue or Circumstance Bob Cliff Lisa Julie
Book Appointments ✔
Pay Invoices ✔
Client Enquiry ✔ ✔
Collaborate
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Part 4
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Collaborate
Push/Pull Profile
Circles Share
Dreamers : always generating ideas, struggle to focus
Profile
Dreamer
Doer : Focussed on getting things done, may be sceptical
Profile
Dreamer Doer
Incrementalist : Both - with the results to prove it!
Profile
Dreamer DoerIncrementalist
Hoarding ideas is reverse stealing
Share
Foster creativity AND maintain accountability
Circles
Benefit the idea AND pollinate the market
Lead
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Part 5
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Lead
Self-Lead Rewards
Ownership Flexibility
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Rewards
Usual
Invent your own rewards : Progress, Recognition, Games
Rewards
Usual
Creative
Measure Productivity : Output not Sitput
Flexibility
Ideas are like birds : hold them too tight and they won’t fly
Ownership
If you can’t lead yourself, how can you expect to lead others?
Self-Lead
What’s Next?Part 6
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What actions are you going to take?
Organise Collaborate Lead
Make Your Ideas Happen
Scott Belsky : Making Ideas Happen
Buy the book!
Atul Gawande : The Checklist Manifesto
And this book!
ActionMethod.com by Behance.com
CulturedCode.com/things/
Things for Mac
September 8th 12:30-1:15pm Facebook.com/IdeasMarketing
How to Create Your Visual Marketing Plan
Next Webinar
September 29th 12:30-1:15pm Facebook.com/IdeasMarketing
Which book?Next Webinar
Melbourne 14 October 8:30am - 5:00pm
Workshop: How to Design, Build and Sell Your Ideas
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
Geoff McDonald @IdeasMarketing #ideaslunch
Make Your Ideas Happen!!!
