Making Ideas happen

Nancy Duarte

Aayushi AggarwalIIT Kanpur

Do you have a World

changing IDEA?

Ideas shape the future

But..

ONLY IF YOU SPREAD

THEM WELL

Storytelling is the most powerful way to put ideas into the world today…

Stories are more powerful today than ever. Why?

We are drowning in information. Good stories can cut through the noise.

People physically react to stories

They get moved by your idea !

Whom would you prefer listening to?

Both have a vision for India

But It should reach out to the

nation !!

Why is that some talks inspire..

While some just make you fall asleep?

Nancy DuarteCEODuarte Design

Believes there is a secret structure behind these GREAT talks

First Know your audience

Western culture- Linear thinking

More of hope for future/What could be

Eastern/Asian culture-Spiral thinking

Mostly ‘What is/was’

Learn from mistakes/past

And then

Hit the audience

at the right spot..

Examples

Steve JobsCEO

Apple Inc.

The World's Greatest Corporate Storyteller

A genuine excitement about his brand and his products.

Twitter-friendly headline:“Today Apple is going to reinvent the phone”

Perfect pitch and delivery.

‘I have a dream’ speech

Symbolic place to hold the speech

Used a song as a way to unite people

Is there any girl in here?

Eva PeronServed as the First Lady of

Argentina

Attracted a Crowd of 2 Million !!

Used repetition as a tool

13 times said “DESCAMISADOS”-meaning shirtless

Connected with

the poor.Called them “MY

SHIRTLESS ONES”.

What should I do?

I am an ordinary engineer.I am not

that great.

Steve jobs- a college dropoutEva Peron- OrphanedMartin Luther king Jr.-Preacher

All these were normal people who knew how to spread their ideas effectively

•Steve jobs- a college dropout•Eva Peron- Orphaned•Martin Luther king Jr.-Preacher

But, Aren't we too busy in our own world

Escape to a peaceful place and give life to your ideas

Imagine it.Declare it.

AndAct upon it like

thesegreat speakers

did.

Think about it…

Recap•Spreading ideas through storytelling•‘What is’ and ‘What could be’ pattern exists in great stories•Know your audience•Hit them in the right spot using various symbols•Remove yourself from current realities•Act upon your idea and spread it