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Making Global Campaigns Relevant For Local B2B Clients
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Making global campaigns relevant for local B2B clients 10 Tips from Cecile DELETTRE International coordinator Administrator - ADETEM
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Transcript of Making Global Campaigns Relevant For Local B2B Clients
Making global campaigns relevant for local B2B clients
10 Tips from
Cecile DELETTRE International coordinator
Administrator - ADETEM
Some global B2B companies from
JCDecaux
EUROPE : • 28 member states of the
European Union • 12 currencies • Eurozone : 17 states • Population 504 .456. 000
present in US…
Global (EU-Fr) companies present in the World
1. Think Global…
- Study the market places you want to target Evaluate SWOT analysis on each market : Strengths/Weaknesses/Opportunities/Threats.
- Define your target /country.
- Create a global message
- Integrate the culture-specific nuances.
Re-think our geography
2. Study the Ecosystem Who are the decision makers ?
Who are the influencers ?
What are their values ?
Identify the community, events, Social DNA, media…
Legal aspects : rules on data, sustainability,…
3. Involve your local teams
• Set the objectives and ROI together.
• Give flexibility and autonomy to reach the goals.
• Choose global and local multi-channels media.
• Share the information, communicate the results.
4. Build the metrics by country
• Set the KPI, Key Performance
Indicators
• Track and gauge what is effective or not.
• Managed the campaigns in the CRM software tool.
Australia
Canada
Germany
Spain
South Corea
Italy
UK France
Mexico
Japan
Nigeria
Pakistan
Bangladesh
Indonesia
Area > 3 million km2
Population
> 100 million
GDP > 800 billion US$
India
Russia
Brasil
China
United
States E.U.
5. Create partnerships locally
Industries leaders,
Think Tanks,
Federations,
Universities, …
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6 . Develop a B2B Social Media Strategy globally and adapt it
- Target and segment (job, geography…)
Xing (China, Germany….), Linkedin, Viadeo…
- Generate Qualified leads / Email/ Web
- Content marketing : - Facebook Scoop it,
- White Papers in different languages,
- Newsletters,
-You Tube, localized in 43 countries.
7. Act local
Speed business dating
- Join the community - Meet your local clients - Exhibit
7. Make it Happening -Launch a product. - Create the Buzz. - Public relation.
8. Efficient PR campaigns
9. Integrate your Global Marketing Campaign
Web Mobile
Social
Customer Intelligence
10. Worldwide Loyalty Celebrate with your customer and your team Create a strong relationship
Let’s keep in touch linkedin.com/in/ceciledelettre [email protected] @CecileDelettre
Cécile DELETTRE DMA Conference since 1996 / DMA HQ : 1991 New York
Experiences : - ADETEM : International Coordinator, Administrator –Europe - The French association in Marketing – 1500 members - 80 % Brands - UBIFRANCE Global Business Development in 80 countries - Head quarter in Paris - Global Events Manager - USA (New York, San Francisco, Atlanta, Chicago) – Managing Director consumer goods
and luxury– Trade and business development - Global Marketing Manager - ROBECO BANK : International Finance CRM , Marketing and Customer Loyalty manager - CARNIEL Marketing -: Business development - Marketing services - MMV : direct marketing - international Tour operators
Organization of 40 events in 2012/ 2013 : How to do Business in…
Foreign markets knowledge. Marketing diploma (Master) from IFG Paris. Member of several international organizations.
Thank you for your attention
Cecile Delettre
linkedin.com/in/ceciledelettre
![Our top 10 B2B email marketing campaigns [and why they work]](https://static.fdocuments.in/doc/165x107/58ef0a341a28abfe568b4623/our-top-10-b2b-email-marketing-campaigns-and-why-they-work.jpg)
