Authoring your Business Plan

A Guidance Presentation

On preparing

Impactful Business Plans

Imagine yourself to be

JK Rowling…

…and start working on your next biggest best seller!

You have money…do you still need a Business Plan YES

You need to know your route Because we are not telepathists! Because everyone needs milestones to know that

they are on correct path Because you have to follow it up with a ‘sought-

after autobiography’!

Basic Objectives

Business Concept Understanding the market Industry health and trends Consistent business focus Clear strategic position Capable management Ability to attract and retain talent Financial control Anticipating and adapting change Company’s values and integrity

The Preface

Visualise… What you want to be heard Who do you want to hear you

…and C Challenge Control Creativity Cash

The Back – PageYour 5 minutes of ‘Make-or-break’

Executive summary / Financials / Management

Your base concept makes sense Thoroughly planned Management is capable Clear-cut market exists Incorporates significant competitive advantage Financial projections are realistic Investors have chance to make money

Get ready to play…

Industry background Which ground are you playing on? Who are the teams? OK…so what are you are seeing what others are

not?

Bring home the Team…

Company background List out the team mates Since when are you playing? Rationale for seeking newer grounds Why should we believe you?

The Game…

Core business idea Operational and implementation details The USP The SWOT Analysis Sustainability Competition Any strategic partners/technology involved etc.

Hoist the flags…

Marketing gameplan Target market size Market research details Customer profiling – existing/potential/pipeline Marketing strategy Pricing strategy

The Money’s here…

Financial analysis Past financials – P&L/Balance sheet/cash flow

summary Projections for next five years

Quarterly analysis for first three years Yearly analysis for five years

How is cash being raised Cost of raising capital Promoters’ Contribution

The Money’s here…2

Financial analysis Sensitivity analysis

E.g. sales variance of +/- 15% Scenario analysis: optimistic/normal/pessimistic

Key Ratios Break even Expected IRR Other parameters

Sales over different regions Requirement of capex/working capital over years

The Opponents…

Understand competition Understand all possible risks Mitigation strategies

Warm-up…

Other significant information Regulatory environment Time lines Implementation schedules Key information sources

The softer skills…

Appeal to reader’s interest Do your homework well

Get ready for exigencies Have you considered cost of hiring external experts?

Its your idea…let your dream make others lose their sleep!

STAY HUNGRY,

STAY FOOLISH

“ Hope is your most powerful weapon.

Self-Confidence is your greatest asset”

Dhirubhai Ambani