a

nourish-mint™ rehydrating lip glazemakeup

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nourish-mint™ rehydrating lip glaze

makeup

08/1008/10

positioning statementA lip gloss clinically proven to moisturize, plump and smooth the look of fine lines.* Refreshes with an organic vanilla-mint aroma and flavor.

product benefits• After 8 weeks of use,

Rehydrating Lip Glaze significantly: - Increases lip moisture by an average of 25% - Plumps lips by an average of 13% for lips that appear naturally fuller - Smooths the look of fine lines by an average of 26%

• Glides on smooth for immediate, even color and a satin shine

• Nourishes with anti-oxidants and conditioners to help protect and soften lips

• Applicator provides optimal payoff and even application

• Packaged in 100% PCR newsprint shell

ingredient benefits• Peptide technology helps to visibly plump

lips over time and helps skin boost its natural collagen production

• Organic babassu and organic Brazil nut oils help seal in moisture to smooth and soften lips

• Pomegranate seed emollient, known for its remarkable ability to hold water, helps lock in moisture

• Jojoba ester, a silicone replacement, provides slip, shine and smooths the look of dry lips

• Organic vanilla and mint aroma/flavor sweetens and refreshes

partners with• Nourish-Mint™ Lip Definer

usage/application• Follow the natural contour of lips.• Focus intensity of color at center of lip for a

pouty look or extend to cover entire mouth for a classic result.

• When conducting a Makeup Ritual, use disposable lip wand for precise hygienic application.

*Based on average results after 8 weeks product use.

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uruku bronzer

makeup

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uruku bronzermakeup

positioning statementUruku Bronzer combines the power of botanicals and minerals for a natural, sun-kissed glow with 100% color from the earth.*

product benefits• 100% plant-derived and mineral color*• Color builds and blends effortlessly• Offered in three duo shades with a

low pearl to address light, medium and deep skin tones

• Long-wearing color• Formulated without parabens• Talc and mineral oil-free • Package adorned in symbols by the

Yawanawa Nation:The diamond symbol is derived from the anaconda snake, believed to be a teacher of wisdom and healing Their arrow design is a symbol of courage and strength Their fish symbol represents the sustenance of life

• Packaged in 100% post-consumer recycled (PCR) PET clear clamshell and 50% PCR/FSC-certified fiber sleeve glazed in annatto pigment

ingredient benefits• Annatto (Bixa orellana)—a natural

pigment from the red seeds of the urukum tree organically grown by the Yawanawas in the Brazilian Rainforest. Aveda’s collaboration helps by fostering community, economic

independence and supports cultural survival. Pigment is used in all Uruku shades and as a glaze on our packaging.

• Oryza sativa (rice) starch—from rice, provides a smooth, silky texture.

• Glycine soja (soybean) oil—serves as an emollient and skin-conditioning agent.

• Tocopherol—natural vitamin E derived from soy, known for its anti-oxidant properties.

• Ascorbyl palmitate—this vitamin C ester is known as a natural anti-oxidant. In addition, it has a synergistic effect and increases the efficacy of tocopherol.

partners with• Uruku Bronzing Brush• Envirometal Compact™ Essentials

usage/application• Using the Uruku Bronzing Brush,

place brush head in pan and swirl. Tap off excess product.

• Sweep over nose, forehead, cheeks, chin, neck and décolleté, blending well. Build to desired intensity.

*From non-petroleum based mineral and plant-derived pigments.

11/0911/09

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uruku lip pigment (full and sheer coverage)makeup

a

uruku lip pigment (full and sheer coverage)

makeup

product benefits• 100% plant- and mineral-derived color• Clinically proven to:

— Smooth the appearance of fine lines by 30% after 8 weeks

— Improve lip moisture for lips that are kissably soft

— Plump the appearance of lips naturally over time

• Free from carmine pigment made from crushed beetles, used by many competitive brands. It takes 70,000 beetles for 1 pound of this pigment.

• Package designed and adorned in symbols by the Yawanawa Nation:

The diamond symbol is derived from the anaconda snake, believed to be a teacher of wisdom and healing Their arrow design is a symbol of courage and strength Their fish symbol represents the sustenance of life

• Packaged in 50% PCR/FSC-certified fiber carton made with 100% wind energy

ingredient benefits• Annatto (Bixa orellana)—a natural

pigment derived from the red seeds of the urukum tree organically grown by the Yawanawas in the Brazilian rainforest. Aveda’s collaboration helps

11/0911/09

by fostering community, economic independence and supports cultural survival. Pigment is used in all Uruku shades and as a glaze on our packaging.

• Maracuja oil (Passiflora edulis seed oil)—sourced from the Brazilian passionflower. Has a high level of linoleic acid and bioflavonoids, which helps replenish the skin’s natural lipid content and enhances its protection and balance.

• Pequi (Caryocar brasiliense fruit oil)—sourced from the seeds of the caryocar of the Brazilian Amazon region. Rich in beta-carotene (pro vitamin A). Fatty acid content aids in replenishing essential lipids in the skin.

• Organic peppermint, cinnamon and vanilla aroma/flavor sweetens and refreshes.

partners with• Refillable Lip Color Case

usage/application• Follow the natural contour of lips.• Apply with Envirometal™ Retractable

Lip Brush for precise application.

positioning statementRefreshing lip color that smooths, hydrates and plumps* in natural, earthy hues formulated with 100% color from the earth.**

Available in two finishes: 1) Full for rich creamy color. 2) Sheer for a translucent lip ritual. *Based on 8 weeks of continuous use.**From non-petroleum based mineral and plant-derived pigments.

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flax sticks™ brush sets

11/09

flax sticks™ brush sets

makeup

positioning statementProfessional brush sets with innovative, environmentally responsible flax-infused handles, and luxuriously soft taklon fibers for superior, controlled application of Aveda makeup products.Flax Sticks™ Daily Effects Brush Set: This collection of everyday essentials features our 3 top-selling Flax Sticks™ makeup brushes: #2 Medium Eye Color Brush, #7 Brow and Lash Brush and #9 Blush Brush.Flax Sticks™ Special Effects Brush Set: Beyond the basics, this set of select artistry brushes makes it easy to master the fine points of more detailed color placement and features the #5 Eye Smudger Brush, #6 Eye Contour Brush and #8 Complexion Brush.

product benefits• Hand cut and assembled• Handle size optimizes portability• Brush heads designed by leading makeup

experts allow for control and definitioncomposition/materials benefits• Soft taklon (non-animal) bristles perform

skillfully with our products• Handles made of 30% natural flax fiber,

70% polypropylene (of which 90% is post-consumer recycled (PCR) resin) offer maximum durability and longevity

• Made without harmful dies, metallic inks or lacquers

• Packaged in 100% post-consumer recycled (PCR) resin paper sleeve

partners with• All Aveda makeup• 2/Medium Eye Color—Aveda Eye Colors• 5/Eye Smudger—Aveda Eye Colors• 6/Eye Contour—Aveda Eye Colors• 7/Brow And Lash—Aveda Eye Definers,

Eye Colors and Mascara• 8/Complexion—Aveda Concealer and

Dual Foundation• 9/Blush—Aveda Face Accents

usage/applicationFlax Sticks™ Daily Effects Brush Set• 2/Eye Color–Medium— For smooth, single-

stroke coverage• 7/Brow And Lash— For filling in and shaping

brows; for combing and defining lashes• 9/Blush— For blending, shaping and/or

contouring with color on cheeksFlax Sticks™ Special Effects Brush Set• 5/Eye Smudger— For subtle definition

or smoky drama• 6/Eye Contour— For adding depth and

drama by hugging the natural curve of the eye with innovative, dome-shaped bristles

• 8/Complexion— For optimum control in brushing on radiance with smooth, even results

care and maintenanceWash frequently and gently in warm water with a mild soap if necessary to remove build-up. The shape of non-animal bristles is formed by heat, so it can also be changed by excessive heat. Do not leave your brushes soaking in water. Rinse well and shake any excess water off. Reshape the brush and allow the brush to dry flat. Do not dry upright, the water may run or sit in the ferrule interfering with the longevity of the glue which holds the bristles in place. Store in protective pouch or place in appropriate holder when completely dry.

11/09

makeup

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color options™

eye shadow transformermakeup

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color options™

eye shadow transformer

makeup

positioning statementA multi-purpose liquid that transforms Aveda powder eye shadows into a liquid liner or intense cream shadow while extending wear.

product benefits• Intensifies and extends wear of Aveda

eye shadows • Long-wearing— won’t fade, flake, smudge

or run; crease-proof• Lightweight texture applies smoothly and

sets evenly• Formulated without parabens; oil-free• Ophthalmologist-tested, safe for contact

lens wearers • Packaged in a 50% post-consumer (PCR)

squeeze bottle and a 80% PCR content unit carton

ingredient benefits• Xanthan gum is a film-former that helps to

extend wear of eye shadow• Organic palm glycerin assists in retexturizing

Aveda powder eye shadows to a cream or liquid for precise application and intensity

• Sap of the Larix europaea tree helps provide even and consistent eye shadow distribution

partners with• Petal Essence™ Single Eye Color• Petal Essence™ Eye Color Trio• Flax Sticks™ Makeup Brushes• Pure Comfort™ Eye Makeup Remover

usage/application• How to Dispense: Squeeze bottle to

dispense 1-2 drops of Eye Shadow Transformer into a mixing tray or other flat surface area.

• Primer: Dampen brush with Eye Shadow Transformer and apply all over bare eyelid as primer to extend wear of Aveda eye shadows.

• Intense Cream Shadow: Dip Color Options™ Eye Shadow Transformer Brush or #2 Medium Eye Color Brush into 1-2 drops of Eye Shadow Transformer. Next, place brush head in eye color pan and agitate to pick up eye shadow. Apply to eye lid and repeat to desired intensity.

• Liquid Liner: Dip Color Options™ Eye Shadow Transformer Brush into 1 drop of Eye Shadow Transformer. Swipe brush back and forth across eye color pan until adequate amount of color is deposited onto brush. Wear as a liner applied along the upper and lower lash lines.

• For Makeup Finishing Touch: Apply with disposable sponge-tip applicator.

03/1003/10

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petal essence™

single eye color and eye color trio

makeup

positioning statementLong-lasting, petal-smooth powder eye shadows that bloom in crease-resistant, stay-true colors.product benefits• Crease-resistant color builds and

blends effortlessly• Stay-true color lasts for hours• Formulated without parabens, talc or

mineral oil• Ophthalmologist-tested• Packaged in 100% post-consumer

recycled (PCR) PET clear clamshell, 100% PCR paper sleeve with window to reveal the shade for color impact

ingredient benefits• Aromatic flower waxes from the petals

of jasmine and the leaves of geranium create petal-soft texture and velvet finish that feels silky to the touch

• Oil of orchid offers a smooth, petal light texture

• Mineral-derived mica steps in for talc, creating reflective, lasting hues and light texture

partners with• Color Options™ Eye Shadow

Transformer• Petal Essence™ Eye Definer• Envirometal Compacts™

• Flax Sticks™ Makeup Brushes• Pure Comfort™ Eye Makeup Remover

usage/application• Wear shades together or alone. Build

and blend effortlessly.• Use with Color Options™ Eye Shadow

Transformer to intensify shadow or create liquid liner for a more dramatic look.

• Apply with Flax Sticks Makeup Brushes. For Makeup Finishing Touch:Use disposable sponge-tip applicator.

• Eye Color Trio format: - Highlight: lightest shade often used

as a wash over the entire lid or as a highlight underneath the brow bone.

- Contour: middle shadow shade used to create depth and contour at eye crease.

- Define: deepest shadow shade used to define at lash line or to accent and create added intensity at crease.

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petal essence™

single eye color andeye color triomakeup

02/1002/10

a

uruku lip pigment (full and sheer coverage)makeup

a

uruku lip pigment (full and sheer coverage)

makeup

product benefits• 100% plant- and mineral-derived color• Clinically proven to:

— Smooth the appearance of fine lines by 30% after 8 weeks

— Improve lip moisture for lips that are kissably soft

— Plump the appearance of lips naturally over time

• Free from carmine pigment made from crushed beetles, used by many competitive brands. It takes 70,000 beetles for 1 pound of this pigment.

• Package designed and adorned in symbols by the Yawanawa Nation:

The diamond symbol is derived from the anaconda snake, believed to be a teacher of wisdom and healing Their arrow design is a symbol of courage and strength Their fish symbol represents the sustenance of life

• Packaged in 50% PCR/FSC-certified fiber carton made with 100% wind energy

ingredient benefits• Annatto (Bixa orellana)—a natural

pigment derived from the red seeds of the urukum tree organically grown by the Yawanawas in the Brazilian rainforest. Aveda’s collaboration helps

11/0911/09

by fostering community, economic independence and supports cultural survival. Pigment is used in all Uruku shades and as a glaze on our packaging.

• Maracuja oil (Passiflora edulis seed oil)—sourced from the Brazilian passionflower. Has a high level of linoleic acid and bioflavonoids, which helps replenish the skin’s natural lipid content and enhances its protection and balance.

• Pequi (Caryocar brasiliense fruit oil)—sourced from the seeds of the caryocar of the Brazilian Amazon region. Rich in beta-carotene (pro vitamin A). Fatty acid content aids in replenishing essential lipids in the skin.

• Organic peppermint, cinnamon and vanilla aroma/flavor sweetens and refreshes.

partners with• Refillable Lip Color Case

usage/application• Follow the natural contour of lips.• Apply with Envirometal™ Retractable

Lip Brush for precise application.

positioning statementRefreshing lip color that smooths, hydrates and plumps* in natural, earthy hues formulated with 100% color from the earth.**

Available in two finishes: 1) Full for rich creamy color. 2) Sheer for a translucent lip ritual. *Based on 8 weeks of continuous use.**From non-petroleum based mineral and plant-derived pigments.

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nourish-mint™ smoothing lip color™

makeup

a

nourish-mint™ smoothing lip color

makeup

positioning statementSmoothing Lip Color, a full-coverage satin lip formula is infused with plant and fruit waxes to smooth fine lines by 26%, hydrate and plump; while the aroma/flavor featuring organic, sparkling spearmint and sweet vanilla refreshes.

product benefits• After eight weeks of use, this lip color

significantly: - Improves lip moisturization by an average

of 26% for lips that are kissably soft - Reduces lip lines by an average of 26%

for a younger-looking “pout” - Improves lip density by an average of 15%

for lips that look and feel firmer, more shapely and refined

- Plumps by an average of 12% for lips that appear naturally fuller

• Anti-oxidants and conditioners help protect and provide cushion with each application

• Lip tube is made from 88% post-consumer recycled (PCR) resins with aluminum accents containing up to 65% PCR content

• Designed to insert into our new mint green Refillable Lip Color Case—made from 96% PCR polypropylene

• Packaged in 50% PCR/50% FSC-certified and 100% wind power generated unit carton

ingredient benefits• Peptide technology: - Boosts lip absorption to restructure lips. - Increases collagen synthesis, replacing

lost volume and reducing the appearance of wrinkles

- Improves moisturization, reducing cracking and drying of lips to create a smoother surface for color deposit

• Pomegranate seed oil helps repair and regenerate lips

• Raspberry wax helps increase and lock in moisture

• Plant and fruit cocktail of babassu and sweet almond oils help prevent moisture loss while softening lips

• Cupuacu and organic babassu create cushion with a luxurious feel and optimizes moisturization

• Bilberry, among the best fruit anti-oxidants, helps neutralize free-radical damage

• Jojoba provides cushion, slip, moisturization, emolliency while helping to reduce flakiness and roughness of dry lips

• Organic vanilla, anise, cinnamon, spearmint and peppermint oils provide a refreshing aroma/flavor

partners with• Renewing Lip Treatment• Lip Liner• Lip Shine• Lip Glaze• New Retractable Lip Brush• Flax Sticks™ #11 Lip and Concealer Brush• New Refillable Lip Color Case

usage/application• Prep with Nourish-Mint™ Renewing

Lip Treatment.• Apply Lip Color following the natural

contour of lips.• Apply with Aveda’s new Envirometal™

Retractable Lip Brush or Flax Sticks™ #11 Lip and Concealer Brush for a precise application.

10/0710/07

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nourish-mint™ sheer mineral lip color™

makeup

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nourish-mint™ sheer mineral lip color

makeup

positioning statementSheer Mineral Lip Color with 100% lip-loving color from the earth is infused with plant and fruit waxes to smooth fine lines by 26%, hydrate and plump; while the aroma/flavor featuring organic, sparkling spearmint and sweet vanilla refreshes.product benefits• Formulated with 100% mineral derived pigments• After eight weeks of use, this lip color

significantly: - Improves lip moisturization by an average

of 26% for lips that are kissably soft - Reduces lip lines by an average of 26%

for a younger-looking “pout” - Improves lip density by an average of 15%

for lips that look and feel firmer, more shapely and refined

- Improves lip volume by an average of 12% for lips that appear fuller

• Anti-oxidants and conditioners help protect and provide cushion with each application

• Lip tube is made from 88% post-consumer recycled (PCR) resins with aluminum accents containing up to 65% PCR content

• Designed to insert into our new mint green Refillable Lip Color Case—made from 96% PCR polypropylene

• Packaged in 50% PCR/50% FSC-certified and 100% wind power generated unit carton

ingredient benefits• Iron oxides and mica—deliver sheer mineral

derived color• Peptide technology: - Boosts lip absorption to restructure lips - Increases collagen synthesis, replacing

lost volume and reducing the appearance of wrinkles

- Improves moisturization, reducing cracking and drying of lips to create a smoother surface for color deposit

• Pomegranate seed oil helps repair and regenerate lips

• Raspberry wax helps increase and lock in moisture

• Plant and fruit cocktail of babassu and sweet almond oils help prevent moisture loss while softening lips

• Cupuacu and organic babassu create cushion with a luxurious feel and optimizes moisturization

• Bilberry, among the best fruit anti-oxidants, helps neutralize free-radical damage

• Jojoba provides cushion, slip, moisturization, emolliency while helping to reduce flakiness and roughness of dry lips

• Organic vanilla, anise, cinnamon, spearmint and peppermint oils provide a refreshing aroma/flavor

partners with• Renewing Lip Treatment• Lip Liner• Lip Shine• Lip Glaze• New Retractable Lip Brush• Flax Sticks™ #11 Lip and Concealer Brush• New Refillable Lip Color Case

usage/application• Prep with Nourish-Mint™

Lip Renewing Treatment.• Apply Lip Color following the natural

contour of lips.• Apply with Aveda’s new Envirometal™

Retractable Lip Brush or Flax Sticks™ #11 Lip and Concealer Brush for a precise application.

10/0710/07

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nourish-mint™ renewing lip treatmentmakeup

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nourish-mint™ renewing lip treatment

makeup

positioning statementThis colorless, botanical balm is infused with plant and fruit waxes to smooth fine lines by 26%, hydrate and plump; while the aroma/flavor featuring organic, sparkling spearmint and sweet vanilla refreshes.product benefits• After eight weeks of use, this lip color

significantly: - Improves lip moisturization by an average

of 26% for lips that are kissably soft - Reduces lip lines by an average of 26%

for a younger-looking “pout” - Improves lip density by an average of 15%

for lips that look and feel firmer, more shapely and refined

- Improves lip volume by an average of 12% for lips that appear fuller

• Anti-oxidants and conditioners help protect and provide cushion with each application

• Lip tube is made from 88% post-consumer recycled (PCR) resins with aluminum accents containing up to 65% PCR content

• Designed to insert into our new mint green Refillable Lip Color Case—made from 96% PCR polypropylene

• Packaged in 50% PCR/50% FSC-certified and 100% wind power generated unit carton

ingredient benefits• Peptide technology: - Boosts lip absorption to restructure lips - Increases collagen synthesis, replacing

lost volume and reducing the appearance of wrinkles

- Improves moisturization, reducing cracking and drying of lips to create a smoother surface for color deposit

- Enhances the overall lip volume to firm, shape and contour lips

• Pomegranate seed oil helps repair and regenerate lips

• Raspberry wax helps increase and lock in moisture

• Plant and fruit cocktail of babassu and sweet almond oils help prevent moisture loss while softening lips

• Cupuacu and organic babassu create cushion with a luxurious feel and optimizes moisturization

• Bilberry, among the best fruit anti-oxidants, helps neutralize free-radical damage

• Jojoba provides cushion, slip, moisturization, emolliency while helping to reduce flakiness and roughness of dry lips

• Organic vanilla, anise, cinnamon, spearmint and peppermint oils provide a refreshing aroma/flavor

partners with• Sheer Mineral Lip Color• Smoothing Lip Color• Lip Liner• Lip Shine• Lip Glaze• New Retractable Lip Brush• Flax Sticks™ #11 Lip and Concealer Brush• New Refillable Lip Color Case

usage/application• Wear alone day or night or layer with your

favorite Aveda Lip Color or Gloss. Use the new Envirometal™ Retractable Lip Brush or #11 Lip and Concealer Brush for a precise application.

• Follow the natural contour of lips.

10/0710/07

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petal essence™

eye definer

makeup

positioning statementCreamy, color-true pencil for eyes and brows. Line, define and accent orshade while still respecting delicate skin around the eye.

product benefits• Ophthalmologist-tested/

dermatologist-tested.• Talc- and mineral oil-free.• Creamy formula glides on without

pulling or tugging.• Smooth texture allows for even color

delivery and consistent sharpening.

ingredient benefits• FSC logo on pencil indicates wood

came from a well-managed forestcertified in accordance with the Forest Stewardship Council.

• Aromatic flower waxes from the petalsof jasmine and the leaves of geraniumcreate petal soft texture. A velvet finishfeels silky to the touch. Delivers asubtle aromatic touch.

• On an organic farm in Cairo, Egypt, thejasmine petals are gathered by thelocal women under the moonlight—when the oil is most abundant. Theyare then harvested and produced usingour U.S. patent-pending process toextract the aromatic smoothing wax.

• Oil of orchid offers a smooth, yet petallight texture.

• Cottonseed, mango and meadow foamseed oils create textures that stay putwhile not pulling or tugging at thedelicate eye area.

• Candelilla and carnauba plant waxesprovide structure while deliveringblendable, creamy color.

partners with• Petal Essence™ Eye Definer• Pure Comfort™ Eye Makeup Remover• Flax Sticks™ Professional 4/Eye

Definer Brush• Flax Sticks Professional 5/Eye Smudger

Brush• Flax Sticks Professional 7/Brow and

Lash Brush

usage/application• Smudge a thin line softly along upper

lash line for a subtle affect.• Intensify application for a more dramatic

look or illusion of thicker lashes.• To create that smoky eye effect,

smudge color along upper and lower lashline using Flax Sticks EyeDefiner Brush.

• For best results, sharpen withAveda Sharpener.

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petal essence™

eye definermakeup

02/0602/06

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lip liner

makeup

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lip liner makeup

positioning statementPetal-soft liner formulated with plant waxes and fruit butters to shape anddefine lips.

product benefits• Formula is longwearing, non-feathering

and doesn’t smudge• Prevents feathering of lip color• Infused with 100% organic peppermint

aroma/flavor • Vegetable waxes and fruit oils deliver a

creamy liner that glides on easily withinstant color

• Coordinated shades offer the perfectcompliment to Lip Color Concentratesand Lip Color Sheers

• Pencil made from responsible wood source

• Packaged in 100% PCR newsprint shellmade from recycled newspaper

ingredient benefits• FSC certified wood source• U.S. Patented Moisturizing/

Anti-oxidant/ConcentrateThis synergistic complex combines plantand food technology for on-goingenvironmental protection while helpingto replenish and condition lips.Comprised of: 1. Organically grown blueberry, bilberry and

cranberry among the best fruit anti-oxidantsneutralize free-radical damage.

2. Astaxanthin (blue-green algae)–thehealth food industry’s 100% naturalanti-oxidant–25 times stronger thanvitamin E.

3. Alfalfa extracts that create their colorin nature while serving as the plantprotector now infused into Aveda lips delivers extraordinaryanti-oxidant protection.

4. Plant lipids deliver long-termmoisturization and create a moisture barrier.

• Organic jojoba, babassu, sesame andrice bran oils–these emollients infuselips with moisture for a comfortable, lightweight feel.

• Organic peppermint essential oil forrefreshing aroma/flavor.

partners with• Uruku Lip Pigment• Lip Color Concentrate• Lip Color Sheer• Lip Glaze• Lip Shine

usage/application• For a precise, defined effect, line the

natural contour of lips working from theoutside to the inside of the lip.Complete by filling in entire mouth.

• Wear alone or on entire lip for a matte finish.

• Layer with Lip Shine for a glossy finish.• For best results, sharpen with

Aveda Sharpener.

02/0602/06

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flax sticks™ professionalmakeup brushes

makeup

positioning statementA lineup of 11 makeup brushes that feature an innovative, environmentallyresponsible flax-infused resin handle, and luxuriously soft Taklon fiber for superior,controlled application of our talc-free products for eyes, cheeks, lips and face.

product benefits• Shorter handles optimizes portability.• Hand cut and assembled brush heads,

designed by leading makeup experts.• Handcrafted for effortless application.

Brush shapes are designed for controland definition.

• Aluminum ferrules lighten your load inyour makeup bag.

ingredient benefits• Soft taklon (non-animal) bristles

perform skillfully with our products. • Handles made from 30% natural flax

fiber infused with 90% (PCR) post-consumer recycled resin for maximumdurability and longevity. No harmfuldies, metallic inks or lacquers.

• Packaged in 100% plant-basedbiodegradable cellulose bag with PCR label.

partners with• All Aveda makeup• Brush Basket and Bagusage/application• 1/EYE COLOR–SMALL—Small size allows

for precise placement.• 2/EYE COLOR–MEDIUM—Delivers color

to lid.• 3/EYE COLOR–LARGE—Delivers color

from lash line to crease.• 4/EYE DEFINER—Ideal for blending at

the delicate lash line.• 5/EYE SMUDGER—Easily creates that

smoky eye effect. • 6/EYE CONTOUR—Dome shape and

longer bristles hug the natural curve ofthe eye crease.

• 7/BROW AND LASH—Double-endedbrush to fill and shape brows.

• 8/COMPLEXION—Create an even radiantfinish and apply product only whereneeded using this new flat domedshaped brush.

• 9/BLUSH—Blending made easy—contours, shapes and defines cheeks.

• 10/FACE POWDER—Ideal for creating apolished look, setting makeup andapplying a dusting of color to face anddécolleté.

• 11/LIP and CONCEALER—Bristles shapedin smooth, thin detail provide accuracyto shape and define lips. Perfect toapply concealer to smaller imperfectionsand fill fine lines and wrinkles.

care and maintenanceWash frequently and gently in warm waterwith a mild soap if necessary to removebuild-up. The shape of non-animal bristlesis formed by heat, so it can also be changedby excessive heat. Do not leave your brushessoaking in water. Rinse well and shake anyexcess water off. Reshape the brush andallow the brush to hang over the edge ofthe sink or dry flat. Do not dry upright,the water may run or sit in the ferruleinterfering with the longevity of the gluewhich holds the bristles in place. Store inprotective pouch or place in appropriateholder when completely dry.

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flax sticks™professionalmakeup brushesmakeup

1 Eye Color–Small

2 Eye Color–Medium

3 Eye Color–Large

4 Eye Definer

5 Eye Smudger

6 Eye Contour

7 Brow and Lash

8 Complexion

9 Blush

10 Powder

11 Lip and Concealer

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6

7

81

4

911

2

5

02/0502/05

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envirometal compact™

system

makeup

positioning statementA portable, refillable compact designed to carry a customizable collectionof powder, blush and shadow that can be interchanged however, and asoften, as desired.

product benefits• The compact’s sleek, silver metal is

made from 30% post-consumerrecycled (PCR) aluminum combinedwith 20% post-industrial recycledaluminum (PIR)—currently the maximumcombination using PCR materials.

• Lead-free magnets—hold product in placeand eliminate use of a toxic pollutant.

• Lead-free mirror—an addedconvenience for on the go easymakeup application.

• Reusable compact—encourageslong-term use to help reduce waste.

• Recycled materials—made withrecycled aluminum.

• Redesigned closure system—foroptimal function and sleek, beautifullines for best package design systemagainst top key prestige makeup brands.

• Compact is packaged in an outer cartonmade from 55% PCR paperboard.

partners with• Inner Light™ Pressed Powder• Inner Light™ Dual Foundation• Eye Colors• Cheek Colors• Face Accents• Essentials with Lip Colors

usage/applicationCustomizable, open design—interchangepowder, blush and shadows to suitany need.• Total Face—holds up to eight eye colors

Hold makeup for your entire face (cheekcolor, two eye colors and a powder); ortry one powder or foundation or faceaccent, two eye colors and one cheekcolor—for a complete look.

• Essentials—holds up to four eye colorsand one lip color refillIdeal for an evening out, carry youressential lip color refill and acombination of favorite Aveda powder products.Fill with one powder, or foundation orface accent and one lip color; or try itwith two eye colors and one cheek colorand lip color refill.

• Professional—holds up to 16 eye colors.For the makeup savvy, fill with onepowder, one face accent, one cheekcolor and six eye colors.

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envirometal compact™

systemmakeup

makeup

positioning statementA conditioning balm to tint lips with shimmering color and sheen whileprotecting with plant and mineral derived SPF 15.

product benefits• Feeds your lips nutrients, anti-oxidants

and conditioners to help protect andsoften lips with each application

• Protects with natural SPF 15 • Lightweight plant emollients saturate

lips with moisture and sheen• Delivers naturally derived mineral color• Plant and food waxes and butters glide

on smooth for immediate, even, richcolor release

• Packaged in 100% post-consumerrecycled (PCR) paper carton

ingredient benefits• Titanium and oil of wintergreen, a

natural synergy of minerals and plantoils protect lips from harmful UVA andUVB rays

• Organic babassu and jojoba infuse lipswith moisture for a comfortablelightweight feel

• Avocado and mango prevent moistureloss while softening lips and deliveringrich, smooth, even color

• Organic orange and spearmintaromatically blend with a pomegranatetwist for refreshing flavor

• U.S. Patented Moisturizing/Anti-oxidant/Concentrate

This synergistic complex combines plantand food technology for on-goingenvironmental protection while helpingto replenish and condition lips.Comprised of: 1. Organically grown blueberry, bilberry and cranberry are among the best fruit anti-oxidants neutralize free-radical damage2. Astaxanthin (green algae) The healthfood industry’s 100% natural anti-oxidantfrom green algae, which is 25 timesstronger than vitamin E3. Alfalfa extracts that create their color in nature while serving as the plant protector, now infused into Aveda lips delivers extraordinaryanti-oxidant protection4. Plant lipids deliver long-termmoisturization and create a moisture barrier

partners with• Lip Liner• Lip Shine• Uruku Eye-Lip Color Liner

usage/applicationFollow the natural contour of lips.

a

lip tint spf 15

makeup

a

lip tint spf 15

aa

envirometal compact™

total facemakeup

envirometal compact™

total face

makeup

positioning statementA portable, refillable compact designed to carry a customizable collectionof powder, blush and shadow that can be interchanged as often asdesired. (Replaces Envirometal Compact Plus Four.™)

product benefits• The compact’s sleek, silver metal is

made from 30% post-consumerrecycled (PCR) aluminum combinedwith 20% post-industrial recycledaluminum (PIR)—currently themaximum combination using post-consumer recycled materials.

• Lead-free magnets—hold productin place and eliminate the use of a toxic pollutant.

• Lead-free mirror—an addedconvenience for on-the-go, easymakeup application.

• Reusable compact—encourageslong-term use to help reduce waste.

• Recycled materials—made withrecycled aluminum.

• Redesigned closure system—foroptimal function.

• Sleek, beautiful lines for best package design system, competing with keyprestige makeup brands.

• Compact is packaged in an outer cartonmade from 100% post-consumerrecycled paper.

partners with• Inner Light™ Pressed Powder• Inner Light™ Dual Foundation• Shadows• Blush

usage/applicationCustomizable, open design—interchange powder, blush and shadowsto suit any need:• 1 powder, 2 shadows and 1 blush—for

a complete look.• 1 powder and 4 shadows—for an

accent on eyes and radiant skin.• 1 powder, 2 blushes—for the

minimalist. A bit of color on the cheeksand a radiant glow.

total face professional

essentials

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