Make your workplace social from the inside out!

Lisa VanderlipSenior Internal Communications OfficerNational Office, Canadian Cancer Society@lvanderlip

Current status quo …

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Canadians Social Media

Current status quo … at work

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External Internal

Communication and collaboration

Canadian Cancer Society’s National Office

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Internal communications 1938 to 2011

Prior status quo … for many staff

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Canadian Cancer Society’s National Office

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Internal communications today

Why get social on the inside?

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Achieve Business Goals

Better Engage

Staff

Share Goals

Increase Productivity

Improve Collaboration

Create Positive Culture

Recognize

performance

The internal social tool we use …

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The strategy that’s worked for us …

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Our 4-step implementation process:

1. Planning – goal setting 2. Training3. Communicating4. Ongoing engagement and staff support

Getting buy in …

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Develop advocates at all levels …

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Our Yambassadors

Something to consider …

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Developing goals …

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Our goal setting template …

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Goal template Goal Briefly describe what you are trying to achieve. A few examples of goals you could achieve through Yammer include: increasing staff’s knowledge about your department’s project raising staff’s awareness about and participation in one of our advocacy campaigns employee onboarding Scope Outline what is going to be in and out of scope to achieve your goal. For example, if your goal is to set up a group on Yammer to help new staff onboard, one item that is out of scope for the project would be to also use that group for ongoing staff development. Risks Outline the potential challenges that could prevent you from achieving your goal and your plans to solve/work around the challenges. Measurable success indicators Outline how and when you will measure if you are achieving your goal. For instance, if your goal is to increase staff participation in an advocacy campaign, you could measure post-campaign the number of staff who did participate. Benefits List and briefly outline the benefits that the success of your goal would contribute to your department, staff or the Society. For example, if your goal is to help employees onboard, one of the benefits of using Yammer for the project could be that compared to prior onboarding tactics, Yammer helped staff to more easily and rapidly get to know and develop relationships with their colleagues. Project lead, sponsor and stakeholders List those who are leading, sponsoring and responsible for some part of the project. Project plan Outline a brief plan for this project that includes: strategy for achieving goal launch date task list that details dates for when tasks should be completed and who is responsible for

each one communication to your team and other staff – before, during and after launch changes or updates required to Yammer or other internal systems other items, such as graphics Read and approved by: Project lead and sponsor

National Office goals …

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High level goals • Engage staff in our mission, vision, goals and achievements• Increase collaboration and communication among departments• Increase efficiency in work processes• Create social intranet at our National Office – and nationwide

intranet in the longer term• Launch informal staff recognition program• Build and increase staff’s social networking and collaboration skills• Provide staff with the information they need to be effective in their

roles

Departmental goals• Each department developed effective ways/goals for how to use

Yammer for their projects

Training your staff …

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Effective training tactics:• Train your advocates• Include staff training as part of your launch and ongoing

engagement strategies – train and then train more• Present training that’s interactive and supportive• Develop training tools that reflect the social media skill levels

of your staff• Create a self-serve training resource hub – 101 group full of

resources• Promote examples of what’s worked via Yammer• Show staff how to socialize current processes and tactics

Measuring your success …

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What we’re measuring …

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• Results from staff survey that measure staff engagement and views on effectiveness of internal social tool(s)

• Yammer analytics – similar to Facebook insights

• Metrics set by each department or team to gauge if they’re achieving their goals for Yammer

Our successes …

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Informal staff recognition program• Over 100 ‘thumbs up’ given on National Office Yammer network since

February 2013

Staff participation on Yammer• For past 7 months over 80% of National Office staff consistently engaged via

Yammer

Departmental goals• All departments at the National Office used Yammer to achieve their goals

over past 7 months

Organizational buy in• Secured budget in next fiscal year to build nationwide intranet that integrates

Yammer and SharePoint• Senior management approved implementing guidelines to limit all staff emails

Launched nationwide Yammer network• Improved communication and collaboration among key nationwide teams

Managing your internal social network …

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Tips and best practices:• Develop, promote and implement guidelines for network• Create a content calendar for key communications• Monitor staff engagement with content posted to network –

keep doing what works, stop what doesn’t, try new things• Designate a community manager(s) for your network• Get your advocates helping with community management• Be positive, empathetic and diplomatic – staff take time to

catch on and communities take time to develop• Keep on training • Stay calm and Yammer on!

Questions …

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Contact me through:• Email: lisaservlip@aol.com• Twitter: @lvanderlip• LinkedIn: Lisa Vanderlip

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Thank you!