Make your home stand out!
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Transcript of Make your home stand out!
douglasallen.co.uk
Make your home stand out!
Why do you need
beautiful photographs?
The single most important factor is the quality of the photography. It can
make a huge difference. The better your home looks, the more enquiries
we will receive from our mailshots, the internet, newspaper advertising and
from our own office window displays.
When you decide to sell your home there will be a number of similarly priced
properties on the market that you will be in COMPETITION with. What we do is
make sure your home STANDS OUT from these others by presenting it in such a
way that it is simply the best one available.
We don’t understand the “That will do” approach of many agents. We want to inspire buyers to view your home.
I have come across one or
two professional interior
photographers who work for the
glossies and your standard is
comparable if not better!
• Staging of the photograph! To start with, by simply moving a few things around,
you can substantially change the appearance of a
room. Our photographers will ensure that the room is
suitably staged to get the best picture. De-cluttering
is vitally important to present each room for its
intended purpose, so buyers can imagine how they
are going to use it. From the photos here you can see
how removing personal effects gives this bathroom
real ‘show home’ appeal.
So how do we get these…
beautiful photographs?
“That will do” – NOT FOR US
IT WON’T!
Our professionally
staged photo
• Getting the right angles It is easy to ‘point and shoot’, but experience tells us where to take the photograph from.
As you can see below, the appearance of the room can change completely by taking the
photograph from the right position and, again, our photographers will ensure that they
achieve maximum ‘wow’ factor and show off the best features of every room.
“That won’t do”Same kitchen –
wrong angle, wrong photographer
A professionally taken kitchen from the best angle – WOW!
We don’t understand…“That will do!”
• Enhancing your images External pictures of properties always look best when the sun is shining – however, our professional
photographers cannot anticipate weather conditions when they book their appointment. Regardless
of the weather, we will enhance your photographs so that your home ALWAYS looks at its best.
These are the lengths we go to to ensure that your home receives the maximum number of enquiries.
• Lights, camera, action Our professional photographers use only high-end equipment. Of greater importance, however, is
that they have the knowledge and experience to get the very best photographs from their cameras.
They can take full advantage of the wide-angle facility to make the most of each room and have the
experience to use as much of the natural light as they can to create stunning ‘show home’ quality
images. Once taken, our photographers will use software to adjust the photos to make them as
perfect as possible.
Our enhanced photo… We make it come alive!
“That will do” …NO WAY!
“That will do” NO IT WON’T!
Getting the best from the camera
makes a huge difference
• Don’t miss out on buyers – get the right picture! Having taken beautiful photos, it is just as important to then select the right images to draw maximum
attention to your home. Why does an estate agency always use the front of the property as the main
image? Because they don’t approach the selling of the property from a marketeer’s point of view.
Thinking outside the box will often pay dividends. Let us ensure the main selling points of the property
are the first things our buyer sees.
Choosing the right photographs to
have impact!
The marketeer’s photographs!
It’s the same property but
by using different photos,
we can appeal to a wider
selection of buyers who
may have otherwise
dismissed it!
Remember – you don’t get a second chance to make a first impression!
Typical agent’s
photograph
Showcase your home at its best
in a fabulous brochure!
When it comes to selling, we want your home to be top of the pile. That
is why we have invested heavily in professional photography and fabulous
new brochures to provide the best possible showcase for your property to
maximise its appeal to potential buyers.
Explore our brochures now.
Not estate agency jargon!Let’s be different, let’s grab the buyer’s
attention and explain to them what a
great home you have! Buyers are not
interested in the numbers of power
points, radiators and other items that
estate agents love to talk about in their
details. Buyers are interested in how you
have lived in and enjoyed your home.
What the owner saysUnder this section we will personalise your
brochure further with key points that only
you can tell us. For example, why you bought
your home is likely to be for the same reason
your buyers will, so let’s tell them.
Floor plans!
Give your buyers a true sense of the
layout of your home, so that they can
start thinking how they would use the
accommodation and plan their furniture.
Professional photography!
From the previous pages you can see
the difference from standard estate
agency photography is enormous
and will really draw attention to the
property.
I absolutely love the new style
of brochure and marketing blurb
that you’ve written!
…and did you know over 20% of
our web users† are via mobile!We offer our buyers the full mobile web experience, plus we’re
in the Apple App store. We want to remove the barriers and
frustration when buyers are seeking property information on
the move.
All big businesses see the benefits of this new form of
communication. We’ve invested time and effort in our social
channels and also offer a property search within the desktop
version of Facebook.
Social Media
We advertise to 14,000,000 online buyers every month!*
A lot of agents are only on one of the top property websites, but our properties are on them all! We can
also be found on a further 20+ regional portals, bringing additional buyers from far and wide.
With outstanding coverage– We’re on all the Top property websites!
However, this will be wasted unless
we can offer your home to the
widest possible marketplace.
†Source: Google analytics, Web traffic December 2012.
How do we achieve this?
*Google Display Network Ad Planner, July 2012 data is based on information provided by Google’s
Display Network partners.
Guide price £550,000Loughton, Essex
A spacious and modern home close to the station. Offered for sale with
Epping
Woodford Green
Loughton
All other offices
Chigwell
53
113
361
144
71Our
branch network produces another
381 buyers.
*Source: Rightmove Click-through Rate (CTR), Feb 12. Above our average competitors.
All this generates market-leading enquiry levels!
Our strong marketing strategy pays
great attention to how we present
property on the internet, increasing
activity by over 30%* compared to the
average of our competitors. This will
inevitably lead to more viewings, more
offers and getting you the BEST PRICE.
Firstly, our enhanced images ‘ping’ out on the web!
Secondly, by having a large number of quality
photos which we rotate on a regular basis so they
always appear fresh. This is illustrated on the right.
How do we achieve this extra activity?
Our enhancement and rotation of
images increases activity by
over 30%*
If you want to achieve the best possible price, can you
risk putting your home on the market with an agent who
cannot access the same number of potential buyers?
Plus we’ll be attracting yet more buyers
from across our network of offices.Having a single branch isn't enough today and, on average, we can double your exposure by
tapping into the migration of buyers from surrounding areas via our strong branch network.
†Data for illustrative purposes only.
LOOK at the extra buyers
our network brings in!†
douglasallen.co.uk
To help your move, call your local office or for free on:
0800 85 44 99or email on: [email protected]
If you have already instructed another agent to sell your home, the Terms and Conditions of their
agreement must be considered before instructing Douglas Allen to avoid the possibility of being
liable for two agents’ fees.
Douglas Allen is a trading name of Arun Estate Agencies Limited, Registered Office:
St. Leonard’s House, North Street, Horsham, West Sussex, RH12 1RJ. Registered No. 2597969
If you believe your home will attract a lot of attention, then why not try ‘Sale By Tender’ –
a great way of selling property with development, refurbishment or investment potential
in a set timescale to suit you. Better still, the purchaser pays our commission!
Sale by Tender (£299 +VAT admin. charge with 0% commission)
Included within our standard agency commission or at an additional cost of £150.00Open House Give your home the competitive edge when selling! Spring clean once! It’s really convenient
and you don’t have to be there! You’ll be surprised with the results achieved.
On our Open Day, we went out for the day and you
took care of everything. We had a lot of viewers
and from the offers received we tied up a sale at
the full asking price. Very happy!
Hopefully by now you can see why we are a very different agent.
And finally...
find us on .com/douglasallen
Chain-break! – relieving stress if your buyer pulls out. It’s a heart-sinking
feeling when the purchaser of your property pulls out and you are all set to
move. We can offer a chain-break service to remedy this that will fast-track
a purchase through in 7 days to recomplete the chain.
What if my buyer has second thoughts?
20 VIEWERS,
6 OFFERS,
1 SALE!