Indian E-Commerce Firm: MakemyTrip

IntroductionIndia's leading online travel portalbest value of products and services, cutting edge

technology and round-the-clock customer supportoffers its customers a variety of travel services and

productswith international and domestic airline tickets,Indian Railways ticketsdomestic bus tickets, international and domestic hotel reservations, car rentals, international and domestic holiday packages

market leader with over 50% market shareDedicated 24x7 customer support and offices in 20 cities

across India and 2 international offices

Products and ServicesOne-Stop travel shop

International and domestic - air tickets, holiday packages and hotels

Domestic - bus and rail tickets

Private car and taxi rentals

MICE (Meetings, Incentives, Conferences and Exhibitions)

B2B and affiliate services

Framework of TransactionSearch -> Select -> Review & Payment

Customer

Search the required options

Select the appropriate

option

Review and make

payment

Delivery of iteniary online

Sources of revenue

Commissions, Incentives and Service Fees from

• Airline Companies• Indian Railways• Cruise operators• Bus operators• Hotel Owners

Service fees for provision of B2B and affiliate services

Problem after Scaling Up

High Drop off Rate

Load Transferred

back to server

High Session and

Connection Load

Heavy Load on SSL Server

Requirement of Single Solution

Single Integrated Solution BIG‑IP Local Traffic Manager (LTM) F5 BIG‑IP platform

Features of Productsload balancing SSL VPN Caching

Benefits of Single Integrated SolutionAddressing Load Balancing Issues

20,000 transactions per second on SSL Reduced 30% load on Serve

Higher conversion rate Able to track users and their search patterns BIG‑IP devices intercept, inspect, transform,

and direct inbound or outbound application traffic.