CRM at Make My Trip
-
Upload
jainisha-kumawat -
Category
Documents
-
view
230 -
download
1
Transcript of CRM at Make My Trip
-
7/31/2019 CRM at Make My Trip
1/12
CRM at Make My Trip
Jainisha Kumawat
-
7/31/2019 CRM at Make My Trip
2/12
MakeMyTrip (MMT) found in April, 2000
Offices in 23 cities across India
4 international offices in New York , San Francisco, Singapore and Sydney
Several franchise locations
Major market share
Every eleventh domestic flights in India booked via MMT .
Company Profile
http://en.wikipedia.org/wiki/MakeMyTriphttp://en.wikipedia.org/wiki/MakeMyTrip -
7/31/2019 CRM at Make My Trip
3/12
Offerings
Domestic : Within India
International : From India
Inbound : Overseas to India
Transactions : 1,766,905
77% of Net Revenues
Air Travel
Hotels : Domestic and Intl
Packages :
Domestic and Intl
Conferences and Events
Transactions : 109,672
20% of Net Revenues
Hotel and Packages
Rail
Bus
Car
Ancillary Services/Products
Rail Transactions : 185,948Bus Transactions : 57,529
3% of Net Revenues
Other Segments
-
7/31/2019 CRM at Make My Trip
4/12
International and domestic air tickets: Search,compare and book tickets on any airline
Hotels: Real-time booking of over 25,000domestic and international hotels atdiscounted tariffs
Road trips: Myriad options for motorable tripsfrom all large cities; with interactive maps
B2B and affiliated services: MMT offers B2Bservice too. Local agents around the world can
access the above products through itsextranet, IndiaAhoy.com
-
7/31/2019 CRM at Make My Trip
5/12
48%
24%
18%
10%
Market Share
Indian OTA Market - $1 Billion
-
7/31/2019 CRM at Make My Trip
6/12
Consumer Touch Points
Website/Mobile UI
Store/ Travel
Agents
Call Centre / Tele Agents
Consumer
-
7/31/2019 CRM at Make My Trip
7/12
MMTs tie ups
Flights
Kingfisher airlines, Jet airways , Airindia, Indigo
Cheap intl airfares
Hotels
Delhi, Mumbai, Bangalore, Kolkata, Chennai, Goa,
Other India hotels in several other cities
-
7/31/2019 CRM at Make My Trip
8/12
My Trip Rewards
Elite
More than 10 transactions through MMT in a year
Transaction worth more than 50,000 for domestic/intl flights orbus in a year
Transactions worth more than 25,000 for hotel, domestic/intlholidays in a year
Royale
More than 15 transactions through MMT in a year
Transaction worth more than 100,000 for domestic/intl flights orbus in a year
Transactions worth more than 50,000 for hotel, domestic/intlholidays in a year
-
7/31/2019 CRM at Make My Trip
9/12
Payback points
Priority services
Special giftoffer(birthday)
Early birds offers
A dedicated space
Cancellationservice fee waiver
Exclusive deals
Payback points
Priority services Special gift
offer(birthday)
Early birds offers
A dedicated space
-
7/31/2019 CRM at Make My Trip
10/12
PAYBACK Points earned per Rs.200 spent on base amount*
Domestic
Flights
Intl Flight Bus Hotel Domestic
Holiday
Intl Holiday
1 2 1 4 4 6
Domestic
Flights
Intl Flight Bus Hotel Domestic
Holiday
Intl Holiday
2 4 2 6 6 8
PAYBACK Points earned per Rs.200 spent on base amount*
*Base Amount = Total Amount-Total Tax-Any other discount availed
Exclusive Benefits For Royale Members
Benefits for Elite Members
-
7/31/2019 CRM at Make My Trip
11/12
Partners
-
7/31/2019 CRM at Make My Trip
12/12