Major projectVIVA presentationCSM MACD year 1Unit 1 Part 23 March 2011

Takuya Furukawa

Subject area:

Subject area: information design

Investigations into herbal and chemical medicines – their social contexts and effects on the human body.

Medicine…

Communication design question:

Communication design question:

How can graphic design visualise the relationship between herbal and chemical medicines?

Communication design question:

How can graphic design visualise the relationship between herbal and chemical medicines?

Why chemicals, not

herbals?

Why chemicals, not

herbals?

Relations between

human and medicine

Communication design question:

How can graphic design visualise the relationship between herbal and chemical medicines?

Why chemicals, not

herbals?

Relations between

human and medicine

How can we deal with

illness in the future?

Communication design question:

How can graphic design visualise the relationship between herbal and chemical medicines?

HerbalsChemicals

The history of medicine

B.C. 19th17th - 18th Now

HerbalsChemicals

The history of medicine

B.C. 19th17th - 18th Now

Aspirin’s consumption in the world a year

= 120 billion (estimate)

http://www.pnas.org/content/99/21/13371.full

= 1 billion tablets

http://www.pnas.org/content/99/21/13371.full

are originally trademarked by

Aspirin’s consumption in the world a year

= 1 billion tablets

Painkiller’s consumption in the UK a year

= 1 million packshttp://news.bbc.co.uk/1/hi/health/8237626.stm

= 27 million (estimate)

Potential addicts of painkiller in the UK in 2009

= 1,000 peoplehttp://news.bbc.co.uk/1/hi/health/8237626.stm

= 30,000 people (estimate)

Effectiveness & side effects of chemical medicine

EffectivenessSide effects

Crestor

AdderallAmbienCelexa

CymbaltaFlomaxLexaproLipitorLisinoprilMelatoninMetforminPaxilProzacSimvastatinTamiflu

http://www.drugs.com/

The use of chemical medicine

SymptomsSide effects

The use of chemical medicine

SymptomsSide effects

* Any disease or malfunction of the autonomic nervous system.

Anxiety

Dysauto-nomia*

Pain

Insomnia

Alprazolam

Estazolam

Codeine included painkiller

Clorazepate

The use of chemical medicine

SymptomsSide effects

Anxiety

Dysauto-nomia

Pain

Insomnia

Alprazolam

Estazolam

Codeine included painkiller

Clorazepate

The use of chemical medicine

SymptomsSide effects

Alprazolam

Estazolam

Codeine included painkiller

Clorazepate

SymptomsSide effects

The use of chemical medicine

Alprazolam

Estazolam

Codeine included painkiller

Clorazepate

SymptomsSide effects

The use of chemical medicine

Alprazolam

Estazolam

Codeine included painkiller

Clorazepate

SymptomsSide effects

The use of chemical medicine

Well,

Well, perhaps we should NOW reconsider these!!

are originally trademarked by

HerbalsChemicals

The history of medicine

B.C. 19th17th - 18th Now

My grandfather is a Kanpo’s pharmacist

Kanpo = Japanese herbal medicine

Kanpo = Japanese herbal medicine

The use of Kanpo (Japanese herbal medicine)

The use of Kanpo (Japanese herbal medicine)

Liver

Heart

SpleenLungs

Kidney

Mentalfunctions

Liver

The use of Kanpo (Japanese herbal medicine)

HeartCirculation

The use of Kanpo (Japanese herbal medicine)

SpleenDigestion

The use of Kanpo (Japanese herbal medicine)

LungsBreathing

The use of Kanpo (Japanese herbal medicine)

KidneyUrology

The use of Kanpo (Japanese herbal medicine)

Liver

Heart

SpleenLungs

Kidney

The use of Kanpo (Japanese herbal medicine)

SymptomsSide effects

The use of Kanpo (Japanese herbal medicine)

Anxiety

Dysauto-nomia

Pain

Insomnia

SymptomsSide effects

The use of Kanpo (Japanese herbal medicine)

Liver

Anxiety

Dysauto-nomia

Pain

Insomnia

SymptomsSide effects

The use of Kanpo (Japanese herbal medicine)

Liver

Yokukansan

Soujyutsu

Bukuryou

Senkyu

Choutoukou

Kanzou Saiko

Touki

Anxiety

Dysauto-nomia

Pain

Insomnia

SymptomsSide effects

The use of Kanpo (Japanese herbal medicine)

Yokukansan

Soujyutsu

Bukuryou

Senkyu

Choutoukou

Kanzou Saiko

Touki

Research so far

AddictionsEffects &

side effectsAlternative medicine

Further research

AddictionsEffects &

side effectsAlternative medicine

Medicine & society

More details of Kanpo

Collaboration with…

The Wellcome Trust Centre for the History of Medicine at UCL

Tsumura & Co.(a manufacturer of Kanpo medicine)

Collaboration with…

The Wellcome Trust Centre for the History of Medicine at UCL

Tsumura & Co.(a manufacturer of Kanpo medicine)

Kazuo Kato(my grandfather)

Target audiences

For the future…

For the future…

Thanks!