Mainline Newspapers
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Most mainline newspapers send their journalists frequently for outstation work by air. Because they are big, they have the resources to spend for the air travel of the staff. But this is not the case with the small and some regional media organizations.They struggle to finance their journalists’ travel even in the cases where the assignments are urgent and important. The start ups in media sector including digital media also face financial constraints and are hard pressed to meet the travel cost of their journalists. I have spoken to Hon Secretary Press Club, Mumbai Mr Gurbir Singh about this problem. A suggestion was put forward to evolve a scheme by which Jet Airways can be of some help to small news papers and emerging media start ups. If Jet Airways can provide certain no of free tickets in a month for journalists of such organisations in a limited and economically viable way, it will be a great image booster to the company. Press Club will identify these organisations and can act as a nodal agency between the airline and such media organisations. The facility should be made available only to journalists who have to travel for work. The benefit- It will be a good image booster to the company. Such an arrangement would enable Jet Airways to identify itself as an entity that supports journalism and freedom of expression. It can also publicise this identity wherever/whenever it matters. Press Club may award this facility, exclusively to Jet Airways, at least for one year. If the company can decide how many such free tickets can be made available in a month, the Club can start initiating a dialogue with Jet Airways on setting up the scheme. Mumbai Press Club is a prestigious organisation and it has struck similar deals with Maharashtra Government for providing housing for
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Transcript of Mainline Newspapers
Most mainline newspapers send their journalists frequently foroutstation work by air. Because they are big, they have the resourcesto spend for the air travel of the staff. But this is not the casewith the small and some regional media organizations.They struggle tofinance their journalists travel even in the cases where theassignments are urgent and important.
The start ups in media sector including digital media also facefinancial constraints and are hard pressed to meet the travel costof their journalists.
I have spoken to Hon Secretary Press Club, Mumbai Mr Gurbir Singhabout this problem. A suggestion was put forward to evolve a schemeby which Jet Airways can be of some help to small news papers andemerging media start ups.
If Jet Airways can provide certain no of free tickets in a month forjournalists of such organisations in a limited and economicallyviable way, it will be a great image booster to the company.
Press Club will identify these organisations and can act as a nodalagency between the airline and such media organisations.
The facility should be made available only to journalists who haveto travel for work.
The benefit- It will be a good image booster to the company.
Such an arrangement would enable Jet Airways to identify itself as anentity that supports journalism and freedom of expression. It can alsopublicise this identity wherever/whenever it matters.
Press Club may award this facility, exclusively to Jet Airways, atleast for one year.
If the company can decide how many such free tickets can be madeavailable in a month, the Club can start initiating a dialogue withJet Airways on setting up the scheme.
Mumbai Press Club is a prestigious organisation and it has strucksimilar deals with Maharashtra Government for providing housing forjournalists, New India Assurance for providing insurance facilities and SevenHills hospitals for medical facilities. The Press Club Mumbai has also instituted Red Ink Awards the recipients ofwhich include Arnav Goswami and Prannoy Roy.
M PadmakshanMob no 982 000 2184.
