Tapping The Mainline
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Tapping the Main Line Designing for learned and evolved responses
Mike Stenhouse / Trampoline Systems / Donotremove
“
en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
To further confound the problem of understanding motivation, Maslow points
out that motives are not always conscious. In the average person, he believes, they are more often unconscious than conscious —
showing the influence on his thinking of Freudian psychologists who have long
been concerned with the hidden causes of human behavior.
“
icanhaz.com/greatexpectations
Unfortunately, we quickly find out that expectations don’t drive how users interact with our designs. They look
elsewhere, to the visual clues and a well-designed flow, to ensure they have the delightful experience we’re hoping for.
Map vs Territory
piclens.com
virb.com
flickr.com
iwantsandy.com
“
overheardintheoffice.com/archives/007194.html
Angry sales rep: I hate how Amazon thinks it knows me.
dopplr.com
underconsideration.com/speakup/archives/004262.html
“
overheardinnewyork.com/archives/015249.html
Account executive: So, who'd you vote for?
Creative director: Obama, he's got cool logos.
delicious-monster.com
Social psychology
Social proof
37signals.com
techcrunch.com
linkedin.com
37signals.com
trig.com
myspace.com/lilymusic
flickr.com
flickr.com
“
icanhaz.com/twittertao
Here’s the cool thing about Twitter. It’s side by side communication. Here’s a picture of Dan & I
(Ed). Say Dan twitters ‘hey, I’ve found this amazing site, go check it out.’ Do I question it? Do I have defenses up? No. I go straight there.
youtube.com
facebook.com
Similarity
freshbooks.com
google.com
wordtracker.com
Rapport
“
“Rapport” in the dictionary
A close and harmonious relationship in which the people or groups concerned
understand each other's feelings or ideas and communicate well.
“
alumni.media.mit.edu/~fviegas/projects/themail/study/index.htm
The more Themail confirmed their expectations—that is, their mental
model of what their relationships were like—the more they enjoyed using the tool.
myspace.com/smatka
Reciprocity
Cadbury’s
Pot Noodle
blinksale.com
Permission
songkick.com
songkick.com
silverbackapp.com
“
encyclopedia.com/doc/1O87-egopsychology.html
Hartmann argued that gratification is gained from the sheer exercise of one's
functions, as when a child is delighted by learning to walk or to draw, and Rapaport
identified novelty-seeking as a self-rewarding activity.
“
wired.com/gaming/virtualworlds/magazine/15-09/ff_halo
The ideal in gameplay, the goal every developer aims for, is an experience that
keeps players in a “flow” state — constantly surfing the edges of their
abilities without bogging down. [...] The flow comes from constantly discovering
innovative ways to solve these open-ended problems.
Natural limits
“
sciam.com/article.cfm?id=understanding-how-our-bra
The assistant professor of cognitive science at Rensselaer Polytechnic Institute has demonstrated
that the shapes of letters in 100 writing systems reflect common ones seen in nature: Take the letter
“A”—it looks like a mountain, he says. And “Y” might remind one of a tree with branches. He also showed that across different languages most characters take
three strokes to write out. That’s because, he says, three is the highest quantity a person’s brain can
perceive without resorting to counting.
“
musanim.com/miller1956/
There is a span of absolute judgement that can distinguish about seven categories and that there
is a span of attention that will encompass about six objects at a glance.
havenworks.com
“
musanim.com/miller1956/
It seems that by adding more dimensions and requiring crude, binary, yes-no
judgements on each attribute we can extend the span of absolute judgement
from seven to at least 150.
“
en.wikipedia.org/wiki/Dunbar's_number
Dunbar’s surveys of village and tribe sizes also appeared to approximate this predicted value, including 150 as the
estimated size of a neolithic farming village; 150 as the splitting point of Hutterite settlements; 200 as the upper
bound on the number of academics in a discipline’s sub-specialization; 150 as the basic unit size of professional
armies in Roman antiquity and in modern times since the 16th century; and notions of appropriate company
size.
lifewithalacrity.com/2004/03/the_dunbar_numb.html
Pattern matching
kare.com
icanhaz.com/googleeyes
boxesandarrows.com/view/cues-the-golden
netvibes.com
labs.digg.com/arc
garrettdimon.com/archives/2008/1/22/
business.gov.uk
dopplr.com
Stories
The End
donotremove.co.ukoo5.whatiminto.com
trampolinesystems.comcontentwithstyle.co.uk
Paper
Influence by Robert CialdiniSources of Power by Gary Klein
Permission Marketing by Seth GodinA Theory of Fun by Raph Koster
Mind Hacks by Stafford and WebbBlink by Malcolm Gladwell
Tricks of the Mind by Derren BrownYes! by Goldstein, Martin & Cialdini
Freakonomics by Levitt & Dubner
Electronic
en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needsunderconsideration.com/speakup/archives/004262.html
everything2.com/node/1106547en.wikipedia.org/wiki/Copycat_suicide
copyblogger.com/social-proof-herd-it-through-the-grapevineen.wikipedia.org/wiki/Fundamental_human_needs
the-deblog.com/2008/04/shafted-41-hour.htmlwebventurer.com/blog/thirty-day-challenge-3/key-concepts/the-tao-of-twitter
encyclopedia.com/doc/1O87-egopsychology.htmlok-cancel.com/archives/article/2006/04/the-usability-of-urinals.html
slideshare.net/blackbeltjones/polite-pertinent-and-pretty-designing-for-the-newwave-of-personal-informatics-493301
overheardinnewyork.com/archives/015249.htmluie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations
e-consultancy.com/out.asp?url=http%3A%2F%2Fwww%2Eenquiro%2Ecom%2FEyetracking2%2DSample%2Epdf
boxesandarrows.com/view/cues-the-goldengarrettdimon.com/archives/2008/1/22/evolution_of_a_header
sciam.com/article.cfm?id=understanding-how-our-bramusanim.com/miller1956
en.wikipedia.org/wiki/Dunbar's_numberlifewithalacrity.com/2004/03/the_dunbar_numb.html
Thanks
flickr.com/photos/clocky/193557826flickr.com/photos/laurie_pink/2446789763
flickr.com/photos/luisrubio/273935981flickr.com/photos/andrewn/192711044flickr.com/photos/amalthya/408368786flickr.com/photos/ulleskelf/1409518988flickr.com/photos/paytonc/139185859
flickr.com/photos/jordanroher/228479411flickr.com/photos/bijijoo/2121103205
flickr.com/photos/blueisbest/339161956flickr.com/photos/citnaj/1548695025
flickr.com/photos/alexadan/2127928417flickr.com/photos/krypto/481230057flickr.com/photos/daadi/2197059771
flickr.com/photos/momorgan/1485263389flickr.com/photos/blueandwhitehoops/2294861912
en.wikipedia.org/wiki/Image:CavePainting1.jpgflickr.com/photos/niwru/91591044
flickr.com/photos/antmoose/84543977flickr.com/photos/brainfarts/2518171466
The End
donotremove.co.ukoo5.whatiminto.com
trampolinesystems.comcontentwithstyle.co.uk