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OVERVIEW OF INDUSTRY AS WHOLE

Introduction

The Indian Telecommunications network with 110.01 million connections is the fifth

largest in the world and the second largest among the emerging economies of Asia.

Today, it is the fastest growing market in the world and represents unique opportunities

for U.S. companies in the stagnant global scenario. The total subscriber base, which has

grown by 40% in 2005, is expected to reach 250 million in 2007. According to

Broadband Policy 2004, Government of India aims at 9 million broadband connections

and 18 million internet connections by 2007. The wireless subscriber base has jumped

from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two outof every three new telephone subscribers were wireless subscribers. Consequently,

wireless now accounts for 54.6% of the total telephone subscriber base, as compared to

only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new

subscribers per month by 2007. The wireless technologies currently in use are Global

System for Mobile Communications (GSM) and Code Division Multiple Access

(CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services

in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

Evolution of the industry-Important Milestones

Year

1851 First operational land lines were laid by the government near Calcutta (seat

of British power)

1881 Telephone service introduced in India

1883 Merger with the postal system

1923 Formation of Indian Radio Telegraph Company (IRT)

1932 Merger of ETC and IRT into the Indian Radio and Cable Communication

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Company (IRCC)

1947 Nationalization of all foreign telecommunication companies to form the

Posts, Telephone and Telegraph (PTT), a monopoly run by the

government's Ministry of Communications

1985 Department of Telecommunications (DOT) established, an exclusive

provider of domestic and long-distance service that would be its own

regulator (separate from the postal system)

1986 Conversion of DOT into two wholly government-owned companies: the

Videsh Sanchar Nigam Limited (VSNL) for international

telecommunications

and Mahanagar Telephone Nigam Limited (MTNL) for service in

metropolitan areas.

1997 Telecom Regulatory Authority of India created.

1999 Cellular Services are launched in India. New National Telecom Policy is

adopted.

2000 DoT becomes a corporation, BSNL

A large population, low telephony penetration levels, and a rise in consumers' income and

spending owing to strong economic growth have helped make India the fastest-growing

telecom market in the world. The first and largest operator is the state-owned incumbent

BSNL, which is also the 7th largest telecom company in the world in terms of its number

of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department

of Telecommunication Services), a government unit responsible for provision of

telephony services. Subsequently, after the telecommunication policies were revised to

allow private operators, companies such as Bharti Telecom, TATA Indicom, Vodafone,

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MTNL, Idea,Vodafone and BPL have entered the space. major operators in India.

However, rural India still lacks strong infrastructure.

In 2007, an article byBusinessweekmagazine reported that India's mobile phone market

is the fastest growing in the world, with companies adding some 6 million new customers

a month.

The total number of telephones in the country crossed the 300 million mark on June 18

2008The overall tele-density has increased to 36.98% in March 2009 In the wireless

segment, 15.87 million subscribers have been added in March 2009. The total wireless

subscribers (GSM, CDMA & WLL (F)) base is more than 391.76 million now. The

wireline segment subscriber base stood at 38.22 million with a decline of 0.13 million in

October 2008.

Market shares of public and Private Players

Both fixed line and mobile segments serve the basic needs of local calls, long distance

calls and the international calls, with the provision of broadband services in the fixed line

segment and

GPRS in the mobile arena. Traditional telephones have been replaced by the codeless andthe wireless instruments. Mobile phone providers have also come up with GPRS-enabled

multimedia messaging, Internet surfing, and mobile-commerce. The much-awaited 3G

mobile technology is soon going to enter the Indian telecom market. The GSM, CDMA,

WLL service providers are all upgrading them to provide 3G mobile services.

Along with improvement in telecom services, there is also an improvement in

manufacturing. In the beginning, there were only the Siemens handsets in India but now a

whole series of new handsets, such as Nokia's latest N-series, Sony Ericsson's W-series,

Motorola's PDA phones, etc. have come up. Touch screen and advanced technological

handsets are gaining popularity. Radio services have also been incorporated in the mobile

handsets, along with other applications like high storage memory, multimedia

applications, multimedia games, MP3 Players, video generators, Camera's, etc. The value

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added services provided by the mobile service operators contribute more than 10% of the

total revenue.

Global telecom sector

Earnings visibility

Earnings growth is being driven by improving pricing conditions, stabilizing operating

trends, aggressive cost cutting initiatives, a positive regulatory environment, strong

wireless growth, and new market opportunities. This has translated into greater visibility

of forward earnings as evidenced by recent increased analyst upgrades within the sector.

Merger synergies

Given the substantial amount of excess capital available in the sector and in private

equity we expect to see additional merger and acquisition activity, albeit at a slower pace

than recently witnessed. Global telecom M&A deals over the past two years have

reflected market expansion but have also had a positive effect on the buyers balance

sheets. Partnering companies have begun realizing their synergies through cost reductions

and economies of scale. In the US, the largest three companies now account for over 70%

of the sector market cap; this compares to 34% in 1990. Trends in bundled services arealso paving the way for additional M&A activity. Sector consolidation will further

increase the importance of stock selection.

Growth

While cost-cutting has been a major source of earnings growth, we have seen top-line

pressures decreasing which will help revenues become a larger driver of earnings growth

again. We see growth within the sector coming from a number of areas including:

broadband, 3G (third generation) technology, expansion in emerging markets. Broadband

penetration has been accelerating as internet customers are seeking faster downloads for

audio and video files. 3G services, which facilitate the simultaneous transfer of both

voice and non-voice (i.e. video, downloads, SMS, etc.) data are providing mobile users

with a much more robust communication platform and should finally begin to realize

their growth potential in 2007. Emerging market companies benefit from low penetration

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rates and also tend to have lower leverage, higher margins and higher growth than most

developed markets telecom companies.

Global opportunities

It has become less difficult to find attractive telecom investment opportunities globally

than it was a year ago. As the fog has lifted from the sector, there are increased

opportunities within both the growth and value spaces. In the US, improved clarity in the

regulatory environment has opened the door for a number of players. Within Europe the

risk of negative news flow remains a potential detractor but there is valuation support

from attractively priced stocks. There is little difference between the European and US

integrated carriers making it more of a stock call than a regional call. Within Asia we see

high revenue growth and return on assets. Overall, emerging markets continue to be the

fastest growing region within the sector and offer the largest valuation discount.

Additionally, the healthy macro environment in emerging markets coupled with

increasing domestic wealth is creating a positive consumer environment in the local

markets.

Fortis Investments: Telecom sector strategy

Our strategy is to create a more focused portfolio of diversified high conviction ideas. In

the current environment we continue to be sensitive to relative valuations and positive

earnings momentum. Our portfolio is largely levered to growth. We have positioned

ourselves in companies that will provide synergies as well as margin expansion through

wireless exposure. We recognize the sensitivity of the regulatory environment in some

markets and have minimized our exposure to those markets. We also continue to

overweight our exposure to niche players within developed markets as well as to

emerging markets which have low penetration rates and more growth opportunities.

COMPANY PROFILE

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NOKIA INDIA

Nokia has played a pioneering role in the growth of cellular technology in India, starting

with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a

Nokia-deployed network.

Nokia started its India operations in 1995, and presently operates out of offices in New

Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Pune and Ahmedabad.

The Indian operations comprise of the handsets business; R&D facilities in Bangalore

and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.

Over the years, the company has grown manifold with its manpower strength increasing

from 450 people in the year 2004 to over 15000 employees in March 2008 (including

Nokia Siemens Networks). Today, India holds the distinction of being the second largest

market for the company globally.

HISTORY OF NOKIA

1865: The birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western

Finland, where the Nokia story begins.

1898: Finnish Rubber Works founded

Eduard Poln founds Finnish Rubber Works, which will later become Nokia's rubber

business.

1912: Finnish Cable Works founded

Arvid Wickstrm starts Finnish Cable Works, the foundation of Nokia's cable and

electronics businesses.

1937: Verner Weckman, industry heavyweight

Former Olympic wrestlerVerner Weckman becomes President of Finnish Cable Works.

1960: First electronics department

Cable Works establishes its first electronics department, selling and operating computers.

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1962: First in-house electrical device

The Cable Works electronics department produces its first in-house electrical device - a

pulse analyzer for nuclear power plants.

1967: The merger

Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create

Nokia Corporation.

1979: Mobira Oy, early phone maker

Radio telephone company Mobira Oy begins life as a joint venture between Nokia and

leading Finnish television maker Salora.

1981: The mobile era begins

Nordic Mobile Telephone (NMT), the first international mobile phone network, is built.

1982: Nokia makes its first digital telephone switch

The Nokia DX200, the companys first digital telephone switch, goes into operation

1984: Mobira Talkman launched

Nokia launches the Mobira Talkman portable phone.

1987: Mobira Cityman birth of a classic

Nokia launches the Mobira Cityman, the first handheld NMT phone.

1991: GSM a new mobile standard opens up

Nokia equipment is used to make the worlds first GSM call.

1992: Nokias first GSM handset

Nokia launches its first GSM handset, the Nokia 1011.

1998: Nokia leads the world

Nokia becomes the world leader in mobile phones.

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Devices business

Nokia has established itself as the market and brand leader in the mobile devices market

in India. The company has built a diverse product portfolio to meet the needs of different

consumer segments and therefore offers devices across five categories ie. Entry, Live,

Connect, Explore and Achieve. These include products that cater to first time subscribers

to advanced business devices and high performance multimedia devices for imaging,

music and gaming.

Nokia has been working closely with operators in India to increase the geographical

coverage and lower the total cost of ownership for consumers. Today, Nokia has one of

the largest distribution network with presence across 1,30,000 outlets. In addition, the

company also has Nokia Priority Dealers across the country and Nokia Concept stores

in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and

Mumbai to provide customers a complete mobile experience.

Services business

With the global launch of Ovi, the company's Internet services brand name, Nokia is

renewing itself to be at the forefront of the convergence of internet and mobility. From

being a product centric company, Nokia is now focusing to become solutions centric. The

strategic shift is built on Nokias bid to retain consumers and empower Nokia device

owners to realise the full potential of the Internet. Nokia will build a suite of Internet

based services like Nokia Maps, the Nokia Music Store and Nokia N-Gage around its Ovi

brand.

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services. The

company provides a complete, well-balanced product portfolio of mobile and fixednetwork infrastructure solutions and addresses the growing demand for services with

20,000 service professionals worldwide. Its operations in India include Sales &

Marketing, Research & Development, Manufacturing and Global Networks Solutions

Centre. Headquartered in Gurgaon, Nokia Siemens Networks has 47 offices and presence

in over 170 locations across the country.

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R & D centers

Nokia has three Research & Development centers in India, based in Bangalore and

Mumbai. These R&D hubs are staffed by engineers who are working on next-generation

packet-switched mobile technologies and communications solutions to enhance corporate

productivity.

The Center in Bangalore, the biggest R&D site in the country comprises S60 Software

Organization, Common Technologies, Next Generation now called Maemo Software,

Productization and Software & Services.

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of

Art, Design and Technology. The first of its kind, the design studio will give Nokia

designers and Indias talented youth the opportunity to work together on new design

ideas for India and the global markets.

Manufacturing in India

Nokia has set up its mobile device manufacturing facility in Chennai, India to meet the

burgeoning demand for mobile devices in the country. The manufacturing facility is

operational with an investment of USD 210 million and currently employs 8000 people.

Nokia has recently announced fresh investments to the tune of US $ 75 million towards

its manufacturing plant in Sriperumbudur, Chennai for the year 2008.

Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008

Ranked the No 1. MNC in India by Businessworld, Indias leading business

weekly, 2006

Ranked as the No. 1 telecommunications equipment vendor in the country by

Voice & Data for five consecutive years 2008, 2007, 2006,2005 and 2004

Ranked as the 9th most powerful brand by Millward Browns BrandZ 2008

Ranked worlds 4th most valuable brand by Interbrand, 2007 Ranked Asias most trusted brand by the Media-Synovate, 2006

MISSION AND VISION

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Nokias mission is simple, Connecting People.

Our strategic intent is to build great mobile products.

Major elements of the new strategy include:

Plans for a broad strategic partnership with Microsoft to jointly build a new

winning mobile ecosystem.

A renewed approach to capture volume and value growth to connect the next

billion to the Internet in developing growth markets

Focused investments in next-generation disruptive technologies

A new leadership team and organizational structure with a clear focus on speed,

results and accountability

ORGANIZATIONAL CHART

FUTURE PLANS OF NOKIA

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The Nokia boss [Jorma Ollila] hopes to follow the tastes of consumers and network

operators more closely, by cutting product development time in half. The company is

introducing 40 new handsets next year, and networks will be able to differentiate their

Nokia offerings with exclusive software and hardware features. To better please

consumers, more than half of the new models will have clamshell or other non-candybar

shapes. Two-thirds will have cameras. Half will play MP3 music files.

By combining these popular features with Nokia's competitive cost advantage, the

company could push its handset market share from the current 33%, up toward 40%. It's a

big market. Ollila expects industry unit sales to reach 630 million this year, and about

690 million next year.

PRODUCT MIX

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NOKIA E SERIES

The Nokia Eseries consists of business-oriented smartphones, with emphasis on

enhanced connectivity and support for corporate e-mail push services. All devices have

advanced office features.

E63 microSDHC

E65 microSD

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E66 MicroSDHC

E70 miniSD

E70-2 miniSD

E71 MicroSDHC

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E72 MicroSDHC


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List of Nseries Devices

Phone

model

Screen

typeReleased Technology

Operating Frequency

ModeGeneration

Form

factorCamera

Nokia

N70[7]

2.1"

176x208

256K

colors

2005 GSM/UMTSGSM 900/1800/1900 and

WCDMA 2100 MHzBB5.0 Candybar

2.0

Megapixels

Nokia

N70

Music

Edition

[8]

2.1"

176x208

256K

colors

2006 GSM/UMTSGSM 900/1800/1900 and

WCDMA 2100 MHzBB5.0 Candybar

2.0

Megapixels

Nokia

N71[9]

2.4"320x240

256K

colors

2006 GSM/UMTSGSM 900/1800/1900 and

WCDMA 2100 MHzBB5.0 Clamshell

2.0

Megapixels

Nokia

N72[10]

2.1"

176x208

256K

colors

2006 GSMEGSM 900/1800/1900

MHzBB5.0 Candybar

2.0

Megapixels

Nokia

N73[11]

2.4"

320x240

256K

colors

2006 GSM/UMTS

WCDMA 2100, EGSM

850/900/1800/1900 MHzBB5.0 Candybar

3.2

Megapixels

(Carl Zeiss)

Nokia

N73

Music

Edition

[12]

2.4"

320x240

256K

colors

2006 GSM/UMTSWCDMA 2100, EGSM

850/900/1800/1900 MHzBB5.0 Candybar

3.2

Megapixels

(Carl Zeiss)

Nokia

N75[13]

2.4"

320x240

16.7M

colors

2006 GSM/UMTS

WCDMA 850/1900, GSM

850/900/1800/1900 MHz BB5.0 Clamshell

2.0

Megapixels

Nokia

N76[14]

2.4"

320x240

16.7M

colors

2007 GSM/UMTSEGSM 850/900/1800/1900,

WCDMA 2100MHzBB5.0 Clamshell

2.0

Megapixels

Nokia 2.4" 2007 GSM/UMTS WCDMA BB5.0 Candybar 2.0

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http://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_N70http://en.wikipedia.org/wiki/Nokia_N70http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-6%23cite_note-6http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-6%23cite_note-6http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Bar_(form)http://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-7%23cite_note-7http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N71http://en.wikipedia.org/wiki/Nokia_N71http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-8%23cite_note-8http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-8%23cite_note-8http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Flip_(form)http://en.wikipedia.org/wiki/Nokia_N72http://en.wikipedia.org/wiki/Nokia_N72http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-9%23cite_note-9http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-9%23cite_note-9http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Nokia_N73http://en.wikipedia.org/wiki/Nokia_N73http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-10%23cite_note-10http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-10%23cite_note-10http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-11%23cite_note-11http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N75http://en.wikipedia.org/wiki/Nokia_N75http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-12%23cite_note-12http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-12%23cite_note-12http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N76http://en.wikipedia.org/wiki/Nokia_N76http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-13%23cite_note-13http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-13%23cite_note-13http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_Nserieshttp://en.wikipedia.org/wiki/Nokia_N70http://en.wikipedia.org/wiki/Nokia_N70http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-6%23cite_note-6http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Bar_(form)http://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N70_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-7%23cite_note-7http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N71http://en.wikipedia.org/wiki/Nokia_N71http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-8%23cite_note-8http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Flip_(form)http://en.wikipedia.org/wiki/Nokia_N72http://en.wikipedia.org/wiki/Nokia_N72http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-9%23cite_note-9http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Nokia_N73http://en.wikipedia.org/wiki/Nokia_N73http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-10%23cite_note-10http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_N73_Music_Editionhttp://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-11%23cite_note-11http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N75http://en.wikipedia.org/wiki/Nokia_N75http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-12%23cite_note-12http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Nokia_N76http://en.wikipedia.org/wiki/Nokia_N76http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-13%23cite_note-13http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTS


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N77[15]

320x240

16.7M

colors

2100/EGSM900/1800/1900

MHzMegapixels

Nokia

N78[16]

2.4"

320x240

16.7M

colors

2008 GSM/UMTS/WLAN

GSM 850/900/1800/1900,

WCDMA 900/2100

(HSDPA)

-- Candybar

3.2

Megapixels

(Carl Zeiss)

Nokia

N79[2]

2.4"

320x240

16.7M

colors

2008GSM/UMTS/WLAN

802.11b/g

GSM 850/900/1800/1900,

EGSM 900, WCDMA

900/2100 (HSDPA)

-- Candybar

5.0

Megapixels

(Carl Zeiss)

Nokia

N80[17]

2.1"

352x416

256K

colors

2006GSM/UMTS/WLAN

802.11b/g

EDGE/GSM

850/900/1800/1900 +

WCDMA 2100 MHz

BB5.0 Slide3

Megapixels

Nokia

N81[18]

2.4"

320x240

16.7M

colors

2007GSM/UMTS/WLAN

802.11b/g

EGSM 850/900/1800/1900

and WCDMA 2100 MHz

or GSM

850/900/1800/1900 for

some regions

BB5.0 Slide2.0

Megapixels

ORGANIZATIONAL CHART

16
http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-14%23cite_note-14http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-14%23cite_note-14http://en.wikipedia.org/wiki/Nokia_N78http://en.wikipedia.org/wiki/Nokia_N78http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-15%23cite_note-15http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-15%23cite_note-15http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N79http://en.wikipedia.org/wiki/Nokia_N79http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-nokia-web-n79-1%23cite_note-nokia-web-n79-1http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-nokia-web-n79-1%23cite_note-nokia-web-n79-1http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N80http://en.wikipedia.org/wiki/Nokia_N80http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-16%23cite_note-16http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-16%23cite_note-16http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N81http://en.wikipedia.org/wiki/Nokia_N81http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-17%23cite_note-17http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-17%23cite_note-17http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-14%23cite_note-14http://en.wikipedia.org/wiki/Nokia_N78http://en.wikipedia.org/wiki/Nokia_N78http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-15%23cite_note-15http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N79http://en.wikipedia.org/wiki/Nokia_N79http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-nokia-web-n79-1%23cite_note-nokia-web-n79-1http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N80http://en.wikipedia.org/wiki/Nokia_N80http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-16%23cite_note-16http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LANhttp://en.wikipedia.org/wiki/Nokia_N81http://en.wikipedia.org/wiki/Nokia_N81http://en.wikipedia.org/wiki/Nokia_Nseries#cite_note-17%23cite_note-17http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/Wireless_LAN


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DIRECT COMPETITORS

a. MOTOROLA

Motorola, Inc. (NYSE: MOT) is an American, multinational, Fortune 100,[5]

telecommunications company based in Schaumburg, Illinois. It is a manufacturer of

wireless telephone handsets, and also designs and sells wireless network infrastructure

equipment such as cellular transmission base stations and signal amplifiers. Motorola's

home and broadcast network products include set-top boxes,digital video recorders, and

network equipment used to enable video broadcasting, computer telephony, and high-

definition television. Its business and government customers consist mainly of wireless

voice and broadband systems used to build private networks and public safety

communications systems like Astro and Dimetra. Motorola's handset division is now

focusing on smartphones using Google's open-source Android mobile operating system.

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http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/mot.htmlhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Fortune_100http://en.wikipedia.org/wiki/Motorola#cite_note-4http://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Schaumburg,_Illinoishttp://en.wikipedia.org/wiki/Wireless_telephonehttp://en.wikipedia.org/wiki/Wireless_networkhttp://en.wikipedia.org/wiki/Base_stationhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Digital_video_recorderhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/Project_25http://en.wikipedia.org/wiki/Dimetrahttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/mot.htmlhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Fortune_100http://en.wikipedia.org/wiki/Motorola#cite_note-4http://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Schaumburg,_Illinoishttp://en.wikipedia.org/wiki/Wireless_telephonehttp://en.wikipedia.org/wiki/Wireless_networkhttp://en.wikipedia.org/wiki/Base_stationhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Digital_video_recorderhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/Project_25http://en.wikipedia.org/wiki/Dimetrahttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Android_(operating_system)


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The first phone to use the newest version of Google's open source OS, Android 2.0, was

released on November 2, 2009 as the Motorola Droid (the GSM version launched a

month later, in Europe, as the Motorola Milestone).Motorola creates numerous products

for use by the government, public safety officials, business installments, and the general

public. These products include cell phones, laptops, computer processors, and radio

communication devices. The Motorola RAZR line has sold over 120 million units

bringing the company to the number two mobile phone slot in 2005.

b. SONY ERICSSON

Sony Ericsson is a joint venture established on October 1, 2001[1] by the Japanese

consumer electronics company Sony Corporation and the Swedish telecommunications

company Ericsson to make mobile phones. The stated reason for this venture is to

combine Sony's consumer electronics expertise with Ericsson's technological leadership

in the communications sector. Both companies have stopped making their own mobile

phones.

The company's global management is based in Hammersmith in London, United

Kingdom, and it has research & development teams in Sweden, Japan, China, Germany,

the United States, India and the United Kingdom. By 2009, it was the fourth-largest

mobile phone manufacturer in the world afterNokia, Samsung and LG.[4] The sales of

products largely increased due to the launch of the adaptation ofSony's popularWalkmanandCyber-shot series.

While Sony Ericsson has been enjoying strong growth recently, its South Korean rival

LG Electronics overtook it in Q1 2008 due to the company's profits falling significantly

by 43% to 133 million (approx. US$ 179.6697 million [5]), sales falling by 8% and

market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset

market was expected to grow by 10% in 2008. Sony Ericsson announced another profit

warning in June 2008[6]and saw net profit crash by 97% in Q2 2008, announcing that it

would cut 2,000 jobs, leading to wide fear that Sony Ericsson is on the verge of decline

along with its struggling rival, Motorola.[7] In Q3 the profits were much on the same

level, however November and December saw increased profits along with new models

being released such as the C905 being one of the top sellers across the United Kingdom.

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http://en.wikipedia.org/wiki/Motorola_Droidhttp://en.wikipedia.org/wiki/Category:Motorola_mobile_phoneshttp://en.wikipedia.org/wiki/Motorola_RAZR_V3http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-Ericsson_-_press_release-0http://en.wikipedia.org/wiki/Sony_Corporationhttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Hammersmithhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-3http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-3http://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Walkmanhttp://en.wikipedia.org/wiki/Walkmanhttp://en.wikipedia.org/wiki/Cyber-shothttp://en.wikipedia.org/wiki/Cyber-shothttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Calendar_yearhttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-4http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-5http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-5http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-6http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-6http://en.wikipedia.org/wiki/C905http://en.wikipedia.org/wiki/Motorola_Droidhttp://en.wikipedia.org/wiki/Category:Motorola_mobile_phoneshttp://en.wikipedia.org/wiki/Motorola_RAZR_V3http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-Ericsson_-_press_release-0http://en.wikipedia.org/wiki/Sony_Corporationhttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Hammersmithhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-3http://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Walkmanhttp://en.wikipedia.org/wiki/Cyber-shothttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Calendar_yearhttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-4http://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-5http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Sony_Ericsson#cite_note-6http://en.wikipedia.org/wiki/C905


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OBJECTIVES:

Primary objective:

To study the product analysis of Nokia India.

Secondary objectives:

To find out the telecommunication users in the Delhi market.

To find out which all services have been tried by the respondents so far

To find out the attributes that affects the buying behavior of the NOKIA Mobiles

To find the customers attitude towards Nokia Mobiles

To find out the customers opinion about the handsets which are provided by

Nokia

To know the satisfaction level of customers.

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RESEARCH DESIGN

A research design is the arrangement of conditions for collections and analysis of data in

a manner that aims to combine relevance to the research problem with economies in a

procedure.

I have used descriptive research design for my research.

Descriptive Research

Descriptive research includes surveys and fact findings enquiries of different kinds. It

basically gives a description of the state of affairs as it exists at present. A researcher has

no control over the variables so they can only report what has happened or what is

happening. We can also use the survey method for this purpose.

i. Sample element /unit

The primary data was collected through survey that was systematically carried

through questionnaire which was filled by the customers of nokia

ii. Extent

Extent refers to the area from the respondents belong. We have conducted the

research mainly on the people of Delhi, that too specifically, north-east region.

iii. Time frameTime frame is the time spent on research. The time frame for our research is 8 weeks.

iv. Sampling technique

Sampling technique refers to the technique or procedure the researcher would adopt

in selecting items for the sample. We have used judgmental sampling for our research

because gathering information from every individual is not possible.

v. Sample size

Sample size refers to the number of respondents.

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LIMITATIONS OF THE RESEARCH

The questionnaire might have been filled without much attention to the questions

due to lack of time by the respondents.

Incase of Primary data, respondents were not very much interested in filling the

questionnaire and sometimes it was difficult to contact or meet the clients,

because of their work schedules and personal reasons.

There may be biasness against some personal preferences and which would have

led to unjustified responses from the respondents.

Personally contacting the clients involved time and cost.

Secondary data when collected was invaluable but due to passage of time and

with many dynamic changes taking place in the markets, the information losses its

value in the current scenario.

As gathering information from every individual was not possible so we have to

take judgmental sampling.

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DATA ANALYSIS AND INTERPRETATION

Q1.what is your age group?

S.NO TYPE OF CHOICE % AGE

1 Age group 25-30 15



4 Above age 40 15

INTERPRETATION:From the above pie chart, we can understand that age group of 25 to 30 are more then

other three age groups .

Q2.what is your Gender ?

15%

40%30%

15%

1 Age group 25-30

2 Age group 30-35

3 Age group 35-40

4 Above age 40

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S.NO TYPE OF CHOICE1 Male 65

2 Female 35

65%

35%

1 Male

2 Fem

INTERPRETATION:

From the above pie chart, we can understand that males are more investing in insurance

company rather then females

Q3.what is your occupation?

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S.NO TYPE OF CHOICE

1 Businessmen 40

2 Service 303 Housewife 10

4 Others 20

40 %

30%

10 %

20%

1 Busines

2 Service

3 Housewi

4 Others

INTERPRETATION:

From the above pie chart, we can see businessmen, service are more then housewives and

others.

Q4.Which Mobile Company has low price range of handsets?

a. NOKIA

b. SAMSUNG

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S.NO TYPES OF CHOICE NO.OF

RESPONDENTS

% AGE

1 Nokia 35 35 %

2 Samsung 65 65 %Total 100 100 %

% AGE

35%

65%

1 Nokia

2 Samsung

INTERPRETATION:

From the above chart ,it is clear that about 65 % of the people think that Samsung has

low price range of handsets as compared to Nokia As the startline range of Samsung

is Rs 1300/-whereas Nokia has Rs 1200/-

Q5. Which company provides high battery back up in their mobile handsets?

a. NOKIA

b. SAMSUNG

S.NO TYPES OF CHOICE NO.OF % AGE

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RESPONDENTS

1 Nokia 80 80 %

2 Samsung 20 20 %

Total 100 100 %

% AGE

80%

20%

1 Nokia

2 Samsung

INTERPRETATION:

From the above chart, it is clear that about 80 % of the people like Nokia company in

terms of high battery backup in their handsets as compared to the 20 % ratio of the

people who like Samsung company. This shows that Nokia has high capacity Lithium

ion battery (3.0 -4.7 V) which has a battery backup of atleast 2 days or more.

Q6. Which Mobile Company offers high sensitive touch screen phones?

a. NOKIA

b. SAMSUNG


RESPONDENTS

% AGE

1 Nokia 58 58%

2 Samsung 42 42 %

Total 100 100 %

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% AGE

58%

42%1 Nokia

2 Samsung

INTERPRETATION:

From the above chart it is clear that about 58 % ratio of the people like Nokia in terms

of high sensitive touch screen phones as compared to the 42 % ratio of the people

which like Samsung company. This shows that Nokia company has High Sensitive

Touch screen phones which has sensitive touch of 0.5 sec to 2 sec and also has large

screen 3.2 inches.

Q7. Which company has large no. of outlets or service centers?

a. NOKIA

b. SAMSUNG


RESPONDENTS

% AGE

1 Nokia 82 82 %

2 Samsung 18 18%

Total 100 100 %

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% AGE

82%

18%

1 NOKIA

2 SAMSUNG

INTERPRETATION:

From the above chart, it is clear that about 82 % of the people think that Nokia mobile

handsets should have easy functioning and working which makes them unique apart

from other companies as compared to the 18 % ratio of the people which like Large

no. of features and low cost of handsets. This shows that Nokia company has

appr.300 service centres in delhi and had high quality after sales service of the

company.

Q8. Which company provides a high resolution camera in their mobile handets?

a. NOKIA

b. SAMSUNG


RESPONDENTS

% AGE

1 Nokia 68 68 %

2 Samsung 32 32%

Total 100 100 %

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% AGE

68%

32%1 NOKIA

2 SAMSUNG

INTERPRETATION:

From the above chart, it is clear that about 68 % of the people like high resolution

camera in their mobile handsets available in Nokia as compared to Samsung,Nokia

has 12 megapixel and had a great carl zeis lens .

Q9. WHICH COMPANY PROVIDES 3G AND WI-FI TECHNOLGY ?

a. NOKIA

b. SAMSUNG

S.NO TYPES OF CHOICE NO.OFRESPONDENTS

% AGE

1 Nokia 85 85 %

2 Samsung 15 15%

Total 100 100 %

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% AGE

85%

15%

1 NOKIA

2 SAMSUNG

INTERPRETATION:

From the above chart, it is cleat that about 85 % ratio of nokia handsets as nokia has a

great 3G and high Wi-Fi Technology in the handset named N-8 which is very fas and

also in E-Series phones. While 15 % of the respondents like samsung

10 Features of which mobile handset are best according to you?

b. Nokia

c. Samsung

d. Other


RESPONDENTS

% AGE

1 Nokia 60 60 %

2 Samsung 25 25%

3 Other 15 15 %

Total 100 100 %

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% AGE

60%25%

15%

1 NOKIA

2 SAMSU

3 OTHER

INTERPRETATION:

From the above chart ,it is clear that about 60 % ratio of the people like Nokia whose

features are best in the mobile handsets as compared to the 25 % ratio of the people

which like Samsung company whose features are best.

Q11.Which Company has attractive advertisement to promote its products?

a. NOKIA

b. SAMSUNG


RESPONDENTS

% AGE

1 Nokia 78 78 %

2 Samsung 22 22%

Total 100 100 %

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% AGE

78%

22%

1 NOKIA

2 SAMSUNG

INTERPRETATION:

From the above chart it is clear that about 78 % ratio of the people like nokia

company for better advertisement strategies to promote its products as compared to

the 22 % ratio of the people which like Samsung company. This shows that Nokia has

great advertising strategies like TV ads ,Campaigning in sports and other activities of

the company .

FINDINGS

Majority of the people like Nokia Company for buying a new mobile handset

due to brand name and its popularity fame as compared to the Samsung

company

Majority of the people like Nokia company in terms of best price and large no.

of features as compared to Samsung which has high price range.

Majority of the people like Nokia Company which offers cheaper cost, large

no. of features, and better after sales service

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Nokia mobile handsets had easy functioning and working which makes them

unique apart from other companies

Majority of the people like after sales service of the Nokia Company due to

the large no. of service centers across India which offers fast after sales

service. .

Nokia company has better advertisement to promote its products through

advertisements and campaigning

Nokia has better Wi-fi Technology and 3G facility (as in E-series and N-8) as

compared to Samsung

Nokia has high batter backup in their mobile handsets

RECOMMENDATIONS FOR NOKIA

Provide the facility of free demonstrations for all.

Some promotional activities are required for the awareness of the customer.

The dual sim phones should be introduced with low price range

The timings of the service centres should be increased

The batteries of the mobile handsets should be thoroughly checked at the time

of manufacturing to avoid its exploding

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The camera option and memory card feature should be added in low range

handsets whose startline is from Rs 2000/-

ANNEXURE

QUESTIONNIARE

1) WHAT IS YOUR AGE GROUP?A. Age group 25-30

B Age group 30-35

C. Age group 35-40

D. Above age 40

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2) WHAT IS YOUR GENDER?

A. MALE

B. FEMALE

3) WHAT IS YOUR OCCUPATION?

A.BUSINESSMEN

B. SERVICE

C. HOUSEWIFE

D.OTHERS

4)WHICH MOBILE COMPANY HAS LOW RANGE OF HANDSETS ?

A. NOKIA

B.SAMSUNG

5) WHICH COMPANY PROVIDES HIGH BATTERY BACKUP IN THEIR MOBILE

HANDSETS?

A. NOKIA

B. SAMSUNG

6) WHICH MOBILE COMPANY OFFERS HIGH SENSITIVE TOUCH SCREEN

PHONES?

A. NOKIA

B. SAMSUNG

7) WHICH COMPANY HAS LARGE NO. OF OUTLETS OR SERVICE CENTRES?

A. YES

B. NO

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8) WHAT COMPANY PROVIDES A HIGH RESOLUTION CAMERA IN THEIR

MOBILE HANDSET?

A. NOKIA

B. SAMSUNG

9) WHICH COMPANY PROVIDES 3G AND WI-FI TECHNOLOGY ?

A. NOKIA

B. SAMSUNG

10) FEATURES OF WHICH MOBILE HANDSET ARE BEST ACCORDING TO

YOU?

A. NOKIA

B. SAMSUNG

C. OTHER

11) WHAT COMPANY HAS ATTRACTIVE ADVERTISMENT TO PROMOTE ITS

PRODUCTS?

A. NOKIA

B. SAMSUNG

BIBLIOGRAPHY

BOOKS :

1. Dr Kothari C R (2008)ResearchMethodology: Methods and Techniques Wishwa

Prakashan Publishers ,Delhi

2. Philip Kotler and Kevin Lane Keller (2005), Marketing Management Twelfth

Edition, Prentice Hall, Delhi.

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3. Liu, Vol 4, (2002) Factors affecting the brand decision in the mobile phone

industry in Asia, Journals of Marketing

4. Martin Tina; Sam Manaberi, Vol 2 [2005] consumer buying behavior, Indian

Journals

5. Jim Blythe (1999)The Essence of Consumer Behaviour ,Prentice Hall PTR

WEBSITES:

1. www.nokia.co.in

2. www.samsungindia.com

3. www.motorola.com

4. www.howstuffworks.com

5. www.google.com

6. www.altavista.com
http://www.essays.se/about/Martin+Tina/http://www.essays.se/about/Sam+Manaberi/http://www.amazon.com/Jim-Blythe/e/B001H9XQC2/ref=ntt_athr_dp_pel_1http://www.nokia.co.in/http://www.samsungindia.com/http://www.motorola.com/http://www.howstuffworks.com/http://www.google.com/http://www.altavista.com/http://www.essays.se/about/Martin+Tina/http://www.essays.se/about/Sam+Manaberi/http://www.amazon.com/Jim-Blythe/e/B001H9XQC2/ref=ntt_athr_dp_pel_1http://www.nokia.co.in/http://www.samsungindia.com/http://www.motorola.com/http://www.howstuffworks.com/http://www.google.com/http://www.altavista.com/

Main Project of Nokia

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