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Major Research Project

On

Presented to:- Presented by:-

Prof. Sanjay Diddee Mahendra Ajmerya

PGDM(S), Sec A

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Company profile

Founded -2004

Key peopleAnil Ambani, Chairman and Managing Director , Vice-Chairman

Reliance-ADA Group

S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom

Industry Telecommunications Name Designation

Anil D Ambani Chairman / Chair Person

S P Talwar Director

A K Purwar Director

J Ramachandran Director

Deepak Shourie Director

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(1) DELHI COPORATE OFFICE

Reliance CommunicationVijay Building-17, barakhamba Road,

Cannought Place, New Delhi110001

Tel 011-30321543

Fax 011-30320252

Email tarun.thakur@relianceda.com

(2) JODHPUR

Reliance Communication

2nd Floor, L.K. Tower, Opp. IDBI Bank,

chopasani Road,Jodhpur342001

(3) Suresh Mobile Store

Suresh Motwani

Paota c Road,Jodhpur

Mobile No.09826399158

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Objectives of the research

Topic : Comprehensive study of Reliance Communication

Objective: To find out the business strategy of Reliance Communication.

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Literature review

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Tele-Communications

The country is ranked third worldwide

the mobile penetration in urban areas stood at around 70% in 2009

Future

-Internet subscribers -Broadband subscribers-3G mobile subscribers -3G enabled modems

-3G broadband subscribers -3G enabled handsets

(www.rcom.co.in)

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Reliance Communications

Worlds largest network roll-out covering almost a billion people in India.

Worlds largest IP enabled optic fiber cable network - 230,000 Rkms

Pioneered wireless affordability in India

Coverage + Affordability = Profitable Growth

Over 45 million consumers in India

Over 1.4 million individual global consumers

Over 200 major global carriers

(www.rcom.co.in)

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CONSUMER-

1. Mobile

2. Wireless terminal

3. Blackberry

4. Roaming

5. Broad net

6. Reliance landline

7. Reliance net connect

8. R World

9. Reliance global call

10. Reliance BIG TV11. Common service center

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Bharti Airtel

Tata Teleservices

Vodafone Essar

Idea Cellular

BSNL

Aircel

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Data collection and analyses

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Marketing Strategies

Undertook financial restructuring of Reliance communications

To spend Rs 16,000 crore to expand and strengthen network coverage

After expansion, Reliance Communications will have the single largest

wireless network in the world

Launched the lowest-cost classic brand handset at Rs 777 Subscriber base grew to over 28 million during last fiscal, registering 60%

growth.

The business strategy is based on five pillars:

1. Network superiority.

2. Brand equity. 3. Channel strength.

4. Customer service excellence.

5. Our people.

(www.rcom.co.in)

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PARTICULARS Qtr ended

31/12/08

Qtr ended

31/03/09

EBIT 23,525 23,832

Profit before tax 14,594 15,654

Net profit after tax

(before adjustment of

share)

14,441 15,169

Net profit after tax (after

adjustment of share

(www.rcom.co.in)

14,102 14,544

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No. of Branches and Locations

R Com operations are spread across 673 cities and span a host of various

kinds of services.

R Com business is organized around the following categories: wireless, wireline, wholesale, the Reliance World/Reliance Communications outlets and

village telephony.

(www.rcom.co.in)

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Conclusion and suggestions

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Lack of communication between retailers and distributor

Lack of improper distribution channel

Competitors

All retailers are not aware of new scheme of RCOM

Lack of sales promotion and advertisement

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BIB

LIOGRAPHY

BOOKS

Marketing Management - Phillip Kotler

Marketing Research - Tull & Hawkins

WEBSITE

www.auspi.in

www.rcom.co.in

www.reliancemobile.com

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